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REACHING OUT TO ALUMNI

A HIVE
CASE STUDY

WHO WE ARE
Jennifer Allen, Co-Director of Hive

John Buckman, Video Production

Derek Eggers, Instructional Design & Technology

Cheyenne Hohman, Audio Production & Social Media

WHAT THE HIVE IS AND DOES
 Technical Services:
 Website Design, Creation & Maintenance
 Research Computation
 Tech/Desktop Support & Infrastructure
 Online Instructional Support

 Creative Services:
 Graphic & web design
 Audio, video & photography
 Social Media
 Feature stories & press releases

Reaching Out to Alumni: A Hive Case Study

TECHNOLOGY + RESEARCH
 Information technology has revolutionized our world and our
work, also af fecting higher education.

 College of Arts & Sciences faculty are using the most
advanced technology tools. Our teachers are pioneering new
pedagogical techniques to engage students in critical thinking
and analysis.

 College of Arts & Sciences faculty are using the most
advanced technology tools. Our teachers are pioneering new
pedagogical techniques to engage students in critical thinking
and analysis.
 How do we showcase to our alumni the breadth and depth of
the digital projects taking place in the college?
momentum.as.uky.edu

ONLINE EDUCATION

Derek
Eggers

ONLINE EDUCATION IN A&S
 Since 2010 we support faculty to develop ~70 online courses
 Typically serve 2,500 -4,000 students during Summer terms
 Target Lower Level (100 -200) UG courses with high enrollment
 Reduce graduation time and barriers to graduation

 Info and Registration: http://www.as.uky.edu/summer

EDUCATIONAL OFFERINGS TO ALUMNI
 Spanish for Healthcare Professionals
 Writing for Business Professionals
 ITIQ

 Professional Certifications
 Geographic Information Systems
 Statistics

ONLINE COURSES 17 DEPARTMENTS
For Example…
ANT 101 Intro To Anthropology
ANT 160 Cultural Diversity In The Modern World
BIO 102: Human Ecology
BIO 103 Basic Ideas Of Biology
ENG 281 Introduction To Film
ENG 331 Survey Of British Literature I

HIS 109 History Of The U.S. Since 1877
HIS 121 War And Society, 1914-1945
MA 109 College Algebra
MA 123 Elementary Calculus
& It’s Applications

ONLINE COURSES 17 DEPARTMENTS
PHI 120 Introductory Logic
PHI 334 Business Ethics
PS 101 American Government
PS 210 Introduction to Comparative Politics
PSY 100 Introduction to Psychology
PSY 215 Experimental Psychology
SOC 101 Introduction to Sociology
SOC 342 Organizations And Work In Society
STA 210 Intro To Statistical Reasoning
STA 291 Statistical Methods
WRD 111 Comp & Comm II
WRD 203 Business Writing
WRD 204 Technical Writing

TECHNOLOGY LITERACY
ONLINE COURSES

 Initially 20 students in 1 Winter Intercession course
 Information Literacy
 Library / Bibliography / Database management
 Presentation and Video Conferencing Skills

 Positive response
 Now 3 courses serving over 700 students in a semester
 6-week sessions

“ITIQ” TECHNOLOGY LITERACY
ONLINE COURSES

 Information Literacy
 Presentation and Video Conferencing
 Digital Citizenship

ITIQ WEB PUB
ONLINE COURSES






Web Publishing skills
Blogs, Wikis, Content Management Systems
HTML / CSS
Web 2.0

VISLAB: DATA ANALYSIS AND
VISUALIZATION ONLINE






Finding, Capturing, Presenting Web based Data
Data Visualization using web based tools
Google Earth
Google Fusion Tables

DIGITAL DESIGN AND FABRICATION
ONLINE COURSES







Explore the Maker Movement
Digital Design and Fabrication
2D and 3D Design using free open -source tools
Digitize 3D Objects
Fabricate using 3D Printers, Laser Cutting, CNC

ONLINE CERTIFICATE PROGRAMS
 GIS Certificate
 Statistics Certificate

VIDEO PRODUCTION

John
Buckman

HIVE, VIDEO PRODUCTION
 Staf f managed, student powered
 Create:
 Promotional videos
 Lecture, event and class capture
 Instructional aids
 Advancement videos

VIDEO TECH
 High end & time intensive
 Af fordable and ef ficient

HALL OF FAME
 A&S Hall of Fame is an annual recognition of successful
alumni and faculty
 The Hive creates sophisticated 5 -8 minute biopic video pieces

for each inductee
 Direct interactions with alumni
 Unique gift

HALL OF FAME
 Marcus McEllistrem, Physics and Astronomy, Emeritus Faculty

VIDEO PROMOTIONS
 Promotional videos highlight exciting research and bring
awareness to programs, departments, and people
 Community Involvement

 Promote Certificate Programs for Alumni

VIDEO PROMOTIONS
 Newmaps+ GIS Certificate Video
 Matches department branding
 Relevant Audience, Relatable Content
 Universal Appreciation

REMOTE CONVERSATIONS
 Engage with Alumni remotely through Video Teleconferencing

 Inspire current students as well as graduates
 Maintain an interaction and create connections despite
physical distances.

 Technology:
 Adobe Connect
 Google Hangouts
 Skype

AUDIO PODCASTS

Cheyenne
Hohman

PODCASTS: THE VOICES OF ALUMNI
 Interviews conducted by Development Of fice reps

 Brought back to the Hive

 Edited & produced

 Edited & produced
 Published to the web

ESTABLISH & MAINTAIN THE
CONNECTION
Can be used to get in the door

CONNECTION
Highlights the alum’s experiences at the
University

CONNECTION
University
Captures their personality

CONNECTION
University
Provides feature content

CONNECTION
University
Illustrates how their career and life paths
were shaped by their University of Kentucky
experience

CONNECTION
University
Illustrates how their career and life paths
were shaped by their University of Kentucky
experience
Recruitment & alumni relations benefits

PRODUCTION
 Garage Band
 Proprietary software
 Free with Mac OS
 Easy to use

 Audacity
 Free, open-source software
 More control
 Less visually appealing

FACEBOOK
 Based on of fline relationships
 Demographics





Prospective Students
Current Students
Alumni
Community members

FACEBOOK
 Based on of fline relationships
 Demographics





Current Students
Alumni
Community members

 Posts





Appeal to broad audience
Feature accomplishments of alumni
Show connections to community
Showcase initiatives, campus, etc

TWITTER
 Based on online relationships
 Ephemeral
 Demographics





Current Students
Alumni
Everyone else on Twitter

TWITTER
 Based on online relationships
 Ephemeral
 Demographics





Current Students
Alumni
Everyone else on Twitter

 Posts
 Feature/link to stories
 Share photos
 Comment on others’ posts or re-tweet to signal boost

LINKEDIN
 Demographics
 Current Students
 Alumni
 Potential employees

LINKEDIN
 Demographics
 Alumni

 Groups
 Announcements
 News about the College
 Professional development opportunities

LINKEDIN
 Demographics
 Alumni

 Groups
 Announcements
 News about the College
 Professional development opportunities

 Potential
 Mentorship programs
 Recruitment efforts

HYBRID ENGAGEMENT

Online &
Of fline

HYBRID ENGAGEMENT
 New Academic Science Building
 Physical structure, online presence

 Sharing and Telling Stories
 Alumni story archive
 Community engagement
 Seedleaf
 Passport to the World
 Latino Festival & Viva Mexico

 Sharing Experience/Mentoring
 Living Learning Communities

THANK YOU

Questions?
Comments?

RESOURCES
 Audio production:
 H4N Zoom recorder
 Audacity & Garage Band software
 SoundCloud subscription
 Server space

 Social media:


Hootsuite



Bit.ly



Giveaways for engagement (price varies)

RESOURCES
 Video production – Low Budget






Canon Vixia, Sony HDR-MV1
Røde Videomic Pro
Silk Sprint Pro II Tripod
Neewer CN-160 LED
iMovie/Windows Movie Maker

 Video production – Medium Budget






Canon EOS Rebel T3i & DSLR accessories
Manfrotto Pro Tripod Legs
Manfrotto 701 HDV Pro Mini Head
CowboyStudio 3-way lighting kit
Adobe Premiere

RESOURCES
 Online courses:




Google apps – fusion tables, maps, docs
Makerbot, CNC machine
Autodesk 123D

 Websites:



Drupal
Google Analytics

 Other:


Adobe software


Lightroom, Photoshop, InDesign, Illustrator

CONTACT

 Jennifer Allen – jstayl1@uky.edu
 John Buckman - john.buckman@uky.edu
 Derek Eggers - derek.eggers@uky.edu
 Cheyenne Hohman – jessicah.hohman@uky.edu

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Reaching Out to Alumni: A Hive Case Study

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