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Rebecca Haverland
6425 Bridge Rd. Apt. 108 Haverlandr93@outlook.com Cell: (608)330-2295
Madison, WI 53713 linkedin.com/in/rebeccahaverland
Objective
Dedicated recent college graduate seeking a full time position in digital marketing to utilize my skills in social media
marketing, email marketing, and communication to increase brand awareness and revenue.
Education
University of Wisconsin-Whitewater Graduated May 14, 2016
Bachelor of Business Administration (BBA) Cumulative GPA: 3.139 out of 4
Major in Marketing with an emphasis in Digital Marketing Major GPA: 3.334 out of 4
Employment
Operations Document Processor, CUNA Mutual Group September 2016-Present
 Produce and send consumer lending, real estate, and deposit forms to credit unions
 Assist credit unions with questions about their forms
Marketing Coordinator, healthEcamper November 2014-Present
 Manage Facebook, Twitter, and Google+ Pages using Hootsuite and Facebook Business Manger
 Use Google Analytics to see how users are getting to the website and URL Parameters to differentiate which
campaigns are bringing users to the website
 Develop and execute paid online advertisements including Google AdWords and Facebook Ads
Public Relations Intern, Discover Mediaworks February 2016-June 2016
 Create social media posts, blog posts, eNewsletters, and news releases for Discover Wisconsin television show
Marketing Assistant, School of Graduate Studies and Continuing Education December 2014-May 2016
 Created Google AdWords campaigns, email campaigns, and analyzed data using Google Analytics
Certificates
Google Analytics Certification July 6, 2016-January 6, 2018
Google AdWords Search Certification July 14, 2016-July 6,2017
Service and Leadership
President, Creative Marketing Unlimited October 2015-May 2016
 Oversaw a team of 18 students working on 8 marketing accounts contributing $63,000 to our AMA chapter
 Projects included digital marketing, IMC marketing plans, event planning, and marketing research
 Responsibilities included project management, client communication, board member communication, and
retaining and getting new clients
Awards
Deans List June 2015, January 2016, May 2016
 Received a 3.466, 3.600, 3.503 out of 4 GPA respectively
AMA Hall of Fame May 2016
 For your dedication to the UWW AMA, we are forever grateful for your passion to our cause, we are blessed
for your friendship, we are honored
Skills
 Excellent time management skills developed from working 15-20 hours a week and working on tasks for my
student organization an average of 20 hours a week while going to school full-time
 Developed great leadership skills by being an account executive for two accounts, a mentor of about 25
students for three consecutive semesters, and earning the President role for a semester and a half
 Created ads on Google AdWords averaging 300 total clicks and 40,000 total impressions
 Manage a Facebook page contributing to an increase in likes by 600 and an average of 300 reaches for posts
 Use MailChimp and Constant Contact to send emails with an average of 20% click rate and 40% open rate
Ad

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Rebecca Haverland's Resume

  • 1. Rebecca Haverland 6425 Bridge Rd. Apt. 108 Haverlandr93@outlook.com Cell: (608)330-2295 Madison, WI 53713 linkedin.com/in/rebeccahaverland Objective Dedicated recent college graduate seeking a full time position in digital marketing to utilize my skills in social media marketing, email marketing, and communication to increase brand awareness and revenue. Education University of Wisconsin-Whitewater Graduated May 14, 2016 Bachelor of Business Administration (BBA) Cumulative GPA: 3.139 out of 4 Major in Marketing with an emphasis in Digital Marketing Major GPA: 3.334 out of 4 Employment Operations Document Processor, CUNA Mutual Group September 2016-Present Produce and send consumer lending, real estate, and deposit forms to credit unions Assist credit unions with questions about their forms Marketing Coordinator, healthEcamper November 2014-Present Manage Facebook, Twitter, and Google+ Pages using Hootsuite and Facebook Business Manger Use Google Analytics to see how users are getting to the website and URL Parameters to differentiate which campaigns are bringing users to the website Develop and execute paid online advertisements including Google AdWords and Facebook Ads Public Relations Intern, Discover Mediaworks February 2016-June 2016 Create social media posts, blog posts, eNewsletters, and news releases for Discover Wisconsin television show Marketing Assistant, School of Graduate Studies and Continuing Education December 2014-May 2016 Created Google AdWords campaigns, email campaigns, and analyzed data using Google Analytics Certificates Google Analytics Certification July 6, 2016-January 6, 2018 Google AdWords Search Certification July 14, 2016-July 6,2017 Service and Leadership President, Creative Marketing Unlimited October 2015-May 2016 Oversaw a team of 18 students working on 8 marketing accounts contributing $63,000 to our AMA chapter Projects included digital marketing, IMC marketing plans, event planning, and marketing research Responsibilities included project management, client communication, board member communication, and retaining and getting new clients Awards Deans List June 2015, January 2016, May 2016 Received a 3.466, 3.600, 3.503 out of 4 GPA respectively AMA Hall of Fame May 2016 For your dedication to the UWW AMA, we are forever grateful for your passion to our cause, we are blessed for your friendship, we are honored Skills Excellent time management skills developed from working 15-20 hours a week and working on tasks for my student organization an average of 20 hours a week while going to school full-time Developed great leadership skills by being an account executive for two accounts, a mentor of about 25 students for three consecutive semesters, and earning the President role for a semester and a half Created ads on Google AdWords averaging 300 total clicks and 40,000 total impressions Manage a Facebook page contributing to an increase in likes by 600 and an average of 300 reaches for posts Use MailChimp and Constant Contact to send emails with an average of 20% click rate and 40% open rate