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Reader profile

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Ciaran Donnelly
Ciaran Donnelly

The document summarizes research into the reader profiles of two music magazines: - The NME magazine has a reader profile that is 74% male with a median age of 23 ranging from 18-35. 52% of readers work full-time. - The Rolling Stones magazine has a more balanced 60% male readership with an older average age of 35.5. 70% of readers work full-time. The document discusses how this research could inform the development of a new music magazine, particularly in targeting a similar younger demographic to the NME but also appealing to older, working readers as seen in the Rolling Stones profile.

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By Ciaran Donnelly READER PROFILE
Research into reader profiles of other magazines In my research, I have looked at the reader profile of the NME magazine: 26 Male •Research shows that 74% of their readers % are male, while the other 26% are female. 74% Female •Their median age is 23 and from their research, it ranges from 18 years old to 35 years old. Full-time •52% of readers are working full time, 29% are still studying, 7% are working Part-time part time and the other 12% are other Still •It shows that readers are in full studying Other agreement that, they spend a lot, it is important to be well informed, its worth paying for the extra quality and it is important to look well dressed.
Continued…  Other things that the NME reader profile shows, is their other interests, such as: - Film’s and DVD’s ETC. - Video Games - Fashion and Beauty - Internet (Such as social networks and youtube)
How will this affect my ideas?  In comparison to the NME reader profile, I am hoping to get a target audience/population that are similar to that, the likes of 16 to 30 year olds, so it can cover those in education and a part of the adult community.  The NME also covers other industries within its magazine, but there is a much smaller focus on it, this can entice another audience that enjoy those industries, and are looking to learn more about the music magazine industry. I can use this to fill some of the pages in my magazine, add more interesting content and also, branch out to a more distinct audience.
Research into reader profiles of other magazines Gender  In my research, the second magazine 40% Male that I have analyzed is the Rolling stones magazine 60% Female  60% of the audience of the Rolling stones magazine are males, which means the other 40% are females, this is very different to the NME Age magazine, which had a very male dominant audience of 74% 13 % 18 to 24  The average age of reader is 35.5 years 25% old, which is very different to the NME 25 to 34 audience age of 23 years old. 19% 35 to 44  70% of the audience are working and 23% 45 to 54 12% are in education, the other 18% are 20% 55+ currently unemployed.
How will this affect my ideas?  With the median age of 35.5 years old, this shows that an older audience are still interested in this genre of magazine. So it something to look to influence my ideas.  Also they have a more balanced gender range than NME, so I may need to include a more level balance between, male and female, but still have a focus on males, as they are obviously more interested in this kind of magazine.  Also there is another focus on people that are in work so it may be an idea to change the amount of content in it and what I include.

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Reader profile

  • 2. Research into reader profiles of other magazines In my research, I have looked at the reader profile of the NME magazine: 26 Male •Research shows that 74% of their readers % are male, while the other 26% are female. 74% Female •Their median age is 23 and from their research, it ranges from 18 years old to 35 years old. Full-time •52% of readers are working full time, 29% are still studying, 7% are working Part-time part time and the other 12% are other Still •It shows that readers are in full studying Other agreement that, they spend a lot, it is important to be well informed, its worth paying for the extra quality and it is important to look well dressed.
  • 3. Continued…  Other things that the NME reader profile shows, is their other interests, such as: - Film’s and DVD’s ETC. - Video Games - Fashion and Beauty - Internet (Such as social networks and youtube)
  • 4. How will this affect my ideas?  In comparison to the NME reader profile, I am hoping to get a target audience/population that are similar to that, the likes of 16 to 30 year olds, so it can cover those in education and a part of the adult community.  The NME also covers other industries within its magazine, but there is a much smaller focus on it, this can entice another audience that enjoy those industries, and are looking to learn more about the music magazine industry. I can use this to fill some of the pages in my magazine, add more interesting content and also, branch out to a more distinct audience.
  • 5. Research into reader profiles of other magazines Gender  In my research, the second magazine 40% Male that I have analyzed is the Rolling stones magazine 60% Female  60% of the audience of the Rolling stones magazine are males, which means the other 40% are females, this is very different to the NME Age magazine, which had a very male dominant audience of 74% 13 % 18 to 24  The average age of reader is 35.5 years 25% old, which is very different to the NME 25 to 34 audience age of 23 years old. 19% 35 to 44  70% of the audience are working and 23% 45 to 54 12% are in education, the other 18% are 20% 55+ currently unemployed.
  • 6. How will this affect my ideas?  With the median age of 35.5 years old, this shows that an older audience are still interested in this genre of magazine. So it something to look to influence my ideas.  Also they have a more balanced gender range than NME, so I may need to include a more level balance between, male and female, but still have a focus on males, as they are obviously more interested in this kind of magazine.  Also there is another focus on people that are in work so it may be an idea to change the amount of content in it and what I include.