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Reaching hispanic consumers with medication safety messages

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The document discusses reaching Hispanic consumers with medication safety messages. It proposes using a video novela series, fact sheets, and websites to convey key messages about keeping medication records, asking doctors questions, reading labels, and avoiding misuse. Metrics are provided on impressions, clicks, and click-through rates from mobile, online, and Twitter placements of the campaign. The goal is to promote safe medication use among Hispanics.

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Reaching Hispanic Consumers with Medication Safety Messages Alison Lemon Public Health Educator FDA Office of Womens Health
Video Novela Series Show Pitfalls of Medication Misuse Provide Medication Safety Tips Use drama to convey key messages
Key Messages Keep a Record Make a list of the medicines you take. Ask Questions Talk to your doctor, nurse, or pharmacist. Read the Label Know the drug name, dosage, schedule Avoid Problems Use your medicines as directed. Do not share your prescriptions.
臓Nunca M叩s! Toolkit How-to-Guide Medication Safety Fact Sheets Safe Medication Use Website 臓Nunca M叩s! Resource Website
Mis Medicinas
Mis Medicinas Prescriptions OTCs Name 1 Tablet 3x a Day Arthritis
Mobile and Online Outreach
YouTube Featured Video
DIGITAL REPORT METRICS Average Industry CTR Click Placement Impressions Delivered Clicks Recorded Rate Mobile 944,207 10,480 1.11 0.4% Online 2,507,798 3,807 0.15 0.09% Twitter 2,939,674 n/a n/a n/a CAMPAIGN TOTAL: 6,391,679 14,2870 0.63 0.05%
FDA Office of Womens Health www.fda.gov/womens www.twitter.com/fdawomen

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Reaching hispanic consumers with medication safety messages

  • 1. Reaching Hispanic Consumers with Medication Safety Messages Alison Lemon Public Health Educator FDA Office of Womens Health
  • 2. Video Novela Series Show Pitfalls of Medication Misuse Provide Medication Safety Tips Use drama to convey key messages
  • 3. Key Messages Keep a Record Make a list of the medicines you take. Ask Questions Talk to your doctor, nurse, or pharmacist. Read the Label Know the drug name, dosage, schedule Avoid Problems Use your medicines as directed. Do not share your prescriptions.
  • 4. 臓Nunca M叩s! Toolkit How-to-Guide Medication Safety Fact Sheets Safe Medication Use Website 臓Nunca M叩s! Resource Website
  • 6. Mis Medicinas Prescriptions OTCs Name 1 Tablet 3x a Day Arthritis
  • 7. Mobile and Online Outreach
  • 9. DIGITAL REPORT METRICS Average Industry CTR Click Placement Impressions Delivered Clicks Recorded Rate Mobile 944,207 10,480 1.11 0.4% Online 2,507,798 3,807 0.15 0.09% Twitter 2,939,674 n/a n/a n/a CAMPAIGN TOTAL: 6,391,679 14,2870 0.63 0.05%
  • 10. FDA Office of Womens Health www.fda.gov/womens www.twitter.com/fdawomen