ReadUp - The Mom Test
0 likes170 views
As a part of the https://Startup.Vegas community, this is the first ReadUp where we read and discuss a startup related book! This month we read The Mom Test! (https://amzn.to/3SxANLv) The Mom Test is a must-read book for every entrepreneur trying to find their product market fit. Without the tools and resources from The Mom Test, you will likely end up with bad data that has you wasting money where you shouldn't. Don't be a fool. Read this book first!
ReadUp - The Mom Test
- 1. THE MOM TEST Rob Fitzpatrick How to talk to customers and learn if your business is a good idea when everyone is lying to you KENNY ELIASON | CEO @ RECORD
- 2. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD VS.
- 3. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD THE MOM TEST: Talk about their life instead of your idea Ask about speci f ics in the past instead of generics or opinions about the future Talk less and listen more
- 4. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD AVOID BAD DATA
- 5. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD De f lect Compliments
- 6. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Digging Beneath Ideas
- 7. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Cut O ff Pitches
- 8. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Talk Less
- 9. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD IMPORTANT QUESTIONS
- 10. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Love bad news
- 11. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Focus on relevant data
- 12. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Gaze upon the elephant
- 13. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Prepare your three big questions in advance
- 14. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD How do you know youre getting the most value from insurance companies? How do you know what a good case is? Potential failure points * Data collection * Adoption of practices to help collect data *
- 15. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD KEEP IT CASUAL
- 16. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Non-meeting opportunities
- 17. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Short Meetings
- 18. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD COMMITMENTS AND ADVANCEMENTS
- 19. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Opinions are worthless. We want facts and commitments, not compliments.
- 20. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD FINDING CONVERSATIONS
- 21. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Go to them Bring them to you Create warm intros
- 22. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Framing the meeting
- 23. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Vision Framing Weakness Pedestal Ask
- 24. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Im going to be building a new software for personal injury cases that will possibly operate in conjunction with currently existing case management softwares. Im at the very beginning of the process so I have nothing to sell, nor do I intend to pitch you on any speci f ic ideas. Since youre an expert in the f ield, I was hoping to discuss the personal injury industry with you to learn a little about how you handle cases and where you feel the industry might be lacking. Would you have some time, probably after youre back, maybe we could do a zoom? You name the time and place and I will make it happen. Thanks!
- 25. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Im going to be building a new software for personal injury cases that will possibly operate in conjunction with currently existing case management softwares. Im at the very beginning of the process so I have nothing to sell, nor do I intend to pitch you on any speci f ic ideas. Since youre an expert in the f ield, I was hoping to discuss the personal injury industry with you to learn a little about how you handle cases and where you feel the industry might be lacking. Would you have some time, probably after youre back, maybe we could do a zoom? You name the time and place and I will make it happen. Thanks! Vision Framing Pedestal/ Weakness Ask
- 26. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD What if I cant get people to meet with me?!
- 27. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD Key Skills: Ask good questions Avoid bad data Keep it casual Push for commitment & advancement Frame the meeting Customer segmentation Prepping & reviewing Taking Notes Cheatsheet
- 28. THEMOMTEST Rob Fitzpatrick KENNY ELIASON | CEO @ RECORD The Mom Test: Talk about their life instead of your idea Ask about speci f ics in the past instead of generics or opinions about the future Talk less and listen more Cheatsheet
- 29. THE MOM TEST Rob Fitzpatrick How to talk to customers and learn if your business is a good idea when everyone is lying to you KENNY ELIASON | CEO @ RECORD