Rasinen, Thomas — Recruiting Resume
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Thomas Rasinen has over 10 years of experience in digital marketing, recruiting, and search engine optimization. He currently works as a recruiter and marketing manager for EastoSearch, an IT recruiting firm, where he manages pay-per-click advertising campaigns and recruits IT candidates. Prior to this, he held positions in SEO, accounts management, digital strategy, and paid search marketing. He has extensive experience optimizing search engine results pages, managing paid search campaigns, and developing digital strategies.
Rasinen, Thomas — Recruiting Resume
- 1. THOMAS RASINEN (270) 556-0061 • trasinen@gmail.com 1852 Frankfort Avenue #2 • Louisville, KY 40206 Recruiter & Marketing Manager | EastoSearch, IT Recruiting, Louisville, KY 9/2014 - Present • Manage a mobile, call-only pay-per-click (PPC) ad campaign for recruiting Senior Developers • Recruit IT candidates for numerous clients in La Grange & Louisville, KY SEO Manager | Mediaura, Digital Ad Agency, Louisville, KY 6/2015 - 8/2015 • Search Engine Optimization (SEO) including analytics & copywriting for local listings, map optimization and more for restaurants & bars in major markets: Philadelphia, NYC, San Diego • SEO & Conversion Path Optimization (CPO) for an eCommerce company funded on Shark Tank • Reporting, project management; account research, planning & ad campaign ideation Accounts Director | Local SEO Shop, Local Ad Agency, Louisville, KY 10/2014 - 6/2015 • Managed SEO & social media including content creation for integrated digital marketing • SEO & PPC research, analysis & audits for prospects including keywords and competitors • Startup marketing: creating, then improved processes, work flows and project management • Content creation, social media planning, strategy & content calendar management • Responsible for planning, pitch and face-to-face meeting with prospective clients • Managed cross-functional tea with graphic designers, developers & project managers Digital Strategist — PPC | Media Marketers, Ad Agency, Louisville, KY 1/2014 - 9/2014 • Project management for plan, build & launch of managed pay-per-click (PPC) ad campaigns • Pitched clients; taught features & benefits of PPC in search results, display ads & retargeting • Managed advertising budgets, A/B testing, audits and reporting for internal & external clients • Created & implemented digital strategies with PPC remarketing in AdWords & Facebook Ads • Landing page and Search Engine Results pages analysis for conversion process optimization Search Marketing Specialist — PPC | LEAP (LeapFrog Interactive), Louisville, KY1/2013 - 12/2013 • Marketing research and analysis of search engine results pages (SERPs) and competitors • Analyzed & optimized PPC accounts; improved CTR, CPC & created new conversion actions • Created AdWords & Bing Ads campaigns for the largest underwear company • Copywriting for the StartHappy undergarment campaign & the largest competitor of ADP • Analysis of site visits — analytics & A/B testing of ad copy, landing pages • PPC account planning & digital marketing proposals for clients valued at a minimum of $10M Digital Marketing Analyst & Strategist | Marketing Consultant 6/2009 – 12/2012 • Primary and secondary market research — search engine results pages (SERPs) & social media • Researched and identified investment properties; created/amended contracts including leases • Negotiated terms of payment in sales, property management & project management • Digital marketing analysis of websites, blogs, social media, SEO and paid search — PPC PPC Account Manager | Clix Marketing, Search Marketing Ad Agency 2/2008 – 6/2009 • Google and Yahoo! certified for PPC; experienced with AdWords Interface and Analytics • Market research, demographics, psychographics, analysis of consumer behavior for enterprise level brand development and segmentation targeting each stage of the buying cycle • Marketing strategy including UX and intent using keyword tools, trends, insights & analytics • Full PPC campaign creation and management including ongoing A/B testing and optimization Senior Executive Recruiter | Credential Essentials, Executive Recruiting 6/2006 – 9/2007 • Contract negotiations in collaboration with Human Resources personnel and hiring managers • Sourced, prepared and interviewed candidates, tracked their progress & extended job offers • Market research and analysis of potential clients; built rapport & generated new job orders • Managed entire full-cycle recruiting functions for industrial manufacturing & IT clients BS, Marketing | Murray State University, KY College of Business & Public Affairs 2005 Google Analytics Certification, Google AdWords Certification & Yahoo Ads Certified since 2008