際際滷

際際滷Share a Scribd company logo

Recruiting via Facebook: The Work4 Business case

Pierre-Antoine Antonini
Pierre-Antoine Antonini

I have recently studied the Work4 business and made some recommandations on how they could enhance their service. In a nutshell, recruiting via Facebook appears quite challenging but there is some space left for Work4 between the famous Monster and Linkedin HR platforms.

1 of 10
Download to read offline
Recruiting via Facebook: The WORK4 Business Case Pierre-Antoine Antonini 25/03/14 Strategic Analysis and Recommandations
VARIOUS WAYS TO RECRUIT: The more you climb the job ladder, the less available positions there are, the more riskier recruitment is and the more expensive it is C-足level Middle Management White collar/Blue Collar Head-足hunter Internal & Networking Recrui>ng agencies Social Networks Job boards Internal & Networking Small ads (press and social networks) Job fairs
FACEBOOK AS A RECRUITING CHANNEL: " MIXED SIGNALS ADVANTAGES DISADVANTAGES RECRUITER ≒ Easy targeting ≒ Education ≒ Experience ≒ Pro鍖l ≒ Cultural 鍖t ≒ Widespread candidate basis ≒ Desktop ≒ Mobile ≒ Pro鍖les not always accurate ≒ FB not the place where you talk about job activity ≒ Fake pro鍖les ≒ People browsing FB not always in job mode state-of-mind ≒ Maybe not appropriate for high-end pro鍖les ≒ Friends are peer and rarely hierarchical竪 value of referrals? CANDIDATE ≒ Access to company pro鍖les ≒ Closer and connect through personal network ≒ Know more about company culture ≒ Pre-鍖lled pro鍖le ≒ Some users may not want to mix private and professional life ≒ Mixed signal sent to candidates: OK they are interested in my pro鍖le but does that mean they will look at all the LOLCats videos I posted?
WORK4 Labs product overview ≒ Capability for companies to build their recrui>ng site and promote their brand Career Page ≒ Use FB ad system to promote your brand and available posi>ons to matching candidates Ads Solu>on ≒ Browse FB users 鍖Nng with your needs Recruiter Solu>on ≒ Help candidates geNng referred by their friends on FB, Linkedin and TwiTer Referral Solu>on ≒ Adapts the career page to mobile to enable mobile users to check available posi>ons and apply Mobile Recrui>ng solu>on
Positioning: level of job/cost for recruiting High-足end job posi>on Low-足end job posi>on Expensive Cheap WORK4 LINKEDIN MONSTER Headhunters Recrui>ng Agencies Small adds JOB FAIRS Internal Networking
Business model ≒ Recrui>ng agencies ≒ Schools ≒ Career site builder on FB ≒ Target candidates ≒ Access to FB users as poten>al candidates ≒ Provide a beTer 鍖t of candidates ≒ increase ROI of recruitments ≒ Companies with low mainstream visibility ≒ Small companies ≒ FB site ≒ FB ads ≒ FB Framework ≒ FB ads ≒ Hos>ng costs ≒ Campaign fee ≒ License fee
LINKEDIN IS THE TOP PLAYER IN SOCIAL NETWORKS RECRUITING ≒ Advantages Own their social network Pro鍖le are far more detailed and done on purpose Candidates can go through referred jobs/similar searches/similar applications Trusted network for companies and applicants Can be used both for networking and job applications Cheaper than Monster ( 139.95 for a 30-day posting compared to 630) ≒ Disadvantages Not targeting low-end jobs ≒ Recruiting agencies testimonial showing a growing trend: Forget about Monster and other job boards, you should de鍖nitely buy the Premium LinkedIn account
3 RECOMMANDATIONS ≒ Following the positioning grid, the cheap service (in cash or time) for high-end jobs is not really addressed I am not sure FB is the right place, would need more time to study FB users pro鍖le ≒ For immediate action, I would recommend: Have a W4US FB app for candidates to browse jobs ≒ to incite them to 鍖ll their pro鍖le properly Have the ability for candidates to look for speci鍖c locations and salary range ≒ I understand companies dont want to reveal all these data in the 鍖rst place to get more applications but it is so annoying from an applicants perspective) Facebook was built by replicating real-life social networks (most of them were school networks) ≒ W4US should take advantage of all alumni groups on Facebook to look for candidates and advertise
2 New Features proposal ≒ Ability to search for/target candidates who have applied to similar positions at competition Companies are always interested by people working at the competition If they can access people who have applied to competition (anonymously), they know these pro鍖les are currently looking for a job and might be interesting candidates ≒ Ability to advertise in Alumni groups in FB: W4US contacts groups admins and can propose rev- share, perks or just primary info on new jobs Audience in alumni is targeted, more prone to read and trusting the content
THANK YOU! If you want to discuss the topic, please contact me at pierreantoine.antonini@gmail.com or @pierreantoine

More Related Content

Recruiting via Facebook: The Work4 Business case

  • 1. Recruiting via Facebook: The WORK4 Business Case Pierre-Antoine Antonini 25/03/14 Strategic Analysis and Recommandations
  • 2. VARIOUS WAYS TO RECRUIT: The more you climb the job ladder, the less available positions there are, the more riskier recruitment is and the more expensive it is C-足level Middle Management White collar/Blue Collar Head-足hunter Internal & Networking Recrui>ng agencies Social Networks Job boards Internal & Networking Small ads (press and social networks) Job fairs
  • 3. FACEBOOK AS A RECRUITING CHANNEL: " MIXED SIGNALS ADVANTAGES DISADVANTAGES RECRUITER ≒ Easy targeting ≒ Education ≒ Experience ≒ Pro鍖l ≒ Cultural 鍖t ≒ Widespread candidate basis ≒ Desktop ≒ Mobile ≒ Pro鍖les not always accurate ≒ FB not the place where you talk about job activity ≒ Fake pro鍖les ≒ People browsing FB not always in job mode state-of-mind ≒ Maybe not appropriate for high-end pro鍖les ≒ Friends are peer and rarely hierarchical竪 value of referrals? CANDIDATE ≒ Access to company pro鍖les ≒ Closer and connect through personal network ≒ Know more about company culture ≒ Pre-鍖lled pro鍖le ≒ Some users may not want to mix private and professional life ≒ Mixed signal sent to candidates: OK they are interested in my pro鍖le but does that mean they will look at all the LOLCats videos I posted?
  • 4. WORK4 Labs product overview ≒ Capability for companies to build their recrui>ng site and promote their brand Career Page ≒ Use FB ad system to promote your brand and available posi>ons to matching candidates Ads Solu>on ≒ Browse FB users 鍖Nng with your needs Recruiter Solu>on ≒ Help candidates geNng referred by their friends on FB, Linkedin and TwiTer Referral Solu>on ≒ Adapts the career page to mobile to enable mobile users to check available posi>ons and apply Mobile Recrui>ng solu>on
  • 5. Positioning: level of job/cost for recruiting High-足end job posi>on Low-足end job posi>on Expensive Cheap WORK4 LINKEDIN MONSTER Headhunters Recrui>ng Agencies Small adds JOB FAIRS Internal Networking
  • 6. Business model ≒ Recrui>ng agencies ≒ Schools ≒ Career site builder on FB ≒ Target candidates ≒ Access to FB users as poten>al candidates ≒ Provide a beTer 鍖t of candidates ≒ increase ROI of recruitments ≒ Companies with low mainstream visibility ≒ Small companies ≒ FB site ≒ FB ads ≒ FB Framework ≒ FB ads ≒ Hos>ng costs ≒ Campaign fee ≒ License fee
  • 7. LINKEDIN IS THE TOP PLAYER IN SOCIAL NETWORKS RECRUITING ≒ Advantages Own their social network Pro鍖le are far more detailed and done on purpose Candidates can go through referred jobs/similar searches/similar applications Trusted network for companies and applicants Can be used both for networking and job applications Cheaper than Monster ( 139.95 for a 30-day posting compared to 630) ≒ Disadvantages Not targeting low-end jobs ≒ Recruiting agencies testimonial showing a growing trend: Forget about Monster and other job boards, you should de鍖nitely buy the Premium LinkedIn account
  • 8. 3 RECOMMANDATIONS ≒ Following the positioning grid, the cheap service (in cash or time) for high-end jobs is not really addressed I am not sure FB is the right place, would need more time to study FB users pro鍖le ≒ For immediate action, I would recommend: Have a W4US FB app for candidates to browse jobs ≒ to incite them to 鍖ll their pro鍖le properly Have the ability for candidates to look for speci鍖c locations and salary range ≒ I understand companies dont want to reveal all these data in the 鍖rst place to get more applications but it is so annoying from an applicants perspective) Facebook was built by replicating real-life social networks (most of them were school networks) ≒ W4US should take advantage of all alumni groups on Facebook to look for candidates and advertise
  • 9. 2 New Features proposal ≒ Ability to search for/target candidates who have applied to similar positions at competition Companies are always interested by people working at the competition If they can access people who have applied to competition (anonymously), they know these pro鍖les are currently looking for a job and might be interesting candidates ≒ Ability to advertise in Alumni groups in FB: W4US contacts groups admins and can propose rev- share, perks or just primary info on new jobs Audience in alumni is targeted, more prone to read and trusting the content
  • 10. THANK YOU! If you want to discuss the topic, please contact me at pierreantoine.antonini@gmail.com or @pierreantoine