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RDE12 Mads Aakerlund about embedded player

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Radiodays_Europe

The document discusses Swedish Radio's embedded player which allows anyone to freely use their audio player on other sites and blogs. The player remains hosted on Swedish Radio's servers and they cannot control where it is published, but retain full control over the content. In the first 6 months of using the embedded player, it started 2.25 million streams from over 3,000 sites and was exposed over 23 million times, accounting for 6% of all streams on Swedish Radio's own site. The document concludes distribution is now as much about cooperation and viral sharing as technology, and some content works better in other contexts, creating a win-win situation while broadcasting remains the core.

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Openness and accessibility Swedish Radio卒s embedded player Mats kerlund
Basic version
Mini version Live stream
THE EMBEDDED PLAYER -Anyone can use the player -No restrictions -All audio is available -Swedish Radio can not control the environment in which the player will be published
2 -SR has full control over the content -It will remain on our servers -The player is a link -The embedded player is a window to SR -No new production of copies
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Radio in a new media landscape 42 channels 400 programs 270.000 hours
Challenge The young audience listens less to Swedish Radio 48% of Swedes listen every day 16% in the age group 9-19 years Radio listening decreases 2000: 130 minutes/day 2010: 86 minutes/day Source: Mediebarometern Nordicom, SR Publik & Omv辰rldsanalys
Our mission is to be where the audience is Swedish Radio content should be found wherever the audience is and it should be easy to find the content Sveriges Radios February2011
Examples
Blog
NRK
Live-kanal p奪 nyhetssajt
Facebook
RDE12 Mads Aakerlund about embedded player
RDE12 Mads Aakerlund about embedded player
RDE12 Mads Aakerlund about embedded player
RDE12 Mads Aakerlund about embedded player
July 2011 February 2012: - 2.25 million started streams - 3000 different sites/blogs have embedded the player - 23.7 million exposures - Equivalent to 6% of started streams on sverigesradio.se
Conlusions Distribution used to be a matter of technology On the web, it is as much a matter of cooperation, trust and viral spread Some of our content can be more relevant in another context It卒s a win-win situation Broadcasting is still the backbone

More Related Content

RDE12 Mads Aakerlund about embedded player

  • 1. Openness and accessibility Swedish Radio卒s embedded player Mats kerlund
  • 4. THE EMBEDDED PLAYER -Anyone can use the player -No restrictions -All audio is available -Swedish Radio can not control the environment in which the player will be published
  • 5. 2 -SR has full control over the content -It will remain on our servers -The player is a link -The embedded player is a window to SR -No new production of copies
  • 7. Radio in a new media landscape 42 channels 400 programs 270.000 hours
  • 8. Challenge The young audience listens less to Swedish Radio 48% of Swedes listen every day 16% in the age group 9-19 years Radio listening decreases 2000: 130 minutes/day 2010: 86 minutes/day Source: Mediebarometern Nordicom, SR Publik & Omv辰rldsanalys
  • 9. Our mission is to be where the audience is Swedish Radio content should be found wherever the audience is and it should be easy to find the content Sveriges Radios February2011
  • 11. Blog
  • 12. NRK
  • 19. July 2011 February 2012: - 2.25 million started streams - 3000 different sites/blogs have embedded the player - 23.7 million exposures - Equivalent to 6% of started streams on sverigesradio.se
  • 20. Conlusions Distribution used to be a matter of technology On the web, it is as much a matter of cooperation, trust and viral spread Some of our content can be more relevant in another context It卒s a win-win situation Broadcasting is still the backbone