Readz pres website feb13 final
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Simply Beautiful Tablet Publishing provides a single platform for designers, content creators, editors and publishers to design, create, edit and publish content for a superior tablet reading experience. It allows publishers and brands to offer their readers an easy, fast and affordable mobile/tablet reading experience. The platform also allows customers to create their own branded mobile apps without any coding or technical skills needed.
Readz pres website feb13 final
- 1. Simply Beautiful Tablet Publishing Design, content creation, editing and publishing all in a single platform. Wednesday, February 6, 13
- 2. With Readz, publishers and brands can offer their readers a superior tablet reading experience. Its easy, fast and affordable. Wednesday, February 6, 13
- 3. Mobile/Tablets and Reading The Numbers Matter Wednesday, February 6, 13
- 4. Mobile/Tablet and Reading 112.5 million US adults are expected to own a tablet in 2016. Thats over on-third of US adults. Forrester Research Wednesday, February 6, 13
- 5. Mobile/Tablet and Reading People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper. Online Publisher Association, June 2012 Source: OPA Online Publisher Association, June 2012 Wednesday, February 6, 13
- 6. Mobile/Tablet and Reading Wednesday, February 6, 13
- 7. Mobile/Tablet and Reading Wednesday, February 6, 13
- 8. Mobile/Tablet and Reading Wednesday, February 6, 13
- 9. Mobile/Tablets and Reading CONTENT APPS 1.0 Wednesday, February 6, 13
- 10. Apps 1.0 The majority of big brands offer some content in the digital or mobile space. If they offer an app, it is usually an exact replica or near-replica of the print version. Source: Alliance for Audited Media, 2012 - - 210 respondents Wednesday, February 6, 13
- 11. Apps 1.0 Success and uptake by readers varies Source: Alliance for Audited Media, 2012 - - 210 respondents Wednesday, February 6, 13
- 12. Apps 1.0 Going digital seems pro鍖table, so why are apps and e-readers falling behind? Source: OPA Online Publisher Association, June 2012 --- 210 respondents Wednesday, February 6, 13
- 13. Print in Digital Clothing Source: Charles Lim, Sparksheet Wednesday, February 6, 13
- 14. Print in Digital Clothing ...it just doesnt work PDF-replica, or enhanced print Bloated: 500-700 Mb per app... No focus on a liquid, interactive experience Can be expensive to make No web features, SEO, analytics Wednesday, February 6, 13
- 15. Customer Reviews on Apps 1.0 people love the content, not the experience Examples from Wired Mens Health Martha Stewart Popular Science .... Source: iTunes, Feb 2013 Wednesday, February 6, 13
- 16. Mobile/Tablets and Reading APPS 2.0 Wednesday, February 6, 13
- 17. Apps 2.0 Fast, light, liquid Navigations and presentations are native to mobile and tablet devices Responsive design / cross-device Tendency towards HTML5 infrastructure Web features, SEO and analytics Wednesday, February 6, 13
- 18. Examples of Apps 2.0 Social Magazines Zite, Flipboard, Pulse, Google Currents, Yahoo Livestand, AOL Editions... Aggregators / RSS feeds (FB, Twitter) Flipboard example Launch mid 2010 (basic basic) Sept 2011 3.5M users Dec. 2011 5M users Aug 2012 20M users Source: iTunes, Feb 2013 Wednesday, February 6, 13
- 19. The upgrade from 1.0 to 2.0 Financial Times Used to be native app on Newsstand Moved out of the newsstand in 2011- controversial move then Today, happy with the move to HTML5 Wednesday, February 6, 13
- 20. Wednesday, February 6, 13
- 21. Readz Creates a 2.0 App Reading Experience - Liquid navigation - Summary screens - Open lay-outs - Touch/swipe - Reading list / bookmarks - Light-weight - HTML5-based -Cross-device strategy - Web functionalities - Sharing Wednesday, February 6, 13
- 22. Readz customers create their own branded app - Create your own app style - Use our library of visual design and branding tools - Create and design your own layouts on the 鍖y - No coding or technical skills needed Wednesday, February 6, 13
- 23. Readz customers control the publishing process - De鍖ne a marketplace - Distribute apps via email, website, etc. - No approval process - Publish instantly - No 3rd party involvement - Pay only for service - No licenses and no revenue cuts Wednesday, February 6, 13
- 24. Instant, Beautiful Mobile and Tablet Publishing Wednesday, February 6, 13
- 25. THANK YOU !! bart@readz.com #BartDP Wednesday, February 6, 13