Rebranding AHF - A Case Study on Branding & Social Media
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AHF Executive Director Nancy Sasaki, and Ideahaus Founder Kevin Popovic, present a case study on the rebranding of Alliance Healthcare Foundation and the use of social media to "Advance health and wellness for those in need."
Rebranding AHF - A Case Study on Branding & Social Media
- 1. REBRANDING AHF A Case Study on Branding & Social Media Nancy Sasaki Executive Director Kevin Popovic Founder, Ideahaus? AllianceHealthcareFoundation.org ? 2012 Copyright Alliance Healthcare Foundation
- 2. REBRANDING AHF Where To Begin? ? Survey the community. - The Good, the Bad & the Ugly. ? What we learned. - We were not perceived how we needed to be perceived. AllianceHealthcareFoundation.org ? 2012 Copyright Alliance Healthcare Foundation
- 3. REBRANDING AHF Where To Begin? ? Address the issues - Access to healthcare - Advancing health & wellness for those in need - New logo - Revamped website - Utilize Social Media ? Respond & Inform - Community Forum AllianceHealthcareFoundation.org ? 2012 Copyright Alliance Healthcare Foundation
- 4. REBRANDING AHF Where To Begin? ? Walk the Talk Develop the ongoing strategy; communication plan Use all options available; social media, print & electronic Continually think about creating content for social media AllianceHealthcareFoundation.org ? 2012 Copyright Alliance Healthcare Foundation
- 5. REBRANDING AHF Ideahaus? Communications Plan Ideahaus.com/Communications-Planning ? 2012 Copyright Alliance Healthcare Foundation
- 6. REBRANDING AHF Logo ? Everyone is represented ? Together we are stronger ? Advancing health and wellness for those in need.? AllianceHealthcareFoundation.org ? 2012 Copyright Alliance Healthcare Foundation
- 7. REBRANDING AHF Web Site, Blog. ? Everyone is represented ? Together we are stronger ? Demonstrate AHF is ¡°Advancing health and wellness for those in need.¡± AllianceHealthcareFoundation.org ? 2012 Copyright Alliance Healthcare Foundation
- 8. REBRANDING AHF Community Forum. ? Everyone is represented ? Together we are stronger ? Facilitate connections and communications ? Share experiences ? Best Practices /CommunityForum ? 2012 Copyright Alliance Healthcare Foundation
- 9. REBRANDING AHF Facebook Fan Page Facebook.com/AllianceHealthcareFoundation ? 2012 Copyright Alliance Healthcare Foundation
- 10. REBRANDING AHF LinkedIn Company Page LinkedIn.com/company/1101226 ? 2012 Copyright Alliance Healthcare Foundation
- 11. REBRANDING AHF YouTube Channel YouTube.com/AllianceHealthcareFoundation ? 2012 Copyright Alliance Healthcare Foundation
- 12. REBRANDING AHF Twitter Profile Twitter.com/AllianceHF ? 2012 Copyright Alliance Healthcare Foundation
- 13. REBRANDING AHF Pinterest Profile ? Everyone is represented ? Together we are stronger ? Demonstrate AHF is ¡°Advancing health and wellness for those in need.¡± Pinterest.com/AllianceHF ? 2012 Copyright Alliance Healthcare Foundation
- 14. REBRANDING AHF Is it Working? Yes. ? Social Media Metrics - The analytics prove we¡¯re reaching our target audiences - The comments we receive every day support the reporting ? Do your part. - Lead by example, contribute when you can. ? Ask for Feedback - If you ask people will tell you (sometimes more than you want to hear) ? Evaluate & Adjust - We made informed decisions going into this development - We executed a well-thought out plan - We measured our success and adjusted accordingly every month. AllianceHealthcareFoundation.org ? 2012 Copyright Alliance Healthcare Foundation
- 15. REBRANDING AHF Contact AHF 5060 Shoreham Place Suite 350 San Diego, CA 92122 Phone: 1-877-820-9410 or (858) 678-0974 Fax: (858) 202-1698 AllianceHealthcareFoundation.org ? 2012 Copyright Alliance Healthcare Foundation