Reach your audience better with graphs
- 1. A few things you can do to reach your audience better with graphs.
- 2. Consider a typical graph in PowerPoint.
- 3. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
- 4. Everyone can understand this graph, right?
- 5. Nope.
- 6. 12% of your audience probably can’t even distinguish between the elements.
- 7. Be aware of the color-blind. This is what they might see when they look at the graph. 9% of men are red/green color - blind, another 2-3% are red-blue color- blind, as is a small percentage of women. This means that they have difficulty distinguishing differences between shades of color.
- 8. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
- 9. Not really what you had in mind, huh? Not all color-blind people have it to this extreme, but do you want to take the chance that the one person you’re trying to get through to does?
- 10. What to do?
- 11. Some experts suggest this. According to research, patterns are much easier to distinguish than colors.
- 12. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
- 13. And some suggest this. Primary colors are clearer and easier for approximately 12% of your audience to see.
- 14. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 title of the graph Series 3 Series 2 Series 1
- 15. Or maybe a combination?
- 16. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
- 17. One thing not to do is this. It gives too much unnecessary information. Besides, it’s ugly and distracting.
- 18. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
- 19. If the idea is to communicate, rather than to confuse, then
- 20. the next time you see this on your screen
- 21. 0 2 4 6 8 10 12 14 Category 1 Category 2 Category 3 Category 4 Series 3 Series 2 Series 1 title of the graph
- 23. Or, you could just pass out pillows and blankets in order to help your audience sleep better.
Editor's Notes
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- #25: Greatest Job in the worldStress relief