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This document provides a rate card for in-store branding elements at retail stores. It lists the rental rates on a monthly basis for items like floor displays, impulse bays, bins, pillar branding, counter displays, trolleys, baskets, flyer distribution, shelf strips, floor signage, and snap frames. It also includes a benchmarking table comparing the rental rates of similar elements across major retail stores like Vishal, Reliance, More, Spar, and Big Bazaar.
Rate card visibilityff
- 1. Rate Card TPG Wholesale Pvt. Ltd.
- 2. Elements for In-Store Branding Floor Display Rs.5000 /month for r 2x2 sft Impulse Bays/Bins Rs.6000/ /month for 2x2 area Bins at Ramp Area Rs.4000 /month for 2x2
- 3. Pillar Branding End Cap Rs.12000/month Rs.4000/month Side Kicks Rs.2000/month Counter Display Dispenser Clip Rs.1500/m Strip onth Rs.1000 /month
- 4. Trolley Rs.300/Tr olley min. 10 trolley /month Basket Rs.150/basket min. 10 Snap basket /month Frames for wall branding Rs.12000 min. for 3 months Shelf In Shelf Rs.2000/m onth for category shelf Shelf Strips Rs.500 per shelf/month
- 5. FSU Rs. 10,000 3x2 Rs.8,000 2x2 /month rrr Flyer Distribution Rs.5000/week
- 6. In Store Signages Rs.300 per sqft. min. 60 sqft.
- 7. Rate Card Benchmarking for In store Branding Per Month S.No. Elements Vishal Reliance More Spar Big Bazaar Rs.4,000 Min. for 3 Rs.5,000 min. for 3 1Pillar Branding months Rs.1500 per 5'x2' months Rs.10,000 Header Space Rs.1000 2 Branding Rs.1000 per Header per Header 3Cash Till Dispenser Rs.1500 Rs.500 per A4 size Rs.1000 Rs.7500 for 2'x2' Rs.300 per Trolley- Min. 10 4Trolley/Store Rs.300/Trolley- Min. 10 Trolley Rs.300 per trolley Rs.1000 per Trolley Trolley 5Floor Display Rs.5000 for 2'x2' sqft Rs.800 Rs.5000 Rs.10,000 for 2'x2' sqft Rs.1 per leaflet one 6Leaflet Distribution Rs.5,000/week time Rs.15,000/week Impulse Rack/Wire Rs.6000 for 2 feet by 2 7 Bins feet 8Wire Bin Ramp Area Rs.4000 for 2'X2' 9End Cap Rs.12,000 Rs.12,000 Rs.10,000 Rs.25,000/store Rs.25,000 10Side Kicks Rs.2000 11Clip Strip Rs,1000 Rs.1200 Rs.500 per shelf 12ShelfStrip branding Rs.150/basket min.10 13Basket basket Rs.8,000 for 2'x2' Rs.10,000/- for 3'x2' 14FSU feet area R.12000 Rs.10,000 for 3'x2' Rs.2000/-per category 15Shelf In Shelf shelf Rs.300 per sqft min. of Rs.300 per sqft min. of 60 16In store Signange 60 sqft sqft Rs.1 per carry bag 17Carry Bag Rs.1 per carry bag Min qty 125000 Snap Frames(Wall Rs.12,000 min. for 3 Rs.15000 min. for 3 18 Branding) months months