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Rashmi_Anand_[Regional Digital Director]

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Rashmi A. Huria
Rashmi A. Huria

Rashmi Anand has over 10 years of experience in digital media across industries like banking, technology, and FMCG. She currently works at Maxus Singapore where she is responsible for developing strategic and integrated digital solutions for clients. Previously, she led Dell's global paid search efforts across 30 markets and also worked on regional roles at Mediacom and Possible Worldwide coordinating campaigns and sharing best practices.

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Rashmi  Anand   LinkedIn  Profile   Total  Work  Experience  –  10+  years   7+  Years  of  Pan-­‐  Regional  (ANZ,  JP,  CN,  IN,  and  SA)  experience  in  Digital  Media  across  various  categories   like  Banking,  Technology,  and  FMCG  &  Hotel   Maxus  Singapore  (GroupM)  [Oct  2015  –  till  now]     Job  Responsibilities     v Responsible  for  developing  strategic  and  integrated  digital  communication  solutions  driven  by   consumer  insights  /  understanding  across  different  digital  touch  points  for  clients  like  Apple,  Nikon  and   Jetstar.       v To  help  define  KPIs  based  on  business  /  media  objectives  identified  and  then  develop  the   appropriate  tracking  metrics  to  achieve  that.       v To  create  best  practice  documents  and  organize  sharing  sessions  for  local  and  regional  teams.   Enhancing  the  level  of  digital  knowledge  in  the  team  to  build  robust  digital  team     v To  understand  client's  requirements  /  identify  their  business  problems  and  provide  them  with   solutions  through  agency's  additional  services  if  required.     v Responsible  for  driving  new  media  opportunities  for  clients  and  also  keeping  abreast  with  latest   developments  in  Digital  Media  world.     v Responsible  to  contribute  the  ongoing  Thought  leadership  of  the  Regional  team  by  staying  up  to       date  on  the  latest  digital    trends,  technologies  and  innovations       v Building  and  maintaining  excellent  relationships  with  the  digital  partners,  internal  and  external   stakeholders     v Working  collaboratively  with  the  regional  strategy  team  to  develop  integrated  strategies       v Drive  and  partake  in  global  &  regional  new  business  pitches       v Motivate  the  team  to  deliver  best  in  class  work  and  make  accurate  plans  based  on  agreed  strategic   direction.      
  Mediacom  Singapore  (GroupM)  [Nov  2010  –  Sept  2015]     Job  Responsibilities:       v Lead  Dell  Paid  Search  efforts  globally  across  30  markets  (Europe,  North  America,  Latin  America,  and   Asia  Pacific).  Defining  and  developing  Dell’s  Global  paid  search  strategy  and  technology  roadmap.   Championing  search  across  the  client’s  organization  and  provide  point-­‐of-­‐view,  technical  and   strategic  expertise,  tactical  strategies  to  client.  Partnering  with  regional  SEM  teams  to  drive  and   implement  best  paid  search  practices  globally  across  30  countries.   v Budget  management  and  operations  support  to  the  marketing  services  team,  focusing  on  budget   tracking  and  forecast,  procurement  process  and  FTE  fees   v Providing  on-­‐going  strategic  /  operational  guidance  and  support  to  local  teams  in  order  to  achieve   client’s  business  goals.     v          Managing  overall  agency/client  communication  at  regional/Global  level.  Keeping  track  of  all  client   requests  and  ensure  a  high  level  of  teamwork  between  agency  and  client.   v          Deployment  of  3rd  party  technology  tracking  across  the  region.     v          Providing  point-­‐of-­‐view,  expertise  and  guidance,  tactical  strategies  and  inside  knowledge  of  search   engine  landscape  across  APJ   v          Encourage  and  follow  up  implementation  of  Global/Regional  best  practices  in  local  markets  by   providing  support  and  guidance  as  required.  Monitor  compliance  against  Global  guidelines  on  a   quarterly  and  Bi-­‐quarterly  basis.   v Conducting  various  trainings  like  Onboarding  for  new  Dell  team  member,  Vendor  Funding  guidance,   introducing  new  search  products  etc.  Organizing  regular  case  study  sharing  sessions  and  best   practices  from  Dell  search  with  other  regions  and  markets.   v Managing  vendor  relationship  and  work  with  different  stakeholders  to  develop  new  approaches,   ensuring  a  consistent  presentation  across  APJ.  Work  with  country  offices  to  manage  various   campaigns.   v Regional  SEM  Business  Development  in  all  APAC  markets  including  among  others  Australia,  China,   India  and  SEA  Countries     Achievement   Industry  Recognition:  Singapore  Media  Award  –  Best  Use  of  Search  2010  /  Google  Award  –  Breakthrough   Advertiser  2010  
  Possible  Worldwide  (WPP) [Dec  2009  –  Oct  2010] Job  Responsibilities:       v Responsible  for  media  planning  and  buying  for  Starwood  Resorts  and  Standard  Chartered  Bank  for         eight  and  three  markets  respectively.  Managed  several  Digital  marketing  campaigns  related  to  customer   acquisitions  and  direct  response  in  order  to  achieve  Client’s  business  targets.     v Responsible   for   coordinating   with   China   team   on   Standard   Chartered   deliverables   for   three   markets.  Briefing  the  local  markets  on  upcoming  campaign  and  assisting  them  to  develop  the  plan.   Along  the  way,  quality  checks  on  all  the  deliverables  from  local  markets.  Sharing  of  Global  insights,   knowledge  and  cases  to  Regional  markets.     Universal  McCann  SG  (IPG  Mediabrands)  [April  2009  to  Nov  2009]       Job  Responsibilities:       v Responsible  for  coordinating  regional  markets  with  head  office  in  US  for  Microsoft  business.  Along  the   way,  adding  value  to  the  business  by  using  various  UM  proprietary  tools.       v Responsible  for  developing  Marketing  communication  Plan  for  Microsoft  XBOX  in  Singapore,  working   closely  with  other  partner  agencies.  Every  quarter,  XBOX  launches  new  games  in  market.       Mediacom  Media  India  Pvt.  Ltd  (Group  M)  [May  2006  to  Mar  2008]       Alliance  Advertising  India  Pvt.  Ltd        [Mar  2005  to  April  2006]   Education   v  Completed  MBA  from  Bradford  University  (UK)  (2008  -­‐2009)   v  Diploma  in  Advertising  and  Communication  (2002  -­‐2005)  with  BBA  from  EMPI  B-­‐School,      New  Delhi  India     Contact  details:   v Email:  rashmianand1984@gmail.com   v PH:  +65-­‐90090402      

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Rashmi_Anand_[Regional Digital Director]

  • 1. Rashmi  Anand   LinkedIn  Profile   Total  Work  Experience  –  10+  years   7+  Years  of  Pan-­‐  Regional  (ANZ,  JP,  CN,  IN,  and  SA)  experience  in  Digital  Media  across  various  categories   like  Banking,  Technology,  and  FMCG  &  Hotel   Maxus  Singapore  (GroupM)  [Oct  2015  –  till  now]     Job  Responsibilities     v Responsible  for  developing  strategic  and  integrated  digital  communication  solutions  driven  by   consumer  insights  /  understanding  across  different  digital  touch  points  for  clients  like  Apple,  Nikon  and   Jetstar.       v To  help  define  KPIs  based  on  business  /  media  objectives  identified  and  then  develop  the   appropriate  tracking  metrics  to  achieve  that.       v To  create  best  practice  documents  and  organize  sharing  sessions  for  local  and  regional  teams.   Enhancing  the  level  of  digital  knowledge  in  the  team  to  build  robust  digital  team     v To  understand  client's  requirements  /  identify  their  business  problems  and  provide  them  with   solutions  through  agency's  additional  services  if  required.     v Responsible  for  driving  new  media  opportunities  for  clients  and  also  keeping  abreast  with  latest   developments  in  Digital  Media  world.     v Responsible  to  contribute  the  ongoing  Thought  leadership  of  the  Regional  team  by  staying  up  to       date  on  the  latest  digital    trends,  technologies  and  innovations       v Building  and  maintaining  excellent  relationships  with  the  digital  partners,  internal  and  external   stakeholders     v Working  collaboratively  with  the  regional  strategy  team  to  develop  integrated  strategies       v Drive  and  partake  in  global  &  regional  new  business  pitches       v Motivate  the  team  to  deliver  best  in  class  work  and  make  accurate  plans  based  on  agreed  strategic   direction.      
  • 2.   Mediacom  Singapore  (GroupM)  [Nov  2010  –  Sept  2015]     Job  Responsibilities:       v Lead  Dell  Paid  Search  efforts  globally  across  30  markets  (Europe,  North  America,  Latin  America,  and   Asia  Pacific).  Defining  and  developing  Dell’s  Global  paid  search  strategy  and  technology  roadmap.   Championing  search  across  the  client’s  organization  and  provide  point-­‐of-­‐view,  technical  and   strategic  expertise,  tactical  strategies  to  client.  Partnering  with  regional  SEM  teams  to  drive  and   implement  best  paid  search  practices  globally  across  30  countries.   v Budget  management  and  operations  support  to  the  marketing  services  team,  focusing  on  budget   tracking  and  forecast,  procurement  process  and  FTE  fees   v Providing  on-­‐going  strategic  /  operational  guidance  and  support  to  local  teams  in  order  to  achieve   client’s  business  goals.     v          Managing  overall  agency/client  communication  at  regional/Global  level.  Keeping  track  of  all  client   requests  and  ensure  a  high  level  of  teamwork  between  agency  and  client.   v          Deployment  of  3rd  party  technology  tracking  across  the  region.     v          Providing  point-­‐of-­‐view,  expertise  and  guidance,  tactical  strategies  and  inside  knowledge  of  search   engine  landscape  across  APJ   v          Encourage  and  follow  up  implementation  of  Global/Regional  best  practices  in  local  markets  by   providing  support  and  guidance  as  required.  Monitor  compliance  against  Global  guidelines  on  a   quarterly  and  Bi-­‐quarterly  basis.   v Conducting  various  trainings  like  Onboarding  for  new  Dell  team  member,  Vendor  Funding  guidance,   introducing  new  search  products  etc.  Organizing  regular  case  study  sharing  sessions  and  best   practices  from  Dell  search  with  other  regions  and  markets.   v Managing  vendor  relationship  and  work  with  different  stakeholders  to  develop  new  approaches,   ensuring  a  consistent  presentation  across  APJ.  Work  with  country  offices  to  manage  various   campaigns.   v Regional  SEM  Business  Development  in  all  APAC  markets  including  among  others  Australia,  China,   India  and  SEA  Countries     Achievement   Industry  Recognition:  Singapore  Media  Award  –  Best  Use  of  Search  2010  /  Google  Award  –  Breakthrough   Advertiser  2010  
  • 3.   Possible  Worldwide  (WPP) [Dec  2009  –  Oct  2010] Job  Responsibilities:       v Responsible  for  media  planning  and  buying  for  Starwood  Resorts  and  Standard  Chartered  Bank  for         eight  and  three  markets  respectively.  Managed  several  Digital  marketing  campaigns  related  to  customer   acquisitions  and  direct  response  in  order  to  achieve  Client’s  business  targets.     v Responsible   for   coordinating   with   China   team   on   Standard   Chartered   deliverables   for   three   markets.  Briefing  the  local  markets  on  upcoming  campaign  and  assisting  them  to  develop  the  plan.   Along  the  way,  quality  checks  on  all  the  deliverables  from  local  markets.  Sharing  of  Global  insights,   knowledge  and  cases  to  Regional  markets.     Universal  McCann  SG  (IPG  Mediabrands)  [April  2009  to  Nov  2009]       Job  Responsibilities:       v Responsible  for  coordinating  regional  markets  with  head  office  in  US  for  Microsoft  business.  Along  the   way,  adding  value  to  the  business  by  using  various  UM  proprietary  tools.       v Responsible  for  developing  Marketing  communication  Plan  for  Microsoft  XBOX  in  Singapore,  working   closely  with  other  partner  agencies.  Every  quarter,  XBOX  launches  new  games  in  market.       Mediacom  Media  India  Pvt.  Ltd  (Group  M)  [May  2006  to  Mar  2008]       Alliance  Advertising  India  Pvt.  Ltd        [Mar  2005  to  April  2006]   Education   v  Completed  MBA  from  Bradford  University  (UK)  (2008  -­‐2009)   v  Diploma  in  Advertising  and  Communication  (2002  -­‐2005)  with  BBA  from  EMPI  B-­‐School,      New  Delhi  India     Contact  details:   v Email:  rashmianand1984@gmail.com   v PH:  +65-­‐90090402