RAMpresentation
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Andrew Johnson launched a new docking case called IntelliSkin at CES while leveraging the existing RAM Mounts brand. He led a website redesign that increased conversions by 33% and online revenue by 19% within two months. Andrew developed a new branding strategy for RAM Mounts focused on an active lifestyle, resulting in redesigned creative materials and retail packaging. He distributed a press release for IntelliSkin that generated over 100 placements and later created a communications manager position.
RAMpresentation
- 1. Andrew Johnson, Marketer andrewjmarketer@gmail.com www.branded.me/andrewjmarketer RAM MOUNTS Launched new docking case, IntelliSkin at CES Show including booth promotions, product branding, social media promotion and media relations. We successfully integrated the distinct IntelliSkin product brand while leveraging the existing RAM Mounts brand for name recognition.
- 2. Andrew Johnson, Marketer andrewjmarketer@gmail.com www.branded.me/andrewjmarketer RAM MOUNTS RAM Mounts markets over 5,000 products to both B2B and B2C customers within various industries and interest segments. I led web designers and developers in a site overhaul. The new site helps consumers locate products quickly while a separate portal educates B2B buyers for early engagement. Within two months of deployment increased conversions 33% and online revenue 19%.
- 3. Andrew Johnson, Marketer andrewjmarketer@gmail.com www.branded.me/andrewjmarketer RAM MOUNTS Developed RAM Mounts branding based on core competencies and customer value. The brand is synonymous with an active lifestyle. The new branding resulted in redesigns of all creative materials and new retail packaging suited for outdoor and electronics retail outlets.
- 4. Andrew Johnson, Marketer andrewjmarketer@gmail.com www.branded.me/andrewjmarketer RAM MOUNTS After developing media lists, I distributed a press release for the IntelliSkin product introduction resulting in over 100 placements. In Q4 2015, I created a new position of communications manager focused on expanding media coverage and social media engagement.
- 5. Andrew Johnson, Marketer andrewjmarketer@gmail.com www.branded.me/andrewjmarketer RAM MOUNTS See more at www.branded.me/andrewjmarketer