Real Estate Marketing with Social Media 2017 by Dan Moyle
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With referrals being such an important part of a successful real estate business, advertising on social media channels just makes sense. Learn what options exist and how to harness the power of social media at this informative GKAR event which is coordinated by the GKAR Professional Development Committee. We heard you; this is NOT Social Media 101! Dan Moyle will be delving into where to find YOUR people on social media: Facebook, Instagram, Twitter, Snapchat, and/or YouTube. Then, Dan will be going through Facebook ads and Instagram ads. Finally, he will talk about how to transform your social media presence beyond hard selling into a brand.
Real Estate Marketing with Social Media 2017 by Dan Moyle
- 1. SOCIAL MEDIA ADVERTISING FOR REALTORS速 Dan Moyle How to Supercharge Your Marketing
- 2. AGENDA I. Social Media Advertising/Marketing a) Lets get on the same page: Definition II. Audiences where are YOUR people? a) Facebook b) Instagram c) Twitter d) YouTube e) Snapchat III. How to advertise with social platforms the big ones a) Facebook ad example b) Instagram ad example c) YouTube ad example IV. Final thoughts: a) Digital marketing is more than social media b) Social media is more than selling products www.amerifirst.com
- 4. Marketing | Advertising | Promotion
- 5. What is advertising? What does it mean to me? www.amerifirst.com
- 7. Audiences where are YOUR people? Facebook Audience size: 1.65Billion | 1Billion+ daily | 71% American adults Demographics: 25-to-34 year olds (FB gets detailed in ads) Media type / purpose: Articles, videos, memes, events Experience: We tend to connect with those we know on Facebook. We share a few times a day and check it a ton. Our feed is handed to us. www.amerifirst.com
- 8. Audiences where are YOUR people? Instagram Audience size: 500Million | 300M daily | 20 minutes/day Demographics: 55% of U.S. 18-to-29 year olds are users Media type / purpose: Photos. Lots of photos. Video. Experience: Its like looking into the soul of a person through their viewfinder. One survey shows 27% of teens consider it the most important SM. Connecting with a brand or business has to be an EXPERIENCE. www.amerifirst.com
- 9. Audiences where are YOUR people? Twitter Audience size: 500Million+ | 300M daily Demographics: 21% of all Americans | 32% of internet users 18- 50 years old are on Twitter Media type / purpose: 140 characters. Videos. Hashtag convos. Experience: We are discovering businesses here: 66% of users have discovered a small or medium sized-business through Twitter. Its a giant stream of consciousness. Direct access to brands, celebrities, the world. www.amerifirst.com
- 10. Audiences where are YOUR people? YouTube Audience size: 81% of all internet users. 1Billion+ users. Demographics: 18-to-54 years old, men/women. Basically: all! Media type / purpose: Videos. Short form, long form. Entertainment & how-to videos. Experience: YouTube wants you to STAY ON its platform. Search engine friendly (who owns YouTube?) 300+ hours of video are uploaded every minute. Animal videos might be the secret sauce. www.amerifirst.com
- 11. Audiences where are YOUR people? Snapchat Audience size: 100Million | 30 minutes/day | 10Billion videos watched daily Demographics: 60% are younger than 25 years old; skews female. Ethnically: skews Caucasian but has a growing Hispanic base. Media type / purpose: Funny photos, short videos, filters. Experience: Snapchat filters: geographical, event-based. Very personal right now successful brands have stood out. (RED), NFL, bareMinerals, Empire (TV) www.amerifirst.com
- 13. www.amerifirst.co How to create an ad in: Facebook
- 21. www.amerifirst.co How to create an ad in: Instagram
- 25. www.amerifirst.co How to create an ad in: YouTube
- 33. Digital marketing is more than social media: What else are you doing?
- 34. www.amerifirst.co Social media is more than selling. What are you doing to be social?
- 35. Speaking of social Facebook: daniel.a.moyle Twitter: @danmoyle Instagram: /danmoyle YouTube: /danmoyle Email: dmoyle@amerifirst.com 際際滷 deck: www.amerifirst.com/GKARSM2017 www.amerifirst.com