Real Time Advertising Summit StickyADS.tv
The document discusses factors to consider when choosing a supply-side platform (SSP) for online advertising. An SSP allows publishers to monetize video content and gives them control over buyers like trading desks and demand-side platforms. It also allows buyers to bid on and purchase inventory. The key things to consider are control and transparency, technology, reach, and service. Control involves managing which buyers access inventory and ensuring premium pricing. Technology refers to integration capabilities and handling demand. Reach pertains to global availability and local expertise. Service encompasses analytics, reporting, and business growth support.
Convert to study guideBETA
Transform any presentation into a summarized study guide, highlighting the most important points and key insights.
Real Time Advertising Summit StickyADS.tv
- 1. SMART. AGILE. BUSINESS-DRIVEN. CHOOSING YOUR SSP Dominic BARRY Country Manager UK & Nordics, StickyADS.tv PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv
- 2. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 2 WHAT IS AN SSP?
- 3. FOR PUBLISHERS PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 3 An SSP is a technology platform that allows publishers to monetize their video content with Trading desks, DSPs, ad networks and gives them complete control and transparency over those buyers.
- 4. FOR BUYERS PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 4 An SSP is a technology platformthat allows buyers to see, bid on and buy inventory through private marketplaces and managed market places based up the buying rules of the publisher.
- 5. AN SSP IS NOT PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 5 A media company A sales house An exchange
- 6. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 6 EASY TO CHOSE ?
- 7. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 7 CONTROL TECHNOLOGY REACH & TRANSPARENCY SERVICE 4 THINGS TO KEEP IN MIND
- 8. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 8 CONTROL
- 9. Provide your advertisers with quality inventory PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 9 PUBLISHERS BUYERS Guaranteed relation between advertisers and publishers Keep control over who and how your inventory is bought Get premium price for each impression Avoid premium inventory dilution
- 10. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 10 TECHNOLOGY
- 11. Smooth integration to PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 11 Publisher Buyer the SSP platform Flexible and proprietary partner technology Server to Server technology to prevent from demand crush Sell your multi-screens inventory Offer the best user experience on your site
- 12. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 12 REACH
- 13. PUBLISHERS & BUYERS PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 13 Global Reach & Local Expertise
- 14. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 14 SERVICE
- 15. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 15 PUBLISHERS & BUYERS Analytics & Reporting Grow Your Business
- 16. SMART. AGILE. BUSINESS-DRIVEN. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv