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Red ffm cha shikka (final)

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The document proposes a radio program called "RED FM CHA SHIKKA" to celebrate the pride of cities by having listeners nominate and vote for their favorite local things in categories like food, fashion, and hangouts. Over 5 weeks, it will highlight the top nominations and winners in categories like vada pav, biryani, bhel, chai, and others. It will include promotions, listener engagement, visits to winners, and a finale event across multiple cities to connect with the masses.

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RED FM CHA SHIKKA
Concept Note As a Bindass Radio Station we have proved our wits by Challenging authorities to come up close and personal with Reality with activity like Red Mike and Red Arrest Now its time to make people proud about their city!! Its Time to Celebrate the Pride of the city and giving its due Appreciations to people have given a reason to cheer, talk and Stay back in the city !! Everyone feels proud about his/her City how big or small it may be its has Attitude !! And RED FM KA SIKKA stands for that Attitude of those people who chased big dreams in small things and became citys Pride !! RED FM CHA SHIKKA
RED FM CHA SHIKKA Aim Touch base listeners in different areas. Its a simple cume building exercise People to nominate their favorite to make it city ka favorite!! On-ground initiative supported by Fun-filled spikes On-Air.
RED FM CHA SIKKA Concept Note Real Stories - Real People (Example) Nagpur ka best Pani Puri Wala Bajaj Nagar, Dharampeth, Civil lines!! Nagpur ka Best Samose Wala Preeti Corner, Samose wala, Haldiraams!! Nagpur ka Best Youth Hangout CCD, Reds, Dominoz!! Nagpur ka Best Pohewala LIC pohewala, Press-complex, !! Nagpur ki best Fashion Shop Brand Rebublic, Globus, Westside!! Nagpur ki best society - Karodpati Galli, Shivaji Nagar, !! Nagpur ka Best Petrol Pump Dharampeth, Ramdaspeth, RBI square. We have taken Nagpur as an Example and the categories mentioned here are Tentative. The categories will cover the TOP 3 best things of the city and ask people to Nominate the NO.1. These are just a few the list is endless
RED FM KA SIKKA Aim and Mechanics We will have CATEGORY FOOD In which we will have FOUR ELEMENTS VADA PAV BEST CHAI BEST Bhel BEST BIRYANI Through SMS people will tell name of their favorite Bhel wala The Jocks will visit the shop will do the OBs, Take testimonials The next day will have TOP 3 BHEL which were nominated, now people have to nominate one BHEL-wala out the three.. The TOP three BHEL -wala will try to voo the listeners so they can get the highest votes
RED FM CHA SHIKKA Teasers Date 13 th - Feb Teasers 2 per hour 18x2x3 = 108 times Promo Date 15 th Feb Promos 1 per hour 18x1x5 = 90 times RJ links/Mentions Date 15 th Feb RJ Links / Mentions 2 per show 5x2x5 = 50 mentions Call in : 2 links Prom and take callers 3 links in the evening reveal and winners name Obs Subject to content need ACTIVITY PERIOD AND EXPOSURES
Inwo RED FM CHA SHIKKA Phase 1 Teasers to Build something is coming Phase 2 Activity Build-up Promos Phase 3 Categories Promo 3 Days - Testimonial Promos 2 days - OBs and RJ mentions 2 days - Winner Byte Promo 1 days Phase 4 On-Ground Event where we will Gratify people. - On-Ground Activity Promo 5 days before the activity - Rotation 1 per Hour - Mentions and Cross 2wice per show ACTIVITY PERIOD AND EXPOSURES 37 days
Inwo Flow of the activity: Every week one element will get covered in the following format ON Air: 1 st week Pav Bhaji . Monday : Teaser Tuesday: Voting Wednesday: Finalizing the list Thursday: Nominations Friday: Testimonial of three winners Saturday: Winner will be announced In same way 2 nd week , 3 rd week ,4 th week and 5 th week we will cover the remaining category Biryani , Bhel ,Chai ,vada pau On Ground: We will have finale event, where we will call all the Winners and GRATIFY them. Press Coverage will be there * R J presence
Benefits To client 1. Maximum City Coverage - : We will be conducting this activity in Cities Maharashtra - Nasik Aurangabad, Nagpur Pune , MP - Indore ,Bhopal Gujarat Rajkot ,Vododara , Ahemdabad Jaipur and Lucknow 2. Connection to Masses 3. Maximum On air Coverage RED FM CHA SHIKKA frequency duration days total secondage RJ Links 12 45 24 12960 Promos 16 40 24 15360 OBLinks 3 45 24 3240 Total Seconds 31560
Deliverables for Clients On air Presence : Heavy promotion on air Hoarding Posters On ground presence on finale day Stage mention Press Coverage on the finale day * RED FM CHA SHIKKA Deliverables for Clients On air Presence : Heavy promotion on air- Total Seconds 31560 Seconds Hoarding Posters On ground presence on finale day Stage mention Press Coverage on the finale day * Print ad logo (tentative )
RED FM CHA SHIKKA Sirjee!! Idea hain!! Iske Paise langengey

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Red ffm cha shikka (final)

  • 1. RED FM CHA SHIKKA
  • 2. Concept Note As a Bindass Radio Station we have proved our wits by Challenging authorities to come up close and personal with Reality with activity like Red Mike and Red Arrest Now its time to make people proud about their city!! Its Time to Celebrate the Pride of the city and giving its due Appreciations to people have given a reason to cheer, talk and Stay back in the city !! Everyone feels proud about his/her City how big or small it may be its has Attitude !! And RED FM KA SIKKA stands for that Attitude of those people who chased big dreams in small things and became citys Pride !! RED FM CHA SHIKKA
  • 3. RED FM CHA SHIKKA Aim Touch base listeners in different areas. Its a simple cume building exercise People to nominate their favorite to make it city ka favorite!! On-ground initiative supported by Fun-filled spikes On-Air.
  • 4. RED FM CHA SIKKA Concept Note Real Stories - Real People (Example) Nagpur ka best Pani Puri Wala Bajaj Nagar, Dharampeth, Civil lines!! Nagpur ka Best Samose Wala Preeti Corner, Samose wala, Haldiraams!! Nagpur ka Best Youth Hangout CCD, Reds, Dominoz!! Nagpur ka Best Pohewala LIC pohewala, Press-complex, !! Nagpur ki best Fashion Shop Brand Rebublic, Globus, Westside!! Nagpur ki best society - Karodpati Galli, Shivaji Nagar, !! Nagpur ka Best Petrol Pump Dharampeth, Ramdaspeth, RBI square. We have taken Nagpur as an Example and the categories mentioned here are Tentative. The categories will cover the TOP 3 best things of the city and ask people to Nominate the NO.1. These are just a few the list is endless
  • 5. RED FM KA SIKKA Aim and Mechanics We will have CATEGORY FOOD In which we will have FOUR ELEMENTS VADA PAV BEST CHAI BEST Bhel BEST BIRYANI Through SMS people will tell name of their favorite Bhel wala The Jocks will visit the shop will do the OBs, Take testimonials The next day will have TOP 3 BHEL which were nominated, now people have to nominate one BHEL-wala out the three.. The TOP three BHEL -wala will try to voo the listeners so they can get the highest votes
  • 6. RED FM CHA SHIKKA Teasers Date 13 th - Feb Teasers 2 per hour 18x2x3 = 108 times Promo Date 15 th Feb Promos 1 per hour 18x1x5 = 90 times RJ links/Mentions Date 15 th Feb RJ Links / Mentions 2 per show 5x2x5 = 50 mentions Call in : 2 links Prom and take callers 3 links in the evening reveal and winners name Obs Subject to content need ACTIVITY PERIOD AND EXPOSURES
  • 7. Inwo RED FM CHA SHIKKA Phase 1 Teasers to Build something is coming Phase 2 Activity Build-up Promos Phase 3 Categories Promo 3 Days - Testimonial Promos 2 days - OBs and RJ mentions 2 days - Winner Byte Promo 1 days Phase 4 On-Ground Event where we will Gratify people. - On-Ground Activity Promo 5 days before the activity - Rotation 1 per Hour - Mentions and Cross 2wice per show ACTIVITY PERIOD AND EXPOSURES 37 days
  • 8. Inwo Flow of the activity: Every week one element will get covered in the following format ON Air: 1 st week Pav Bhaji . Monday : Teaser Tuesday: Voting Wednesday: Finalizing the list Thursday: Nominations Friday: Testimonial of three winners Saturday: Winner will be announced In same way 2 nd week , 3 rd week ,4 th week and 5 th week we will cover the remaining category Biryani , Bhel ,Chai ,vada pau On Ground: We will have finale event, where we will call all the Winners and GRATIFY them. Press Coverage will be there * R J presence
  • 9. Benefits To client 1. Maximum City Coverage - : We will be conducting this activity in Cities Maharashtra - Nasik Aurangabad, Nagpur Pune , MP - Indore ,Bhopal Gujarat Rajkot ,Vododara , Ahemdabad Jaipur and Lucknow 2. Connection to Masses 3. Maximum On air Coverage RED FM CHA SHIKKA frequency duration days total secondage RJ Links 12 45 24 12960 Promos 16 40 24 15360 OBLinks 3 45 24 3240 Total Seconds 31560
  • 10. Deliverables for Clients On air Presence : Heavy promotion on air Hoarding Posters On ground presence on finale day Stage mention Press Coverage on the finale day * RED FM CHA SHIKKA Deliverables for Clients On air Presence : Heavy promotion on air- Total Seconds 31560 Seconds Hoarding Posters On ground presence on finale day Stage mention Press Coverage on the finale day * Print ad logo (tentative )
  • 11. RED FM CHA SHIKKA Sirjee!! Idea hain!! Iske Paise langengey