際際滷

際際滷Share a Scribd company logo
SOCIAL TRENDS
The latest on getting
visible
Chelsea Peitz, Director of Social Strategy
Fidelity National Title
& valuable
Overall 2018 Marketing Trends
 Live, real time visual communication
 Documenting AND creating
 Video all the time
 Paid social
 Messaging Apps
 Chatbots
Real Estate Social Media Trends 2017
http://newsroom.fb.com/news/2016/03/news-feed-fyi-taking-into-account-live-video-when-ranking-feed/
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
"As a first step, we are making a small
update to News Feed so that Facebook
Live videos are more likely to appear
higher in News Feed when those videos are
actually live, compared to after they are no
longer live."
$12/mo
Dont wait, get right into the content
Ask questions that are Y/N or emoji/reaction (2-5)
Have your guest share it out as well
Edit your Live videos on your Facebook Page
Video CommentsVIDEO COMMENTS
Video CommentsALGORITHM
1.SHARES
2.COMMENTS
3.REACTIONS
4.LIKES
FACEBOOK STORIES
CUSTOM LISTS FACEBOOK
The Holy Grail:
The DM
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
FEEDLY.COM
FACEBOOK WATCH
Were getting big on Real Estate
Real Estate Social Media Trends 2017
Facebook Lead Ads
 Built in landing page
 Pre-filled with user information
 User never leaves Facebook
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Image: TravisThom.com
TARGETING
CANVA.COMCANVA
Awesome Stock Photos
 Stocksy.com
 Deathtostockphoto.com
 Pixabay.com
 Pexels.com
 Never Google Images
 Dont list the home price and address
 Dont give the times and dates for Open House
 Use Bit.ly links
 Use Emojis
 Use landing page with lead capture
 Use lead magnet
QUICK FB AD TIPS
 Top 15 Homes in 85281 with a Pool Under $275
 Newest & Best 4 Bed Homes Under $300k
 FHA qualifying homes with a pool in 85281
 32 Homes sold near you. Tempe Market Update
 Open Houses This Weekend in 
LEAD MAGNETS
Custom Audiences
 Your own database or list of names
 Use Facebooks data
 Website visitors
 People who have interacted w/ your Biz Page
 People who have watched your videos
..and more.
CUSTOM AUDIENCES
UPLOAD YOUR DATABASE
Check out your analytics
once you upload to see what
your audience is like 
demographics etc.
Real Estate Social Media Trends 2017
FACEBOOK AD TRAINING RESOURCES
Curaytor.com
TravisThom.com
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
MANAGE ALL YOUR
FACEBOOK PRODUCTS
Real Estate Social Media Trends 2017
IG Image Apps
 Word Swag - $4.99
 VSCO - $19.99/yr
PLANOLY
 Mobile & Desktop
 Drop and Drag
 Manage comments
 Metrics
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
Real Estate Social Media Trends 2017
C H E L S E A . P E I T Z
Educate
Entertain
Emotion
Exclusive
Engage
VAIN,
DISCONNECTED
TRUSTWORTHY,
INTIMATE
NEWBIE
C H E L S E A . P E I T Z
467 uses
21,157 views
$70.28
$.003
Real Estate Social Media Trends 2017

More Related Content

Real Estate Social Media Trends 2017