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Rayon capital company profile 2015

www.rayoncapital.com
RAYON Capital
2015Overview of Capabilities & Credentials

About us
RAYON Capital is a Delhi based boutique investment banking advisory
services company founded by Jasbir Singh Batra.
RAYON Capital has been providing innovative corporate financial
advisory services to its clients since a decade. We do so by blending the
corporate advisory, business-consulting services, value added research,
investment advisory and financial intermediation solutions.
It is this all-encompassing approach that enables us to provide
integrated and structured financial solutions to dynamic business needs
of clients. From established global players to promising young companies,
our clients trust us to provide them with the sector and market expertise
that enables them to finance their growth. We capitalize on our network
to ensure efficient services. Our experienced and change-oriented
management team is focused on facilitating aggressive growth.

Our Services
Capital Markets:
We have developed an expertise in assisting clients with capital structure decisions, which include
combinations of debt and equity using:




Global Depository Receipts (GDR)
Foreign Currency Convertible Bonds (FCCB)
Qualified Institutional Placements (QIP)
IPO’s and follow-on offerings.
Hira Stocks works with its clients to create strategies for enhancing shareholder value, raising capital to meet investment
and growth objectives and by proactively bringing new ideas and perspectives regarding individual companies and
strategic industry sectors.
Private Placements:
Hira Stocks arranges private placements of debt and equity securities for companies seeking broad range of financing
alternatives. This includes:
 Syndication of domestic & foreign short or long term Loans, as well as working capital required by the firm
 Private Equity Investments and Mezzanine financing.
Through our relationship with institutional and private investors, Hira Stocks has developed an outstanding private
placement track record by helping clients expand, achieve ownership transitions, recapitalize and acquire other
companies.

Our Services
Mergers & Acquisitions:
We identify suitable candidates across the globe by screening various criterion and perform the necessary due diligence
to ensure client success. Guiding management teams and stakeholders through the transaction process, Hira Stocks
leverages years of experience to maximize value for its clients and ensures that their corporate strategic goals are met
on the best possible terms.
Equity and Industry Research:
At Hira Stocks our research initiatives are driven by the intellectual capital and collective industry expertise of our team.
Our teams of analysts identify emerging industry trends and provide thoughtful analysis of both sectors and stocks which
lead to actionable investment ideas. We incorporate the broader macroeconomic and political context into our research.
Valuation Advisory:
We conduct detailed business due diligence in connection with restructuring plans such as evaluating business plans,
liquidity needs, debt capacity, and develop long‐term financial projections across all industry sectors.
Real Estate Advisory:
To cope with the growing needs of our clients, our experienced real estate professionals provide services such as realty
investment banking, project valuation, investment structuring, and complete realty brokerage advisory solutions as per
our client requirements.
www.hirastocks.comwww.rayoncapital.com

Our Services
Perception Building Advisory Services:
Good corporate performance does not always translate into enhanced shareholder value. It depends on complete
and timely information dissemination. We believe that the fundamental corporate values and strengths must be conveyed
effectively and in timely manner. To achieve this objective the company needs a dynamic, target oriented investor
communication & perception building program. We are here to assist you ………..
Credit Rating Advisory Services:
Hira Stocks assist the company to optimize their Credit Rating.
We work closely with our client to understand their industry and company to present a holistic and complete picture to rating
agency, which helps them in taking a fair view on the financial strength and credit worthiness of our client.
Interest Rate Reduction Advisory Services:
Hira Stocks assist the company to reduce the interest payable to the financial institutions and thereby resulting in large savings on
the interest burden on the balance sheet.
Trade Facilitation Services
Hira Stocks is a multi-dimensional consulting firm and represents clients for launching or expanding business in the Middle East, Gulf
Regions & African Nations. We assist to grow your business by building international partnerships with buyers, suppliers and
manufacturers.
We have a dedicated team of seasoned analysts who work closely with the clients for infra related projects such as roads, bridges,
tunnels, water sewage, power projects, rail, ports & airports and so on.
Franchise Solutions

Unit of : Hira Stocks Solution Private Limited
J – 200, Apartment No.5, Behind Federal Bank, Rajouri Garden, New Delhi – 110 027, INDIA.
Phone : +91 11 4560 8956.
Website: www.rayoncapital.com
E-mail: info@rayoncapital.com
Jasbir Singh Batra
Managing Director
Mobile: +91 98100 88148
Thank You
E-mail : jasbir@rayoncapital.com
Disclaimer
 This document is being supplied to you solely for your informationand may not be Reproduced,Redistributedor Passed on, directly
or indirectly, to any other person or published,copied, in whole or in part, for any purpose.
Neither the firm, nor its directors, employees, or representatives shall be liable for any damages whether direct or indirect,
incidental, special or consequential including lost revenue or lost profits that may arise from or in connection with the use of the
information
You are hereby notified that any review, dissemination, distribution or copying of this message is strictly prohibited. This
transmissionmay contain informationthat is privileged, confidentialand or exempt from disclosure under the applicable law.


www.hirastocks.com
RAYON Capital

2015Investing in Select Mid-Cap Stocks
www.hirastocks.com
RAYON Capital

…Today’s Mild-caps,
which will be… …Tomorrow’s Large-
Yesterday’s caps!!!
Small-caps
are…
Small-caps Mid-caps Large-caps
Under-Priced
Valuation is discounted
Why Mid-Cap Stocks ??
 High Sales/Earnings growth for mid-caps and stock price growth are positively correlated. Identifying high-growth
companies at an early stage is one of the keys to successful investing.
 It has been observed that young companies generate fastest wealth, as they record highest earnings growth on a
low base.
 As economy inching to new heights year-on-year, it gives rise to evolution of promising concepts having huge
potential to generate wealth.
Currently Mid Caps are
still…
Under Followed
Limited or no research available
Limited Ownership
Institutional Ownership is low

Glut in the mid-market ??
YES, we observe a lot of mid-cap companies available at dirt cheap valuations
owing to the following concerns/fears among the investor communities:
 Insider-trading activities by promoters
 Collusion with market manipulators
 Belying growth expectations of investors
• Divesture of core business into unlisted subsidiaries, investment in unlisted
subsidiaries ignoring public shareholder’s interest.
• Venturing into new line of business denying opportunities to public shareholders to
participate . in the growth story
• Poor corporate governance / indulging in fraudulent accounting practices
 Poor disclosure standards

Our Approach
 Focused on mid market companies, we have the expertise as well as the
experience and reputation earned over a decade of building perception and
taking emerging companies to the next level.
 At RAYON Capital the focus is entrepreneurial and intensely client-oriented.
It draws upon the firm’s full spectrum of expertise in capital markets and
investment banking to uncover opportunities and to develop long-term
wealth creation for all the stake holders.
 We have strong client base developed over years of nurturing relationships.
 Experienced team helps us in achieving desired results in timely and efficient
manner.

Our Approach (contd.)
Selection Process
At RAYON Capital, we have an in-house experienced Research Team with a sole
objective of identifying raw pearls and help them become a gem.
The team has a bottom-up approach to identify growth companies and focuses on the
macro picture to identify the emerging trends ahead of the market.
After a complete analysis RAYON Capital approaches client for Perception Building
assignment with a clear focus on improving strategic advice.
Evaluation Process
Company mandates RAYON Capital for perception building
Process:
1. Meeting with the management to understand business model
2. Research team understands the financial information, visits facilities and meets
senior management
3. Research report is released after internal team deliberation
4. Complete analysis of website, annual reports, press releases is carried out and a
exhaustive feedback is provided to the management for their views and actions

Our Approach (contd.)
Evaluation Process (contd.)
Follow up Process:
1. Investors can interact with management during quarterly conference calls / Investor
meets
2. Plant visits are planned for investors to provide for better understanding and
evaluation
3. Prompt media releases on account of strategic events are published across mediums
from press to web media.
Nurturing Process:
1. Constant interaction with management to implement shareholder friendly measures
2. Timely dissemination of information
3. Expanding the board by inducting qualified personalities
4. Brushing up management’s presentation skills with a training session conducted by
one of our directors who is specialist in management trainings.
5. No Deal Road Shows” across USA, UK, Asia Pacific regions.

Solution / Offerings
We believe in pursuit of redefining the contours of
the mandated company, we would be able to meet
the investor’ expectations
We offer investors value-buy propositions before they
take-off to new heights
Post refinement process as outlined elsewhere, would
generate 30-40% annualized return over 2-3 years
horizon

How are we different …….. Create Value
1. Our Sole focus is always in the long term value creation
2. Creating awareness
3. Constant updates and information dissemination to investor
community
4. Making company website and annual report investor friendly
5. Increasing Interaction with media and financial community

2015Perception Building Advisory Services
RAYON Capital

MARKETFUNDAMENTALS
PERCEPTION
CAPITALIZATION
“There are things known and there are things unknown and in between are
the doors of perception.”
-Aldous Huxley

Good corporate performance does not always translate into
enhanced shareholder value. It depends on complete and
thetimely information dissemination. We believe that
fundamental corporate values and strengths must be conveyed
effectively and in timely manner. To achieve this objective the
company needs a dynamic, target oriented investor
communication & perception building program. We are here to
assist you…

RAYON Capital: Redefining contours
A. Focused in mid market companies, we have the expertise as well as the
experienced and reputation earned over a decade of building perception and taking
Emerging companies to the next level.
B. Our approach is entrepreneurial in intensely client – oriented. It draws upon the
firm’s full spectrum of expertise in capital markets and investment banking to
uncover opportunities and to develop long-term wealth creation for all the stake
holders.
C. We are well networked with all the leading Financial Institutions, FII’s, DII’s and
HNI’s that helps us in achieving our clients objectives.
D. Young and Experienced team helps us in achieving desired results in
timely and efficient manner.

Objective
`
Premium
ValuationRe-rating
of
CompanyDeveloping
a strong
Image
www.hirastocks.com
IV
Bridging the
gap
between
investors &
Management
III
Creating
Awarness
II
I

Financial Community
 Meeting Broking houses
 Plants visits by Analytics/ Funds
Managers
 Research coverage by broking houses
 Regular conference calls
 Analyst meet
Media
 Management interaction on Business
news channels – CNBC, NDTV profit, etc.
 Quotes and mentions in industry Articles,
Magazines and Business Newspapers.
 Coverage from iconic media analysts.
 Appointing PR agency.
Internet
 Evaluation of current Website and revamp
if necessary.
 Key Website Requirements
- Company profile, History,
Milestone, Key Achievement.
- Latest & Historical Financial
Updates and Investor
Presentations.
- Manufacturing Facilities and
Processes.
- Industry Details
 Advising on Internet Advertising/
Keywords
Creating Awareness
Transparency
 Investor Awareness thru constant
updates via Media, Exchanges, and
personalized investor updates.
 Proper & informational dissemination
of result.
 Professional advise on Annual Report

Bridging the Gap
Timely disclosure
Constant Interaction
www.hirastocks.com
Constant Interaction
 Quarterly interaction with analysts/investorsto substantiatethe performanceand new developments.
 Interaction with Iconic Investors.
No deal road show
 Grab the attention of FII’s for future investmentdecision in their emerging market sector allocation.
 Proper disseminationof informationto increase transparency.
 Quelling investor’s apprehensions to strengthen confidence.
 Participationin conferencesand summitsorganized by broking houses.
 Increased visibility by participating at industry trades fairs.

Developing a strong Image
Redesigning the annual reports “The Investors Bible”
Constitution of key management
Showcasing inner strength
Reshaping website “The face of company”
www.hirastocks.com
Re-defining the company’s image
 Through study of the company backgroundfor desired image makeover.
 Providing exhaustive sector and product understanding.
 Enhancing disclosure of financial information
 Induction of notable personalities on the Board
 Highlighting the managementteam
 Credential of past assignmentshandled
 Execution capabilities,key certificationsand eligibilities
 Adding new sections
 Regular updation

Re-Rating of company
Performance
Liquidity
Premium valuation
www.hirastocks.com
Awareness
 High visibility will create fund interest.
 Regular follow ups with investing communitywill help raise apatite for the investment as theme
 Enhancing disclosure of financial information
 Continuous institutionand HNI interest will drive liquidity of the stock.
 Companywill gain in terms of high valuation compared to peers.
 Strong equity interest to facilitate garnering higher growth funds at minimal dilution.

Other services at Hira Stocks
Advisoryfor
BPR, M& A and
projects
Capital
Market
Advisory
Real Estate
Advisory
Debt
Financing &
Syndication
Private equity,
Strategic equity
& JV
International
fund raising
through FCCB,
GDR and ECB

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Rayon capital company profile 2015

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Rayon capital company profile 2015