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Erin Frances

This mood board targets female students and part-time workers aged 16-24 in Britain. The target demographic is likely on the lower-middle social scales of B, C1, C, and D, as cinema is inexpensive. The target psychographics are Explorers, Aspirers, and Succeeders as they are experimental, engaged, and likely employed, making them more able to invest in new films at the cinema.

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MOOD BOARD
DEMOGRAPHICS GENDER- FEMALE AGE- 16-24 OCCUPATION- STUDENT/ PART TIME JOB (SUPERMARKET OF RETAIL) EDUCATION- EDUCATED IN ENGLISH STATE SCHOOL GEOGRAPHIC LOCATION- BRITAIN RELIGION- ANY RELIGION AS BRITAIN IS SO CULTURALLY DIVERSE DEMOGRAPHIC SOCIAL SCALE- MY TARGET AUDIENCE WOULD MOST LIKELY BE ON THE SOCIAL SCALE OF B, C1 , C AND D. THIS IS BECAUSE CINEMA ISN’T THAT EXPENSIVE, ESPEICALLY AFTER THINGS LIKE ORANGE WEDNESDAY WAS INTRODUCED. I BELIEVE PEOPLE HIGHER ON THE SOCIAL SCALE WOULD BE MORE INTERESTED IN THEATRE BECAUSE THEY ARE GENERALLY SO RICH IN CULTURAL CAPITAL,
PSYCHOGRAPHICS • I BELIEVE MY PSYCHOGRAPHICS TO CONSIST OF EXPLORERS, ASPIRERS AND SUCEEDERS. THIS IS BECAUSE THEY ARE THE MOST EXPERIMENTAL AND ENGAGED. I BELIEVE THEY WOULD BE MY TARGET AUDIENCE BECAUSE THEY ARE MORE LIKLEY TO INVEST IN CINEMA AND NEW FILMS COMING OUT. IN ADDITION TO THIS THEY ARE THE MOST LIKLEY TO BE EMPLOYED BECAUSEOF THERE PRODUCTIVE NATURE MEANING THEY COULD AFFORD TO COME TO THE CINEMA.

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Readership profile

  • 3. DEMOGRAPHICS GENDER- FEMALE AGE- 16-24 OCCUPATION- STUDENT/ PART TIME JOB (SUPERMARKET OF RETAIL) EDUCATION- EDUCATED IN ENGLISH STATE SCHOOL GEOGRAPHIC LOCATION- BRITAIN RELIGION- ANY RELIGION AS BRITAIN IS SO CULTURALLY DIVERSE DEMOGRAPHIC SOCIAL SCALE- MY TARGET AUDIENCE WOULD MOST LIKELY BE ON THE SOCIAL SCALE OF B, C1 , C AND D. THIS IS BECAUSE CINEMA ISN’T THAT EXPENSIVE, ESPEICALLY AFTER THINGS LIKE ORANGE WEDNESDAY WAS INTRODUCED. I BELIEVE PEOPLE HIGHER ON THE SOCIAL SCALE WOULD BE MORE INTERESTED IN THEATRE BECAUSE THEY ARE GENERALLY SO RICH IN CULTURAL CAPITAL,
  • 4. PSYCHOGRAPHICS • I BELIEVE MY PSYCHOGRAPHICS TO CONSIST OF EXPLORERS, ASPIRERS AND SUCEEDERS. THIS IS BECAUSE THEY ARE THE MOST EXPERIMENTAL AND ENGAGED. I BELIEVE THEY WOULD BE MY TARGET AUDIENCE BECAUSE THEY ARE MORE LIKLEY TO INVEST IN CINEMA AND NEW FILMS COMING OUT. IN ADDITION TO THIS THEY ARE THE MOST LIKLEY TO BE EMPLOYED BECAUSEOF THERE PRODUCTIVE NATURE MEANING THEY COULD AFFORD TO COME TO THE CINEMA.