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Raymond Whites

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Kartik Mehta
Kartik Mehta

Raymond launched a new range of white shirts and they wanted our assistance in conceptualizing their communication

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Raymond Whites Promotional Ideas
WHAT DOES THE COLOR WHITE SIGNIFY Perfection Possibility Peace HeavenlySincerity Purity Faith
Campaign Concept- 1
‘Let there be 飞丑颈迟别’
In this world of ‘The world is full of dark and terrors’
SIGNIFICANCE – LET THERE BE WHITE - Traditionally, all the heroes were shown in white and the villains were shown in black - ‘Let There Be White’ is a campaign which describes goodness, humility and sincerity of Raymond Whites
TEASER MOCK 1 Let there be white
TEASER MOCK 2
TEASER MOCK 3 Let there be white
ROUTE 2 Lateral representation of content on symbols of the color ‘飞丑颈迟别’
Mock 1
Mock 2
ROUTE 3- MAKE A MARK Fight the streotypes
Concept There is nothing more significant than someone who breaks the norms & makes a mark! White, which is the sign of purity, peace and royalty remains the same for everyone. All you need is the right vision to see it! Visual concepts: - A man with tattoos wearing a white shirt and captioned as a CEO - A man getting out of a Bentley, not wearing a suit but a white shirt - A Girlfriend wearing her boyfriend’s white shirt
ENGAGEMENT CONCEPT- YOUR FIRST WHITE White shirt is the transformation of a boy to a man. This transformation often happens in his first interview or in the 10th std farewell party when a boy wears white shirt for the first time. We can ask people to recollect and share their first white moment
OUTDOOR IDEA: RAYMOND WHITES PARTY - A theme party organized by Raymond to create a buzz for ‘Raymond Whites’ - The dress code without a doubt would be a white shirt and a trousers - We would ask the guests to click party pictures and share them on social media using the hashtag #LetThereBeWhite
Other Digital Ideas
ON BLACK WEBSITES - White rich media display banner conquering the darkness of black websites Ref: http://www.showcasework.in/award entry/jpjflipograph/index.htm
CONTENT PARTNERSHIP ‘10 Perfect Occasions To Wear A White Shirt’ ‘We asked women to rate Indian celebs wearing white shirts, you’ll be amazed to see their replies’ Sample article themes: ‘10 instances where wearing a white shirt would be smarter for celebs’
Thank You. http://www.iprospect.com/en/in/

More Related Content

Raymond Whites

  • 2. WHAT DOES THE COLOR WHITE SIGNIFY Perfection Possibility Peace HeavenlySincerity Purity Faith
  • 4. ‘Let there be 飞丑颈迟别’
  • 5. In this world of ‘The world is full of dark and terrors’
  • 6. SIGNIFICANCE – LET THERE BE WHITE - Traditionally, all the heroes were shown in white and the villains were shown in black - ‘Let There Be White’ is a campaign which describes goodness, humility and sincerity of Raymond Whites
  • 7. TEASER MOCK 1 Let there be white
  • 9. TEASER MOCK 3 Let there be white
  • 10. ROUTE 2 Lateral representation of content on symbols of the color ‘飞丑颈迟别’
  • 13. ROUTE 3- MAKE A MARK Fight the streotypes
  • 14. Concept There is nothing more significant than someone who breaks the norms & makes a mark! White, which is the sign of purity, peace and royalty remains the same for everyone. All you need is the right vision to see it! Visual concepts: - A man with tattoos wearing a white shirt and captioned as a CEO - A man getting out of a Bentley, not wearing a suit but a white shirt - A Girlfriend wearing her boyfriend’s white shirt
  • 15. ENGAGEMENT CONCEPT- YOUR FIRST WHITE White shirt is the transformation of a boy to a man. This transformation often happens in his first interview or in the 10th std farewell party when a boy wears white shirt for the first time. We can ask people to recollect and share their first white moment
  • 16. OUTDOOR IDEA: RAYMOND WHITES PARTY - A theme party organized by Raymond to create a buzz for ‘Raymond Whites’ - The dress code without a doubt would be a white shirt and a trousers - We would ask the guests to click party pictures and share them on social media using the hashtag #LetThereBeWhite
  • 18. ON BLACK WEBSITES - White rich media display banner conquering the darkness of black websites Ref: http://www.showcasework.in/award entry/jpjflipograph/index.htm
  • 19. CONTENT PARTNERSHIP ‘10 Perfect Occasions To Wear A White Shirt’ ‘We asked women to rate Indian celebs wearing white shirts, you’ll be amazed to see their replies’ Sample article themes: ‘10 instances where wearing a white shirt would be smarter for celebs’