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ReInvent Law NYC 2014
How to Build a Product in the Legal Industry that Lawyers Will Actually Buy

Andy Wilson
Co-founder of Logikcull.com
J %
=

Disruption = Opportunity
ReInvent Law NYC 2014 Talk: How to build a product in the legal industry that lawyers will actually buy
$6M
CLIO
A better way to manage your law 鍖rm.

$7.8M
JUDICATA
A better way to search for case-law
without using simple keywords.

$1.6M
UPCOUNSEL
An easier way for lawyers to market
themselves and get more business.
Funding totals from Crunchbase.com
BETTER
FASTER
CHEAPER
Convenience on the internet is
basically achieved by two things:
speed, and cognitive ease.
Ev Williams
Co-founder of Twitter
?
BUTcan you 鍖nd
HOW
Where
ideas for products?
*
U

Tip: dont think, yet
Klient Kittens

If you think first, youll end up
with this.

DROPOFF LOCATION

@

333 Wonder View Avenue

2

SEC

1

Alley

SET DROPOFF LOCATION
RIGHT MEOW!

10
Tabby

15

Litter
Siamese

Klient Kittens

速

Uber for lawyers who want to give their loveable clients, loveable kittens.
The next billion dollar idea? Perhaps.Who doesnt love a kitten?
- LawCrunch
3
IDEAS
1

IMMERSE & OBSERVE
2

REMOVE FRICTION
2

You want to be this

vs

You DO NOT want to be
this
3
PLOT IT
ALL
OF THE TIME

MOST
OF THE TIME

UpCounsel

3

truDepo?

!
!

Judicata

MOST
OF THE LAWYERS

ALL
OF THE LAWYERS

Clio

SOME
OF THE TIME

VERY LITTLE
OF THE TIME
Klient Kittens
FEW
OF THE LAWYERS

SOME
OF THE LAWYERS
?

truDepo

If you observe first, think second,
you may end up with this.

I swear ya honor. I was taking care of my
sick grandma. Id never rob a bank. Neva
eva. Swear.

99.78% Lying
Fact
Al Cappone was at the Brooklyn Bank on April
1, 1931 at 2:34 AM EST along with the Brooklyn
Rippers...
Watch surveillance video

9

Map location @

Recording...5 min 23 sec

R

truDepo

速

Automated lie detection for depositions
Id be lying if this wasnt the must-have app for every lawyer in the country. And it would know.
- LawCrunch
Finding a good idea for a
legal product is as simple
as identifying...

FEWERYOU ALREADY
STEPS
TO DO WHAT
DO TODAY
Theres never been a better time
to start a tech company, so...

START MEOW

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ReInvent Law NYC 2014 Talk: How to build a product in the legal industry that lawyers will actually buy

  • 1. ReInvent Law NYC 2014 How to Build a Product in the Legal Industry that Lawyers Will Actually Buy Andy Wilson Co-founder of Logikcull.com
  • 2. J % = Disruption = Opportunity
  • 4. $6M CLIO A better way to manage your law 鍖rm. $7.8M JUDICATA A better way to search for case-law without using simple keywords. $1.6M UPCOUNSEL An easier way for lawyers to market themselves and get more business. Funding totals from Crunchbase.com
  • 6. Convenience on the internet is basically achieved by two things: speed, and cognitive ease. Ev Williams Co-founder of Twitter
  • 9. Klient Kittens If you think first, youll end up with this. DROPOFF LOCATION @ 333 Wonder View Avenue 2 SEC 1 Alley SET DROPOFF LOCATION RIGHT MEOW! 10 Tabby 15 Litter Siamese Klient Kittens 速 Uber for lawyers who want to give their loveable clients, loveable kittens. The next billion dollar idea? Perhaps.Who doesnt love a kitten? - LawCrunch
  • 13. 2 You want to be this vs You DO NOT want to be this
  • 15. ALL OF THE TIME MOST OF THE TIME UpCounsel 3 truDepo? ! ! Judicata MOST OF THE LAWYERS ALL OF THE LAWYERS Clio SOME OF THE TIME VERY LITTLE OF THE TIME Klient Kittens FEW OF THE LAWYERS SOME OF THE LAWYERS
  • 16. ? truDepo If you observe first, think second, you may end up with this. I swear ya honor. I was taking care of my sick grandma. Id never rob a bank. Neva eva. Swear. 99.78% Lying Fact Al Cappone was at the Brooklyn Bank on April 1, 1931 at 2:34 AM EST along with the Brooklyn Rippers... Watch surveillance video 9 Map location @ Recording...5 min 23 sec R truDepo 速 Automated lie detection for depositions Id be lying if this wasnt the must-have app for every lawyer in the country. And it would know. - LawCrunch
  • 17. Finding a good idea for a legal product is as simple as identifying... FEWERYOU ALREADY STEPS TO DO WHAT DO TODAY
  • 18. Theres never been a better time to start a tech company, so... START MEOW