Rebranding michigan
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The document outlines Michigan's rebranding efforts from 2000 to 2010, emphasizing strategies aimed at recovering from 1 million lost jobs by focusing on future industries. From 2011 onward, the strategy shifted to highlight Michigan's existing strengths, resulting in the creation of 400,000 new jobs through an expanded 'Pure Michigan' campaign. The focus transitioned from selecting industry winners to fostering broad economic growth across various sectors.
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Rebranding michigan
- 1. Rebranding Michigan 2000-2010, What We Hope to Be focus: 1 million Jobs lost as branding strategy focused on picking future winners including alternative energy, life sciences, defense jobs, Cool Cities, attracting a new Film Industry. 2011-Present, What Were Best At focus: 400,000 new Jobs created as an expanded Pure Michigan focused on building on Michigans natural and emerging strengths including manufacturing, tech jobs, taxes geared at all businesses rather than winners/losers.
Editor's Notes
- #2: 2000-2010, What We Hope to Be focus: 1 million jobs lost as branding focused Alternative Energy, Cool Cities, Attracting a new Film Industry. 2011-Present, What We are Best At focus: 400,000 Jobs created as an expanded Pure Michigan focused on building on Michigans natural and emerging strengths including manufacturing, tech jobs.