Ratlin's music video depicts his life story through a series of shots. It begins with him walking down staircases in the morning wearing typical grime culture clothing of a cap, t-shirt, and jeans. Scenes show him smoking a cigarette after rapping about smoking and looking sadly at children playing football while remembering playing in his youth. Close-up shots capture Ratlin rapping with friends, displaying sad emotions when discussing his past, and wearing branded Gucci clothing while describing how he made a life for himself. He directly addresses the camera throughout to tell audiences about his past as a promising football star whose career was derailed and led him to find comfort on the streets instead.
2. The beginning of the music video
is not as the typical grime video
where its normally in the dark this
video starts with Ratlin in the
morning walking down a pair of
stair cases however his costume in
the video is still of a grime culture
were he is wearing a cap and t-
shirt and jeans.
3. In the lyrics he talks about smoking
and immediately it shows him lighting
up a cigarette straight after he talks
about how he use to play football
when he was younger it cuts to a shot
of him looking at little kids playing
football whilst his watching them
5. There are many close up shots of
the artist whilst he is rapping,
there is close ups of him with his
mates smiling, close ups of him
sad when he talks about his past
there is close up of his clothing
when he talks about how his
made a life for himself shows the
branded clothing which was
Gucci.
6. Throughout this
video Ratlin looks at
the camera directly
which tells us; the
viewers that his
telling the audience
directly about his
story, how at one
point he was such a
football star
prospect but that
went down the
drain when he got
released he left
football and looked
to the streets for
comfort.