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**tiffany.razf.opportunity 6/15/01 11:40 AM Page 1

Is your online presence
delivering on the promise
of the Tiffany Blue Box?
Creating a digital experience that lives up to the demands of a premiere brand
is a challenging task, but the rewards for success are significant.


Razorfish will show you how to use your digital presence to
deliver
the brand
deliver on the promise of your brand, gain a deep understanding
of your customers and provide a level of service that exceeds
their expectations. We’ll even show you how to measure the
value of success.

Deliver the brand promise
Know your customers
Exceed customer expectations
promise.
RAZORFISH CAN SHOW YOU.


?

Are you delivering an
online experience that
is comparable to the
in-store experience?

“There is more to branding than throwing money at media to
establish brand awareness. To succeed, companies must Do you provide online
customers with the
communicate the brand’s point of differentiation and deliver on same assistance in
selecting a gift that
the brand experience.” they would encounter
in the store?

Does the content on
your site communicate
Education, March 15, 2000
Companies: Spotlight Differentiation Rather than
Source: Jupiter Communications, Branding Online

the theme of
celebrating important
life events?


know
Your brand is your business.

Tiffany & Co.’s brand is built on uncompromising standards of
craftsmanship and trust, world class design, enduring value, and an
experience that celebrates important life events.

your
customers.
Razorfish understands the challenges inherent in translating these
brand values to a digital medium. Our experience in creating
immersive, intimate digital experiences will allow www.tiffany.com
to realize its full potential as a premiere online destination that
informs, inspires and celebrates.


?

Are you getting to know
your customers online?
Are you able to discover,
understand and even
anticipate their needs when
they visit tiffany.com?

Are you using the data you
"With the slowing economy creating an uncertain retail environment, collect about users of your
site to provide better
understanding drivers of consumer behavior will become increasingly service to your
customers on - and offline?
important online."

Is the information
collected online being shared
with the brick-and-mortar
February 21, 2001
Managing Relationships Online,
Source: Jupiter Research, Customer Service:

store?


Successful commerce requires a deep

exceed
understanding of your customers.
A good salesperson is both an empathetic listener and a student of
human behavior. The individual sale is completed by engaging a
customer in conversation, and listening and reacting properly to

customers’
what she says. With each successful sale the salesperson is better
able to anticipate the needs of the next customer.

In the self-service environment of an online store, the Web site is your
expectations.
your salesperson. While the front-end design of the site greets each
customer who enters the store, the backend “brain” should be lis-
tening to what she says and reacting appropriately.

From richer customer data mining to proactive marketing opportu-
nities, Razorfish believes that getting to know your customers on-
and offline is critical to long-term success.


?

Are you delivering the level
of service online that your
customers expect?

“To preserve their exclusive demeanors and high prices, luxury
brands must focus on service as a means of overcoming the Do you leverage data on
customer behavior online to
combined obstacles of consumer reluctance, technological limitations, anticipate and respond to
and price pressure.” your customers’ needs?

Is your service strategy
integrated across channels
(store, catalog, and online)?
Online, October 1999
Conventional Tactics to Sell Luxury Goods
Source: Jupiter Communications: Avoid


Premium products and premium service
go hand-in-hand.

Your customers expect a level of service that is especially challenging
to deliver in the self-service environment of a Web site. We’re so convinced of the value we can deliver that we’re offering
Tiffany & Co. the first step for free...
The good news? Your online store affords you the opportunity to
develop a one-to-one relationship with each of your customers,
regardless of how frequently they shop or how much they spend.

But an effective site does not merely replicate the experience of the
store. Razorfish can show you how to exceed customer expectations
by capitalizing on the strengths of the digital medium while leaving
the strengths of the store in the store.


Razorfish invites you to gather your team for a one-day digital
strategy workshop, where we will explore a number of topics
critical to your digital business including:

• Digital brand strategy
• Digital product strategy
• Experience design
• Extending customer relationships
• ROI for digital change

This will be an interactive session between Tiffany & Co.
and a team of Razorfish experts in brand strategy, experience
design and technology. We will listen to what you have to
say, and we will present some of our ideas for the future of
tiffany.com.

Contact us to discuss the details. This workshop is free of
cost, free of pain, and full of value. Consider it a gift
from Razorfish to you to mark a very special
occasion: opportunity.
Call Razorfish
Ask for: Marta Zelitsky Kagan
Tel: 617.250.2436
Razorfish is a global digital solutions provider that works with leading organizations to discover, create and implement
business solutions by leveraging digital technologies across platforms and devices. From business and brand strategy to
system integration, Razorfish provides clients with opportunities to increase revenues, enhance productivity, and maxi-
mize competitive advantage. Razorfish is headquartered in New York with offices in 15 cities worldwide.
LET US SHOW YOU. www.razorfish.com

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