Real Milk banner AD Proposal
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This document is a banner ad proposal for "Real Milk" as part of their larger "got milk?" campaign. It proposes four banner ads targeting consumers of soy milk, almond milk, coconut milk, and hazelnut milk respectively. The overall "got milk?" campaign has helped boost milk awareness and consumption through various advertising, PR, and promotion initiatives. The banner ads for "Real Milk" aim to reinforce drinking milk by noting it comes from cows.
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Dove had become Unilever's top cleansing brand by 2007, generating over $2.5 billion annually in sales across 80+ countries. In an effort to establish Dove as a "Masterbrand" spanning personal care categories, Unilever launched the "Campaign for Real Beauty" to position Dove as challenging stereotypical beauty standards. The multi-stage campaign involved controversial ads featuring "real" women and a viral video depicting daughters' low self-esteem. While criticized for its choice of models, the campaign increased awareness and sales, growing Dove's brand value by $1.2 billion according to 2006 estimates. Unilever complemented advertising with public relations, promotions, and the Dove Self-Dove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
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Dove had become Unilever's top cleansing brand by 2007, generating over $2.5 billion in sales globally. In an effort to establish Dove as a "Masterbrand" that could extend to new categories, Unilever launched the "Campaign for Real Beauty" to position Dove as promoting a more inclusive definition of beauty. The campaign included controversial ads featuring "real" women and a video addressing low self-esteem that garnered significant publicity. Through its multi-pronged approach, the campaign helped grow Dove's brand value by $1.2 billion over three years while sparking public debate around societal beauty standards.Assignment 1
Assignment 1sadiyamiah
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The Sainsbury's 2014 Christmas advert tells the story of a Christmas truce between British and German soldiers in WW1. It promotes togetherness and forgiveness. The advert was part of a cross-media campaign across TV, online platforms, newspapers and social media to raise awareness for the Royal British Legion charity.
The John Lewis 2015 "Man on the Moon" advert shows an elderly man who receives a telescope allowing him to feel connected on Christmas. It promotes loneliness among elderly people and was partnered with Age UK charity. Both the Sainsbury's and John Lewis adverts use emotional storytelling and music to spread messages of caring for others without directly promoting products.
Burberry's 2016 advert focuses on theDove's Real Strength Campaign
Dove's Real Strength CampaignBhaktiKapoor
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Dove's "Real Strength" campaign from 2015 celebrates caring fathers and an evolved vision of masculinity. The commercial shows fathers caring for their children to promote the message that caring makes men stronger. It uses the hashtag "#RealStrength" to encourage men to discuss how caring has made them better fathers and men. The campaign aims to change perceptions of masculinity by showing that masculine strength includes caring for one's family. Dove hopes to move away from hyper-masculine advertising and position their men's products as ones that caring, well-rounded men use.Integrated marketing campaigns
Integrated marketing campaignsDigital Vidya
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This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers. Feeding America
Feeding AmericaYasmeen Lipprand
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The Roosevelt University IMC Capstone class launched a campaign to raise awareness and donations for Feeding America. Through research, the group found that people are more willing to donate if they feel a personal connection to the cause. The campaign, called #FedUp, aims to show people how those facing hunger feel "fed up" with their daily struggle. The campaign will use social media, direct marketing, letters, and word-of-mouth to reach two target audiences: older donors (Generous Jack/Jill) and younger potential donors (Young & Hungry). The objectives are to raise $3,000 as a group and build awareness of hunger in America. The strategy is to show how even small donations can make aLouis case study
Louis case studycoolforschool
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This document summarizes Louis Davis's print media campaign for Magnum Gold ice cream. The campaign features a poster with a half-eaten Magnum in the center and a famous celebrity implied to have "stolen" it. Audience research found that 60% of those surveyed would buy the product after seeing the ad. The ad will be distributed on buses and posters in major cities, with costs provided. Lowe and Partners is the advertising agency behind the campaign. Some legal and ethical considerations are discussed, such as following Advertising Standards Authority guidelines in the UK.Chipotle's Scarecrow Campaign 
Chipotle's Scarecrow Campaign Richard Swanson
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Marketing analysis of Chipotle's Scarecrow campaign. Analysis includes audience, brand and insight, creative analyses as well as the positioning and media strategy for the campaign Media Unit 1 Presentation
Media Unit 1 PresentationRo0kie
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The document provides an overview of Unit 1 Presentation by Caleb Browning covering several topics:
1. An agency profile of AMV BBDO, including its ownership structure and operation model. It is one of the largest agencies globally and created successful campaigns like "You're not you when you're hungry" for Snickers.
2. A print case study on WPP creating black and white newspaper advertisements for a Turkish appliance brand focusing on environmental messages using imagery of a whale.
3. Audience research on Snickers advertisements shown to different age groups, finding younger audiences responded more positively while older groups found the ads intimidating and not leaving a positive brand image.
4. An analysis of distributionAAM 323 IMC Pres
AAM 323 IMC Presantoniettar
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The document discusses Dove's integrated marketing campaign for its "Campaign for Real Beauty". It outlines various elements of the campaign including interactive marketing through websites and social media, sales promotions through competitions and samples, public relations through generating media coverage, direct marketing targeting women, and event sponsorships. The goal of the campaign is to help build self-esteem in young people and influence societal views on beauty.Integrated Marketing Campaign
Integrated Marketing CampaignEric Floresca
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The document discusses Dove's integrated marketing campaign for its "Campaign for Real Beauty". It outlines various elements of the campaign including interactive marketing through websites and social media, sales promotions through competitions and samples, public relations through generating media coverage, direct marketing targeting women, and event sponsorships. The goal of the campaign is to help build self-esteem in young people and influence societal views on beauty.Real Milk banner AD Proposal
- 1. Carmen N. Brantley-Payne Display Advertising (DPA) - Online - Section 01 Instructor: John Reneski Week 2 Assignment: Create A Banner Ad Proposal
- 2. Carmen N. Brantley-Payne Display Advertising (DPA) - Online - Section 01 Instructor: John Reneski Week 2 Assignment: Create A Banner Ad Proposal
- 3. Real Milk Banner Ad Proposal This is a proposal for a banner ad campaign for Real Milk as part of their larger umbrella campaign got milk?
- 4. Real Milk Banner Ad Proposal This is a proposal for a banner ad campaign for Real Milk as part of their larger umbrella campaign got milk?
- 5. Real Milk Banner Ad Proposal Print, radio and TV advertising, as well as public relations, promotions and other initiatives will support the umbrella campaign of got milk?.
- 6. Real Milk Banner Ad Proposal Everyone in the U.S. knows about the "got milk?" message, it has helped boost awareness of the nutritional aspects of milk. It was also the driving force that expanded the availability of milk to more consumers than ever
- 7. Real Milk Banner Ad Proposal The Real Milk banner ad campaign will 鍖t into the larger theme and campaign by reinforcing people to continue to drink milk. Letting them know that Real Milk Comes From Cows.
- 8. Banner Ad 1 The 鍖rst Banner Ad will be directed at those that drink Soy Milk.
- 9. Banner Ad 2 The second Banner Ad will be directed at those that drink Almond Milk.
- 10. Banner Ad 3 The third Banner Ad will be directed at those that drink Coconut Milk.
- 11. Banner Ad 4 The fourth Banner Ad will be directed at those that drink Hazelnut Milk.