Publishing Your Content On Tablets and Mobile Worth Your Time?
Download as PPT, PDF
2 likes788 views
This document discusses the growing popularity of tablets and smartphones for reading content online. It provides statistics that over 50% of US adults now own a tablet or smartphone, and tablet ownership in the US is expected to reach over 112 million people in 2016. Reading is a top activity that people enjoy doing on their mobile devices, with tablet users in particular spending more time and accessing more pages compared to other devices. The shift from print to digital format is happening rapidly, with 60% of readers of one magazine expecting to read the magazine digitally by 2013. Mobile device ownership continues to increase dramatically.
Publishing Your Content On Tablets and Mobile Worth Your Time?
- 1. Publishing Your Content On Tablets and Mobile Worth Your Time?
- 2. 50% of US Adults Own Either a Tablet or a Smartphone Source: Pew Research Centers Project for Excellence in Journalism / The Economist
- 3. 50% of US Adults Own Either a Tablet or a Smartphone 112.5 million US adults are expected to own a tablet in 2016. Thats over one-third of US adults. Source: Forrester Research
- 4. Reading is a TOP Activity on Mobile/Tablet Source: OPA Online Publisher Association, June 2012
- 5. Reading is a TOP Activity on Mobile/Tablet People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper. Source: OPA Online Publisher Association, June 2012
- 6. People Read More and Longer on Tablets Source: Pew Research Centers Project for Excellence in Journalism / The Economist
- 7. People Read More and Longer on Tablets The Telegraph (UK) reported that its iPad app users had 20 minutes dwell time and 41 pages per use - roughly 8 times deeper access than on the web. Source: Tab Times, January 2012
- 8. People Read More and Longer on Tablets Source: Pew Research Center in collaboration with The Economist Group, 2012
- 9. Switch from Print to Digital is Fast and Swift Source: Pew Research Centers Project for Excellence in Journalism / The Economist
- 10. From the News Publishers : Switch to Digital is Fast and Swift 60% of The Economist readers expect to be reading its magazine in digital format in 2013. Source: Business2Community, Oct 2012
- 11. Still Waiting? TABLET SMARTPHON ownership skyrocketed E ownership increased 177% 28% in 2012 in 2012 Deloitte State of the Media Democracy - March 2013
- 12. Still Waiting? SMART DEVICES will grow 174% from 2012 to 2017 IDC Worldwide Quarterly Smart Connected Device Tracker - March 28, 2013
- 13. Content Publishing and Social Marketing Its easy, fast and affordable. http://readz.com @readz #webmagazines #magazineapps #DigitalPublishing #HTML5 #mobileweb
- 14. THANK YOU !! bart@readz.com #BartDP