Brown & Co is a marketing communications company specializing in industrial properties. The document highlights Brown & Co's work marketing several large distribution facilities and industrial parks in the UK, including 184,000 sq ft and 213,519 sq ft distribution facilities. It describes the integrated marketing campaigns used including websites, brochures, virtual tours, advertising, and public relations. Statistics on campaign performance are provided such as email open and click rates, pages of advertising, and press cuttings.
3. RECENT INSTRUCTIONS
& RADIALPOINT STOKEON-TRENT UK
, , & 5110MAGNAPARK,LUTTERWORTHUK
184,000 sq ft high bay distribution facility 213,519 sq ft high distribution warehouse
Re-marketing campaign and full brand refresh Pre-let marketing campaign and building launch
& GAZELEYPORTFOLIO , UK WIDE & A1MPETERBOROUGH,UK
17 development sites, 1000 acres, 14.5 million sq ft Existing 120,975 sq ft building expandable to 169,198 sq ft
Pre-let marketing strategy and individual scheme collateral Full pre-let marketing campaign and launch
& SHERBURNDISTRIBUTION PARK,LEEDS & GRANGEPARK,NORTHAMPTON,UK
3 buildings of 190,000, 330,000 and 550,000 sq ft 320,800 sq ft BREEAM excellent build to suit opportunity
Full marketing campaign and individual brochure collateral Pre-let marketing campaign and launch
& REVOLUTION PARK,CHORLEY,UK & DDC160,DARTFORD,UK
Build to suit opportunities upto 500,000 sq ft 160,000 sq ft distribution building
Pre-let marketing campaign and launch Re-marketing campaign and brand face lift
www.brown-company.co.uk
4. RADIAL POINT
A campaign based approach
Website
PDF & print
Virtual Tour
Brochure
Letting board
Launch
Eflyer
www.brown-company.co.uk
5. GAZELEY UK Customer
Newsletter
UK Corporate Marketing Campaign
Advertising
UK Portfolio Mailer
Corporate Brochure
Press & PR
Weekly eflyers
> A 12 month Integrated Campaign
www.brown-company.co.uk
6. SHERBURN
Development Marketing Campaign Interactive
Website
Eflyer Campaign
Brochure Suite
Aerial Photography
3D Virtual Plans
Press & PR
> A 12 month on/offline Campaign
www.brown-company.co.uk
7. 5110 MAGNA
Refurbished building launch
Launch event
Virtual Site
Tour
Brochure
Media
+ Eflyer, advertising, local occupier mailing, PR
www.brown-company.co.uk
8. REVOLUTION PARK
Pre-let Marketing Campaign & Launch
Multi-media wbsite
Elevated Photography
> A 12 month Integrated Campaign
Electronic Brochure
Press & PR
+ Adverts, eflyers
Interactive Virtual Tour
www.brown-company.co.uk
9. A1M PETERBOROUGH
Pre-let Marketing Campaign & Launch
Multi-media wbsite
Dynamic ebrochure
> A 12 month Integrated Campaign
3D Modelling
Interactive Virtual Tour
Giant Outdoor Banner
+ Adverts, eflyers
www.brown-company.co.uk
13. SOME STATS
& 48% & 25% AverageEmailOpenand ClickRate s
Achieved across some 72 individual campaigns during 2012
& 96Pagesof Advertisingbooked forclientsin 2012
Targetting key features, valued at in excess of 贈250,000
& 481IndividualPressCuttings
With an Advertising Equivalent Value (AEV) of 贈475,000
& 5IndustryAwardsEntered
With clients successfully shortlisted in three categories
www.brown-company.co.uk
14. SOME STATS
& 8=thenumberof VirtualPropertyTours
Completed during 2012
& 4 HD Cameras set-uponsiteforclients
Beaming LIVE time lapse footage as it happens
& 28 NewBrochuresLaunched
So far during 2012 in print and electronic format
& 1 Major TelevisionInterview
Secured for a client on regional prime-time
www.brown-company.co.uk
15. IN QUOTE
Failing to plan is planning to fail Winston Churchill
Success is the sum of small efforts, repeated day in day out Robert Collier
Defeat is not the worst of failures, to not have tried is the true failure Miz Kaitlyn
Marketing takes a day to learn but a lifetime to master Philip Kotler
www.brown-company.co.uk
16. BROWN & CO
An Integrated Marketing Communications Company
Specialising in the big sheds sector
& Advertising
& Branding
& Campaigns
& Consultancy
& Creative
& Digital
www.brown-company.co.uk