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Rajar 2009 Q4

Adam Bowie
Adam Bowie

- Absolute Radio's listening hours were up 1.7% overall in Q4 2009 compared to Q3 2009, and up 5.5% in London. Total hours were 6,833. - Absolute Radio's reach was down 7.3% in Q4 2009 compared to Q3 2009. Total reach was 803,000. - Absolute Radio's digital listening, primarily via DAB and online, was 32% of its total listening, up from 24.8% in 2009. Its podcast downloads set a new record in December 2009.

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Absolute Radio Rajar Q4, 2009
40,000 41,000 42,000 43,000 44 000 44,000 45,000 46,000 47,000 W W1:99 W W2:99 W W3:99 W W4:99 W W1:00 W W2:00 W W3:00 W W4:00 W W1:01 W W2:01 W W3:01 W W4:01 W W1:02 W W2:02 W W3:02 W W4:02 W W1:03 W W2:03 W W3:03 p W W4:03 W W1:04 W W2:04 W W3:04 W W4:04 W W1:05 W W2:05 W W3:05 W W4:05 All Radio Weekly Reach W W1:06 W W2:06 W W3:06 q W W4:06 W W1:07 W W2:07 W W3:07 W W4:07 W W1:08 W W2:08 W W3:08 W W4:08 only 0.8% off Q2, 2009s record of 46.3m W W1:09 W W2:09 W W3:09 46,327 W W4:09 All Radios Reach is up 0.5% this quarter and is 45 968 45,968
Absolute Network Hours up 1.7% overall and 1 7% up 5.5% in London Absolute Radio Portfolio Hours 2009 Q3 2009 Q4 21,000 18,000 18 000 17,440 15,000 12,484 12,000 11,272 9,000 6,650 5,946 6,000 4,684 3,000 0 Total Total Golden Total Total Absolute Absolute Ab l Absolute Ab l Square S Absolute Ab l Absolute Ab l Radio R di Radio Radio Network Radio Radio London Network Network London (FM) London
Absolute Network Reach down 7.3% this 7 3% quarter, Absolute Radio down 5.9% Absolute Radio Portfolio Reach 2009 Q3 2009 Q4 3,000 2,500 2,263 2,000 1,673 1,493 1,500 1 500 1,000 875 803 689 500 0 Total Total Golden Total Total Absolute Absolute Ab l Absolute Ab l Square S Absolute Ab l Absolute Ab l Radio R di Radio Radio Network Radio Radio London (FM) Network Network London London
0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 W W1:99 W W2:99 W W3:99 W W4:99 W W1:00 W W2:00 q W W3:00 W W4:00 W W1:01 W W2:01 W W3:01 W W4:01 W W1:02 W W2:02 W W3:02 W W4:02 W W1:03 W W2:03 W W3:03 W W4:03 W W1:04 g W W2:04 W W3:04 W W4:04 W W1:05 W W2:05 W W3:05 W W4:05 W W1:06 7.3 W W2:06 W W3:06 Radios highest ever W W4:06 W W1:07 W W2:07 Total Absolute Radio Average Hours W W3:07 W W4:07 W W1:08 W W2:08 W W3:08 W W4:08 W W1:09 This quarters average hours are Absolute W W2:09 W W3:09 W W4:09 7.6
Total radio listening dropped 2.1% this quarter 2 1% with only TIML and UTV increasing Total Hours -2.1% All Radio -1.8% BBC -1.6% Commercial TIML +1.7% % -3.9% Bauer -3.1% Global GMG -0.5% UTV +1.4%
Absolute Radio s hours growth was due to Radios increased listening from men and 35-54s Total Absolute Radio Hours 2009 Q3 2009 Q4 8,000 7,150 , 7,000 6,833 6,000 5,000 4,122 4,000 3,607 3,000 2,000 1,000 0 Men Women 15-34 35-54
Capital s Capitals Hours down 17 7% Magic up 2 9% to #1 and 17.7%, 2.9% Smooth down 30% (LBC up 51.8% on last year) London 15+ Hours 2009 Q3 2009 Q4 14,000 12,391 12,000 11,436 10,649 9,967 10,000 8,669 8,000 6,650 5,946 6,000 4,000 3,213 3,498 3 498 2,548 2,790 2,000 0
Magic s Magics Reach down 9.4%, Capital up 0 5% Heart down 9 4% 0.5%, 0.6% but back to #1 commercial London 15+ Reach 2009 Q3 2009 Q4 2,500 2,000 1,827 1,881 1,821 1,605 1,500 1 500 1,000 875 841 803 519 528 500 414 258 0
Classic FMs Hours down 5.6%, Talk Sport up FM s 5 6% 4.4% National 15+ Hours 2009 Q3 2009 Q4 40,000 34,995 35,000 35 000 30,000 25,000 20,438 20 438 20,000 15,000 11,272 10,000 10 000 4,956 5,000 1,966 924 1,542 597 718 284 89 0
Classic FMs Reach down 5.9%, Talk Sport up FM s 5 9% 0.9% National 15+ Reach 2009 Q3 2009 Q4 6,000 5,134 5,000 4,000 3,000 2,496 2,000 1,493 1,000 698 447 446 217 81 177 219 19 0
Christian up 4 7% Classic up 7 9% TalkSport up 10.4% 4.7%, 7.9%, 10 4% and Capital up 19.2% Commercial Breakfast 15+ R C i lB kf t Reach h 2009 Q3 2009 Q4 1,400 National London 1,231 1 231 1,178 1,200 1,084 1,000 845 790 782 800 668 567 600 400 297 223 175 200 112 0
Absolute Radio s 25-54 listening up 7 3% Classic down 17 5% Radios 7.3%, 17.5%, TalkSport up 13.5%, Capital down 22.8%, Heart up 4.4% Commercial 25-54 H C i l 25 54 Hours 2009 Q3 2009 Q4 16,000 National London 13,930 14,000 12,000 10,000 10 000 9,047 9 047 8,681 8,000 7,351 7,023 6,596 6,000 4,691 3,992 3 992 4,000 2,434 1,904 2,000 1,441 821 0
32% of Absolute Radios listening is via a digital g g platform, primarily DAB, 54% outside of London Total Absolute Radio Digital Platforms DAB Digital TV Internet 30.0 25.0 24.8 ening 20.0 Share of liste 15.0 e 10.0 10 0 5.0 4.7 2.0 20 0.0 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Absolute Radio Network Streamed H St d Hours ( illi (millions) up 10.3% on Sep ) 10 3% S 6.9 6.7 67 6.3 6.3 4.9 49 4.7 4.5 4.4 4.4 4.1 3.6 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 Source: Internal server logs
Record 778,000 podcasts downloaded in , p December, 6.4 million since launch Podcast Downloads Shows Artists Video Other 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Jan Feb Mar Apr May Jun Jul 09 Aug Sep Oct Nov Dec 09 09 09 09 09 09 09 09 09 09 09

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Rajar 2009 Q4

  • 2. 40,000 41,000 42,000 43,000 44 000 44,000 45,000 46,000 47,000 W W1:99 W W2:99 W W3:99 W W4:99 W W1:00 W W2:00 W W3:00 W W4:00 W W1:01 W W2:01 W W3:01 W W4:01 W W1:02 W W2:02 W W3:02 W W4:02 W W1:03 W W2:03 W W3:03 p W W4:03 W W1:04 W W2:04 W W3:04 W W4:04 W W1:05 W W2:05 W W3:05 W W4:05 All Radio Weekly Reach W W1:06 W W2:06 W W3:06 q W W4:06 W W1:07 W W2:07 W W3:07 W W4:07 W W1:08 W W2:08 W W3:08 W W4:08 only 0.8% off Q2, 2009s record of 46.3m W W1:09 W W2:09 W W3:09 46,327 W W4:09 All Radios Reach is up 0.5% this quarter and is 45 968 45,968
  • 3. Absolute Network Hours up 1.7% overall and 1 7% up 5.5% in London Absolute Radio Portfolio Hours 2009 Q3 2009 Q4 21,000 18,000 18 000 17,440 15,000 12,484 12,000 11,272 9,000 6,650 5,946 6,000 4,684 3,000 0 Total Total Golden Total Total Absolute Absolute Ab l Absolute Ab l Square S Absolute Ab l Absolute Ab l Radio R di Radio Radio Network Radio Radio London Network Network London (FM) London
  • 4. Absolute Network Reach down 7.3% this 7 3% quarter, Absolute Radio down 5.9% Absolute Radio Portfolio Reach 2009 Q3 2009 Q4 3,000 2,500 2,263 2,000 1,673 1,493 1,500 1 500 1,000 875 803 689 500 0 Total Total Golden Total Total Absolute Absolute Ab l Absolute Ab l Square S Absolute Ab l Absolute Ab l Radio R di Radio Radio Network Radio Radio London (FM) Network Network London London
  • 5. 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 W W1:99 W W2:99 W W3:99 W W4:99 W W1:00 W W2:00 q W W3:00 W W4:00 W W1:01 W W2:01 W W3:01 W W4:01 W W1:02 W W2:02 W W3:02 W W4:02 W W1:03 W W2:03 W W3:03 W W4:03 W W1:04 g W W2:04 W W3:04 W W4:04 W W1:05 W W2:05 W W3:05 W W4:05 W W1:06 7.3 W W2:06 W W3:06 Radios highest ever W W4:06 W W1:07 W W2:07 Total Absolute Radio Average Hours W W3:07 W W4:07 W W1:08 W W2:08 W W3:08 W W4:08 W W1:09 This quarters average hours are Absolute W W2:09 W W3:09 W W4:09 7.6
  • 6. Total radio listening dropped 2.1% this quarter 2 1% with only TIML and UTV increasing Total Hours -2.1% All Radio -1.8% BBC -1.6% Commercial TIML +1.7% % -3.9% Bauer -3.1% Global GMG -0.5% UTV +1.4%
  • 7. Absolute Radio s hours growth was due to Radios increased listening from men and 35-54s Total Absolute Radio Hours 2009 Q3 2009 Q4 8,000 7,150 , 7,000 6,833 6,000 5,000 4,122 4,000 3,607 3,000 2,000 1,000 0 Men Women 15-34 35-54
  • 8. Capital s Capitals Hours down 17 7% Magic up 2 9% to #1 and 17.7%, 2.9% Smooth down 30% (LBC up 51.8% on last year) London 15+ Hours 2009 Q3 2009 Q4 14,000 12,391 12,000 11,436 10,649 9,967 10,000 8,669 8,000 6,650 5,946 6,000 4,000 3,213 3,498 3 498 2,548 2,790 2,000 0
  • 9. Magic s Magics Reach down 9.4%, Capital up 0 5% Heart down 9 4% 0.5%, 0.6% but back to #1 commercial London 15+ Reach 2009 Q3 2009 Q4 2,500 2,000 1,827 1,881 1,821 1,605 1,500 1 500 1,000 875 841 803 519 528 500 414 258 0
  • 10. Classic FMs Hours down 5.6%, Talk Sport up FM s 5 6% 4.4% National 15+ Hours 2009 Q3 2009 Q4 40,000 34,995 35,000 35 000 30,000 25,000 20,438 20 438 20,000 15,000 11,272 10,000 10 000 4,956 5,000 1,966 924 1,542 597 718 284 89 0
  • 11. Classic FMs Reach down 5.9%, Talk Sport up FM s 5 9% 0.9% National 15+ Reach 2009 Q3 2009 Q4 6,000 5,134 5,000 4,000 3,000 2,496 2,000 1,493 1,000 698 447 446 217 81 177 219 19 0
  • 12. Christian up 4 7% Classic up 7 9% TalkSport up 10.4% 4.7%, 7.9%, 10 4% and Capital up 19.2% Commercial Breakfast 15+ R C i lB kf t Reach h 2009 Q3 2009 Q4 1,400 National London 1,231 1 231 1,178 1,200 1,084 1,000 845 790 782 800 668 567 600 400 297 223 175 200 112 0
  • 13. Absolute Radio s 25-54 listening up 7 3% Classic down 17 5% Radios 7.3%, 17.5%, TalkSport up 13.5%, Capital down 22.8%, Heart up 4.4% Commercial 25-54 H C i l 25 54 Hours 2009 Q3 2009 Q4 16,000 National London 13,930 14,000 12,000 10,000 10 000 9,047 9 047 8,681 8,000 7,351 7,023 6,596 6,000 4,691 3,992 3 992 4,000 2,434 1,904 2,000 1,441 821 0
  • 14. 32% of Absolute Radios listening is via a digital g g platform, primarily DAB, 54% outside of London Total Absolute Radio Digital Platforms DAB Digital TV Internet 30.0 25.0 24.8 ening 20.0 Share of liste 15.0 e 10.0 10 0 5.0 4.7 2.0 20 0.0 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
  • 15. Absolute Radio Network Streamed H St d Hours ( illi (millions) up 10.3% on Sep ) 10 3% S 6.9 6.7 67 6.3 6.3 4.9 49 4.7 4.5 4.4 4.4 4.1 3.6 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 Source: Internal server logs
  • 16. Record 778,000 podcasts downloaded in , p December, 6.4 million since launch Podcast Downloads Shows Artists Video Other 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Jan Feb Mar Apr May Jun Jul 09 Aug Sep Oct Nov Dec 09 09 09 09 09 09 09 09 09 09 09
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