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Editor's Notes

• #3: One of the things that I stressed that our group needed to do was make sure that both our poster and teaser trailer fonts were the same. I think this a key thing to ensure a strong brand identity. The font we used was ¡®Futura¡¯ I felt this font also related to the genre of the film as it is a simply contemporary font, for these reasons I thought young people would relate to this font.
• #4: We decided to continue the colour red through our three products, I feel this gave our film a brand identity even if it is not noticeable at first. We chose this colour because it is symbolic of love and danger, and our film includes both of these concepts.
• #5: We have a tag line ¡°How much can you take¡±, this appears in both our poster and teaser trailer. This tag line was also going to feature in our magazine cover, but this did not conform to the conventions of Little White Lies magazine covers. This tag line is effective as it brings together both of our products, so that it is clear they are both the same film.
• #6: We have made it clear who our main character is, because they have a lot of camera time and in parts of teaser trailer they look directly down the camera; which no other character does. This character is also central in the poster and they are the only person on the front of the magazine cover.
• #7: The main female character has a few different outfits, but there is one outfit that features in all three products, I think this was essential to have one outfit feature in all the products because people can then identify this is the main character. We tried to keep the lighting similar, in the trailer the lighting is quite bright and the poster has beams of light going across the three main character and this is similar to some of the transitions in the teaser trailer because there are flashes of light. I think the facial expressions of the main characters in all the products is particularly effective because the expression and emotion is consistent, and it is clear that it is quite a serious film. In the teaser trailer there is a fight scene, with angry facial expression and the main girl cries in one part and on the poster all the characters have serious straight faces. All the three main character have similar hair and make up in the teaser trailer, poster and magazine. This is a key aspect and it would have looked strange if the make up and hair drastically different by keeping all the hair and makeup the same audiences can relate and identify with the characters.