Recipe for writing an about page that gets brides to hire you
Download as PPTX, PDF
0 likes222 views
This document provides tips for writing an effective "About" page that helps wedding planners get hired. It recommends including an intriguing headline, snappy introduction, credentials, and a call to action. The introduction should intrigue readers and make them want to learn more. Details should be expanded in a way that shows how the planner's services benefit clients. Credentials and years of experience should establish expertise. A clear call to action prompts readers to contact the planner. The document also promotes a special offer for a copywriting bootcamp.
Recipe for writing an about page that gets brides to hire you
- 1. Recipe for Writing an About Page that Gets Brides to Hire You
- 2. Q&A Hold questions until the end Leave 15-20 for the Q&A Jot down your question so you dont forget Hang in until the end for a JUICY offer you dont want to miss
- 3. About Me Kristie Lorette McCauley www.actionmarketingcopy.com Former Certified Wedding Planner Owned and operated event planning business for 4 years President, VP & Secretary on the NAWP Board for the Miami-Dade/Broward Chapter
- 4. Kristie Lorette McCauley Writing copy and content for wedding industry for over 8 years The Wedding Expert on the Love to Know Blog Here Comes the Wedding Published 1,000s of wedding articles Authored books, such as Your Second Wedding
- 5. Cut Through the Noise BE YOU (Nobody else can do it)
- 6. The Power of Storytelling You have a story to tell You have a way of telling it Use it
- 7. #1 Headline Its about you Its really about them Describe who you are and what you do with a twist The twist shows how you benefit them
- 8. #2 Snappy & Punchy Intro Elevator speech Intrigue them Get them asking for more info (so they read on)
- 9. #3 Expand with a Twist Elaborate on what you do Keep twisting it Reveal how it helps them with their wedding
- 10. #4 Bang Out Some Street Creds Talk about yourself here Accreditations Certifications Years of experience
- 11. #5 Throw in a Call to Action Theyre dying to work with you at this point Tell them what to do next Say it in one sentence, a couple of words, or a short paragraph Just tell them
- 12. #6 Official Bio For good measure Write in third person Couple of paragraphs Can be below call to action
- 13. Special Offer Write Sweet Spot Copy Bootcamp ONLY $297 (Normally $397) Last time for the rest of the year TONS of bonuses www.actionmarketingcopy.com/bc Offer ends on May 20
- 14. Q&A ASK AWAY