RColella-2015-wts
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Roxanne Colella has over 15 years of experience in web technology, customer service, content management, and web development. She has worked as an independent consultant providing services such as web content management, social media management, email marketing, and desktop support. She also has experience managing websites for companies such as Headblade Inc., Sweeteyhigh.com, and Walt Disney Internet Group. Most recently, she worked at Mobilestorm, where she provided client support, email deliverability services, and account management. She is proficient in many technologies including Windows, Microsoft Office, Salesforce, and content management systems.
RColella-2015-wts
- 1. ROXANNE COLELLA Buena Park, CA 90620 | LinkedIn.com/in/justrox | 818.915.1877 | roxanne@justrox.com WEB TECHNOLOGY SPECIALIST 15 Years Tech Support/Customer Service, Content Management, and Web Dev Experience TECHNICAL SKILLS Windows XP / 7 / 8 Microsoft Office 2013 Salesforce LivePerson Admin ESP Platforms Miva Merchant 9.3 Atlassian Confluence / Jira Admin CAN-SPAM Compliance 18 USC 則 2257 Compliance HIPAA / COPPA Compliance Email Testing & Deliverability Tools Email Template HTML WordPress Jive VOIP Admin Shoretel Admin PROFESSIONAL EXPERIENCE Independent Consultant ROXANNE BROWN | Los Angeles, CA 2006 2015 Parlayed 6 years of WARNER BROS. ONLINE web development / IT experience and commitment to continuous expansion of interactive technology and client service skill sets into thriving independent consultancy. Client / project highlights include: Web Content Manager, HEADBLADE INC. | 2014 Managed e-commerce content via Miva Merchant 9.3 Launched Ambassador program in Miva Launched Affiliate program in ShareASale Created and managed social media and blog posts Created and managed email campaigns for customers, Ambassadors, Affiliates Web Developer, SWEETYHIGH.COM | 2009 Developed, QA-tested beta of social networking pop culture site for tween/teen Positioned site for 2010 hard launch COPPA compliance SME Wrote Childrens Privacy Policy and TOS approved by Legal Set up, moderated, managed initial member community (current membership 5,000+) Partnered with developers to ensure functionality of all site / subscriber features Created, managed monthly email campaigns Executed HTML Video editing projects as needed Site Integrator, WALT DISNEY INTERNET GROUP | 2007 Helped launch of DXD Built, troubleshot, maintained pages, mini-sites, ads Entered high volume of data into GoPublish, designed look and feel (skins, content of widgets, etc.) Scheduled promos Integrated backend functionality and UI Managed patches and code updates to Pirates of the Caribbean Online Created, and maintained weekly newsletters for 3 Premium Content products Web & Email Consultant, WARRIOR CUSTOM GOLF | 2006 2014 Completed multiple concurrent HTML projects (email marketing campaigns, landing pages, site updates) Provided on-site desktop support and video editing services Consultant / Liaison for exploratory CRM customization / integration project Ongoing email marketing and deliverability consulting as needed, as the company acquires golf courses and other divisions
- 2. ROXANNE COLELLA Buena Park, CA 90620 | LinkedIn.com/in/justrox | 818.915.1877 | roxanne@justrox.com Sr. Client Services & Deliverability Technician MOBILESTORM | Los Angeles, CA 2010 2013 Hired as Client Satisfaction Representative working with clients on their email marketing strategies, earned 2 promotions in 2 years, culminating with Sr. Client Services & Deliverability Technician in 2012. Maximized client email deliverability rates/sender reputations in partnership with clients, MOBILESTORM database engineers, ISPs. Provided consistently outstanding account management/client support via database vetting and email deliverability consultation. Key wins: Account management/client support Database vetting and email deliverability Team Guru for email delivery issue resolution, email messaging and platform usage Set up custom, branded, authenticated domains (SPF, DKIM) for 30+ clients, onboarded 50+ new clients Managed/maintained large-volume senders list hygiene Identified/resolved deliverability issues Monitored senders, IPs (SNDS, Senderscore, MX Toolbox, Return Path) Managed feedback loops, ISP mediation. Executed effective email and SMS marketing campaigns Testing and analysis for email client compatibility, spam scoring, etc. via Litmus and Email on Acid QA email and SMS campaigns on various mobile devices and multiple carriers Provided email, chat and telephone tech support for mobileStorm SaaS platform Admin for Jira, Confluence, Salesforce, LivePerson, ShoreTel IT Backup Web Developer WARNER BROS. ONLINE | Los Angeles, CA 2000 2006 Executed high volume of web development (Original Content Production, Multimedia Production, Technical Support) projects within fast-paced, deadline-driven environment with constantly shifting priorities. Key appointments include Front End Developer for message board migration project, and Original Content Production Department Liaison tasked with development of technical specifications for new websites. Significant contributions include: Content management, technical support for 20+ WB websites Localization of sites for international markets Efficient transition of 75+ WB, DC COMICS, HARRY POTTER message boards to Jive Forums software Jive Forums Admin, training of all community moderators Extensive UI customization, in partnership with CRM, DBA, Applications Engineer, QA and Webmaster teams Integration of CRM and ad-tracking. Creation, maintenance of weekly/monthly email newsletters for DC COMICS, HARRY POTTER and SCOOBY-DOO Digitization, editing, encoding of 100+ WARNER BROS. ONLINE multimedia/video content presentations EDUCATION & PROFESSIONAL DEVELOPMENT Introduction to Final Cut Pro (FCP 101), Advanced Editing Techniques (FCP 201) VIDEO SYMPHONY Burbank, CA Bachelor of Science-Level Coursework, IT Network Support Specialist NEW HORIZONS COMPUTER LEARNING CENTER Burbank, CA Certifications: Novell NetWare Administrator (CNA), Microsoft Certified Professional (MCP), A+