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Reaktor 
Mannerheimintie 2 
00100, Helsinki Finland 
The design of 
In-Flight Entertainment 
service for Finnair 
tel: +358 9 4152 0200 
www.reaktor.fi 
info@reaktor.fi 
Confidential 
息2014 Reaktor 
All rights reserved 
#SDA15
Background 
Project 
New IFE 
What next?
Background
Finnair 2013: 
9,2M passengers per year 
42 aircrafts
Flights lasting 7 h or more
http://tinyurl.com/original-ife
Scope 
IFE
Customer experience
Content first!
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Project
Reaktor FullSolution 
Concept 
UX / UI 
Visuals 
Development 
Data Science 
Coaching
Reaktor team in IFE 
Concept 
UX / UI 
Visuals 
Development 
Coaching
Timeline 
Pitch Kick-off Des + Dev 
Final touch! 
Bug fixing! 
Minor features 
Installation! 
On air 
05/13 06/13 08/13 - 01/14 04/14 06/14 08/14
05/13 06/13 08/13 - 01/14 04/14 06/14 
Workload 
Pitch Des + Dev 
08/14 
Kick-off 
Final touch! 
Bug fixing! 
Minor features 
Installation! 
On air 
Reaktor 
Finnair 
Panasonic! 
Avionics ! 
Corporation
Challenges 
The hardware: availability, specs, performance, 
testing, only click events 
New way of working for Finnair + Panasonic 
Going boldly where no team has gone before!
UX + Dev 
Team working seamlessly together 
UX = Content first 
Iterate: 
Design=>Develop=>Test=>Design=>
Finnair In-flight Entertainment Service - Reaktor - #sda15
2 plane visits
Finnair In-flight Entertainment Service - Reaktor - #sda15
Building up a testlab
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
User research & tests
Finnair In-flight Entertainment Service - Reaktor - #sda15
Finnair In-flight Entertainment Service - Reaktor - #sda15
Installation 7.8.2014
Finnair In-flight Entertainment Service - Reaktor - #sda15
First flight from Helsinki to 
Nagoya 8.8.2014
Finnair In-flight Entertainment Service - Reaktor - #sda15
New IFE
Finnair In-flight Entertainment Service - Reaktor - #sda15
Reaktor and Finnairs new design has 
brought the IFE user experience to the 
21st century kicking and screaming. 
The quality is simply outstanding. 
! 
! 
-Jouni Oksanen, Vice President, eCommerce, Finnair
What next?
Scope 
IFE
Scope
Finnair In-flight Entertainment Service - Reaktor - #sda15
Reaktor 
Mannerheimintie 2 
00100, Helsinki Finland 
tel: +358 9 4152 0200 
www.reaktor.fi 
info@reaktor.fi 
Thank you. 
Karri-Pekka Laakso 
Marjo Mans辿n 
Confidential 
息2014 Reaktor 
All rights reserved
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Finnair In-flight Entertainment Service - Reaktor - #sda15