A glimpse on how to leverage creative thinking and newsjacking on social media to develop real-time marketing. How it impacts your workflow, what to tools you must enable, and what's the mindset for succes!
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Comment se pr辿parer
D辿finir lidentit辿 sociale de la marque
D辿terminer les affinit辿s de laudience
Choisir les th辿matiques et le territoire de communication
Identifier les 束 interdits 損
Instaurer des KPI
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PRE-LAUNCH
Email blast
Social media platforms
On-the-ground publicity
Sample Facebook Post
Sample Instagram Post
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LAUNCH IDEA #1 SHOP, SNAP, SHARE
ION to post a
new challenge
on Snapchat
every
4 - 6 hours
Winner is
announced
instantaneousl
y
Selection:
10 winners to
be picked
randomly
Challenge:
To get users to
snap a picture
of their
purchases
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LAUNCH IDEA #2 SNAP & WIN
Users to snap a
shot of their
favourite store
Users to
redeem promo
code
in-store
First 100 users
to send their
snaps will
receive a promo
code
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LAUNCH IDEA #3 TREASURE HUNT
Tuesday Deals
A new initiative
by ION
Shoppers will be
directed to the
location where
the deal is
hidden at
ION to post a
hint on
Snapchat every
two hours
Finders keepers.
Shopper who
finds the deal
wins it.
Shopper can
redeem the deal
for vouchers.