The document discusses how social media should be used to connect with others rather than just for marketing or transactions. It emphasizes becoming social rather than just doing social media. Additionally, it stresses using multiple tools beyond just social media for outreach, including neighborhood information and ensuring customer relationship management systems have an online component. The final passages discuss the importance of making connections by listening, caring about others, and getting interested in other people rather than solely focusing on yourself.
16. THE MASTERS OF CONNECTIONS
Talking is sharing, listening is caring
~ Zig Ziglar
You can make more friends in two
months by becoming interested in
other people than you can in two years
by trying to get other people interested in
you. ~ Dale Carnegie
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17. "If you do nothing, how do you
know when you're finished?
- Nelson DeMille"
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