ReBranding Strategy | Fon
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Fon was born as a movement "peer-to-peer". The business idea: blanket the world with WiFi, but the company needed to scale. For that reason, the strategy was to create a more solid Brand that was able to talk directly with the B2B world. The branding project involved the design of Fons visual and verbal identities, the application of the brand in digital environments and the creation of a co-branding strategy. The result is a new brand look, championed by a balloon-shaped WiFi logo that represents Fons value proposition of getting WiFi anywhere in the world.
ReBranding Strategy | Fon
- 1. La parte de imagen con el ReBranding Strategy By: Maria Rodriguez Juez
- 2. 2006 2012 Fon was born as a movement peer-to-peer Business Idea: Blanket the world with WiFi
- 4. Inconsistent and informal Look & Feel
- 5. The Brief to create a new more solid Brand
- 6. Mandatories: Iconic + Fun + Easy But able to talk directly with Telecommunication Companies
- 7. Concepts : The sky is the limit Connectivity Everywhere
- 8. Always on, always on the move. Fon brand idea Fon s mission Fons mission is to blanket the world with WiFi, making it easy to connect regardless of location Fon values and attributes Strategic Brand Platform
- 35. Always on, always on the move!
- 36. Pictograms Style
- 39. New Brand Space
- 40. New Brand Space
- 41. New Brand Space
- 43. New Website
- 44. Thanks! By: Maria Rodriguez Juez