The latest updates and best practices for social media Facebook, Instagram, LinkedIn and Snapchat for real estate professionals who want to build a powerful personal brand and generate more leads.
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Real Estate Social Media Trends 2017
1. SOCIAL TRENDS
The latest on getting
visible
Chelsea Peitz, Director of Social Strategy
Fidelity National Title
& valuable
2. Overall 2018 Marketing Trends
Live, real time visual communication
Documenting AND creating
Video all the time
Paid social
Messaging Apps
Chatbots
9. "As a first step, we are making a small
update to News Feed so that Facebook
Live videos are more likely to appear
higher in News Feed when those videos are
actually live, compared to after they are no
longer live."
30. Awesome Stock Photos
Stocksy.com
Deathtostockphoto.com
Pixabay.com
Pexels.com
Never Google Images
31. Dont list the home price and address
Dont give the times and dates for Open House
Use Bit.ly links
Use Emojis
Use landing page with lead capture
Use lead magnet
QUICK FB AD TIPS
32. Top 15 Homes in 85281 with a Pool Under $275
Newest & Best 4 Bed Homes Under $300k
FHA qualifying homes with a pool in 85281
32 Homes sold near you. Tempe Market Update
Open Houses This Weekend in
LEAD MAGNETS
33. Custom Audiences
Your own database or list of names
Use Facebooks data
Website visitors
People who have interacted w/ your Biz Page
People who have watched your videos
..and more.
CUSTOM AUDIENCES