Real Time Advertising: Google, How technology and data powers real-time advertising
0 likes964 views
How technology and data powers real-time advertising, by Tim Gentry, The Guardian. Presented at MediaSense's #realtimerev event in London, May 2014. www.media-sense.com
Real Time Advertising: Google, How technology and data powers real-time advertising
- 1. Google Confidential and ProprietaryGoogle Confidential and Proprietary ARE ADVERTISERS READY FOR THE REAL-TIME REVOLUTION? HOW REAL-TIME ADVERTISING IS CHANGING MEDIA #REALTIMEREV
- 2. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary How Technology and Data Powers Real Time Advertising Tanzil Bukhari Head of Buyer Relations EMEA, DoubleClick Ad Exchange
- 3. Google Confidential and ProprietaryGoogle Confidential and Proprietary Technology to automate processes Insights to improve results Programmatic Definition
- 4. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Programmatic is embedded in your business
- 5. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Just in Time Improves Return on Investment
- 6. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Electronic POS Improves Insights
- 7. Google Confidential and ProprietaryGoogle Confidential and Proprietary Yield Management Automates Trading Source: eMarketer, Total Media Ad Spending Worldwide by Region, April 2013
- 8. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Programmatic is embedded in your business
- 9. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Programmatic Integration
- 10. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Scenario 1 Weighted Campaigns
- 11. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Scenario 2 Offline Integration
- 12. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Scenario 3 Media Ratings
- 13. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Technology People Data Programmatic Success is the flow of three components T P D
- 14. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary CREATIVE SEARCH SOCIAL DISPLAY ANALYTICS T P D
- 15. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary CREATIVE SEARCH SOCIAL DISPLAY ANALYTICS T P D CRM 3rd Party A Solid Technology Base gives you a single view of the consumer
- 16. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Data Collection gives you actionable audience insights T P D Owned Acquired Earned
- 17. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary People Power tearing down the organisational silos Search Display Video T P D
- 18. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Technology People Data Programmatic Success is the flow of three components T P D
- 19. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Use a technology base that gives you a single view of the consumer Collect the available data and own whats yours Tear down the organisational silos
- 20. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary How Technology and Data Powers Real Time Advertising Tanzil Bukhari Head of Buyer Relations EMEA, DoubleClick Ad Exchange