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SKINNY BLONDE BEER
‘WOMEN, THE INSTRUCTION MANUAL’
Selected slides from the winning pitch. A digital, social media, branded content and
community campaign.


A case study for the work of Ravi Prasad.
‘WOMEN, THE INSTRUCTION MANUAL’

These slides are from the winning pitch, to date the work has not run yet, so this is the concept art.

This is a brand campaign, for a beer, that works like a promotional campaign. The art direction was
done by Ben Pearce, who is fabulous. To get the promotional items you had to make a purchase. The
work also extended to a website and EDM campaign. This campaign may look sexist, but it’s not. It’s
actually poking fun at male prejudices, which it gently ridicules. The content clearly positions women
as having the upper hand in any situation – so please don’t think I’m a misogynist.
Ravi's portfolio #8 the winning pitch for skinny blonde beer
Ravi's portfolio #8 the winning pitch for skinny blonde beer
Ravi's portfolio #8 the winning pitch for skinny blonde beer
Ravi's portfolio #8 the winning pitch for skinny blonde beer
Ravi's portfolio #8 the winning pitch for skinny blonde beer
Ravi's portfolio #8 the winning pitch for skinny blonde beer
Ravi's portfolio #8 the winning pitch for skinny blonde beer
END. THANK YOU.
For more information contact Ravi Prasad
Email: myintuition@yahoo.com
Twitter: @myintuition
Australian mobile: 0414 235 325




Credits for Skinny Blonde:
Ravi Prasad
Strategy planning, content, communications, media, digital and propagation strategy.
Creative: Ben Pearce, Ravi Prasad.
Ad

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Ravi's portfolio #8 the winning pitch for skinny blonde beer

  • 1. SKINNY BLONDE BEER ‘WOMEN, THE INSTRUCTION MANUAL’ Selected slides from the winning pitch. A digital, social media, branded content and community campaign. A case study for the work of Ravi Prasad.
  • 2. ‘WOMEN, THE INSTRUCTION MANUAL’ These slides are from the winning pitch, to date the work has not run yet, so this is the concept art. This is a brand campaign, for a beer, that works like a promotional campaign. The art direction was done by Ben Pearce, who is fabulous. To get the promotional items you had to make a purchase. The work also extended to a website and EDM campaign. This campaign may look sexist, but it’s not. It’s actually poking fun at male prejudices, which it gently ridicules. The content clearly positions women as having the upper hand in any situation – so please don’t think I’m a misogynist.
  • 10. END. THANK YOU. For more information contact Ravi Prasad Email: myintuition@yahoo.com Twitter: @myintuition Australian mobile: 0414 235 325 Credits for Skinny Blonde: Ravi Prasad Strategy planning, content, communications, media, digital and propagation strategy. Creative: Ben Pearce, Ravi Prasad.