The document discusses Sufi Khan Sulaiman, director of eCommerce and Digital Services at Lorex Technology, and analyzes whether it is time for small businesses to re-platform their eCommerce solutions. It provides questions for small businesses to consider about keeping up with best practices, control, mobile and social compatibility, and customer experience. It then discusses understanding customer needs, various customer touchpoints, and choosing the right eCommerce solution based on factors like functionality, cost, and segmentation capabilities. Finally, it presents a case study of Lorex Technology's experience re-launching its own eCommerce platform, highlighting increased productivity, centralized communications, enhanced online support, and metrics like traffic, customer activation, and
Social Media Marketing Strategies for Non Profit, Social Development Programs...RUBEN LICERA
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The document discusses social media marketing strategies for social development programs and projects, showcasing case studies like Starbucks' engagement with Ethiopia and the 'Dollars for Darfur' campaign which raised significant funds for humanitarian efforts. It emphasizes the importance of clear messaging, ease of engagement, and integration across multiple social media platforms. Overall, the document aims to highlight the role of social media in facilitating participation and achieving social good.
This document presents a case study on Camelia Shanahan, a PhD student conducting research related to Mathletes in Ireland. It includes statistics on student participation by year, gender breakdown among participants, and analysis of performance trends in relation to Kahoot Academy users. The findings highlight the need for external assessments and showcase significant engagement in math competitions among Irish students.
This document proposes a digital strategy and marketing plan for MSU Athletics Department from January to June 2014, targeting different audiences through various social media platforms like blogs. It outlines ways to do internet marketing and provides a proposed budget for the initial 6 month period. The goal is to help people become "Sparty Strong" by sharing their stories of how they connected with MSU Athletics.
David Clarke, CITSO at Digital Arena - Security Benchmarking, best practise a...Global Business Events
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This document discusses security benchmarking, best practices, and strategy development. It outlines the experience and qualifications of David Clarke in managing large financial trading networks, global security services, and maintaining regulatory compliance. Clarke discusses security measurement, compliance, incident response planning, and the four main threats of internal actors, external hackers, regulatory issues, and inadvertent human error. An appendix provides information on standards like ISO 20000 and the phases of incident response.
University of Redlands: Marketing Case StudyGailGuge
?
The University of Redlands was facing declining enrollments across its academic programs due to regional economic factors and increased competition. Marketing was brought in to develop an integrated marketing strategy to reverse these trends and grow enrollments. The strategy included brand research and development of a unified brand message, an integrated marketing campaign across various media channels, and new interactive strategies. Results showed stabilized and increasing enrollments across programs, with the number of leads, inquiries, and applications all up significantly. The strategy appeared to be successfully reversing enrollment declines and regaining lost market share.
Jade Magnet Case Studies - Education VerticalJadeMagnet
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Jade Magnet is an online marketplace that brings together over 15,000 creative professionals and technologists to provide design solutions, marketing strategies, and technology development for businesses. It offers services such as collaborative design work, online marketing, branding, and website development. The document describes how Jade Magnet crowdsources work and provides case studies of design and development projects it completed for education and business clients, highlighting the benefits of its platform over traditional methods such as reduced costs and timelines.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
?
This document discusses content marketing, outlining its definition as a strategy to create valuable and relevant content that attracts a target audience. It highlights the Meclabs Institute's research approach to understand customer engagement and provides examples of how various companies successfully implement content marketing. The document also addresses common barriers to content marketing and emphasizes the importance of storytelling and delivering valuable content to foster customer trust and drive conversions.
Using TED Ed, Sophia, and Khan Academy to Flip Your ClassroomTex Holden
?
The document outlines strategies for flipping the classroom using resources like TED-Ed, Khan Academy, and Sophia, emphasizing the benefits of reducing lecture time and enhancing student engagement. It provides an overview of each platform, detailing features such as video creation, lesson customization, and student performance tracking. The key takeaway is to start utilizing these digital tools to improve teaching effectiveness and cater to diverse learning styles.
El documento muestra las pulsaciones por minuto y las repeticiones durante un entrenamiento de farlek, que consiste en variar la intensidad corriendo a diferentes velocidades durante 10 diagonales seguidas de 2 minutos de recuperación.
- The document discusses Erica May's analysis of Best Buy's digital strategy and resources through interviews with customers.
- It identifies opportunities to better integrate Best Buy's online and social media presences to improve the customer experience across platforms and drive more engagement.
- Recommendations include better integrating video content, improving the mobile experience, leveraging social networks more effectively, and increasing awareness of digital resources.
The document provides an overview of the redesigned SAT, which is now more focused on skills relevant for college and career readiness. Key changes include an emphasis on real-world problem solving, evidence-based reading and writing, and a new optional essay reflecting college-level assignments. Student feedback from the first administration indicates a preference for the new format, with many students finding it more straightforward and relevant to their studies.
The document reports an increase in Facebook visitors over the last 12 months. It also highlights a growth in the Indian online video audience during the same period, according to Comscore Media Matrix in March 2013.
The presentation discusses the impact of digital media on education, particularly in engaging students who are often distracted by technology. It highlights the importance of adapting to the digital landscape, using platforms like social media and blogs to enhance communication and learning experiences. The document emphasizes preparing students for a technology-driven society and reflects on the effectiveness of various online engagement strategies.
YouTube, founded by former PayPal employees in 2005, started as a platform for sharing various types of user-generated videos and quickly gained popularity, experiencing exponential growth in viewership. By 2011, it secured billions of views daily and became essential for both small and large businesses to engage customers through online video. YouTube's success is characterized by its wide reach, user engagement, and diverse content offerings, positioning it as the third most visited site globally.
Social Media Case Study: The Role of Digital Marketing in Phenomenal Success ...Social Samosa
?
The document discusses the significant role of digital marketing and social media in the success of the film 'Chennai Express.' It highlights the use of analytics, targeted campaigns, and the integration of various platforms to engage a global audience effectively. The campaign resulted in unprecedented social media buzz, contributing to the film becoming the highest grossing Bollywood movie of all time.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
?
The document discusses strategies for effective event marketing in a multi-screen world, emphasizing the importance of second screen usage among consumers. It identifies different types of second screen behaviors—such as real-time researching and ongoing grazing—and suggests methods for enhancing engagement, like using mobile apps for real-time interaction. To mitigate distractions, it encourages creating immersive experiences and requiring audience interaction through their devices.
Khan Academy offers free, world-class education accessible to anyone, with over 10 million monthly users and extensive use in educational settings globally. Its learning approach focuses on mastery-based education, personalized to individual learner needs, backed by positive outcomes in student achievement and confidence. The platform is utilized by diverse learners, teachers, and out-of-school programs across multiple countries.
Lexus Imparting Value To Luxury And Luxury To Valueboka manush
?
The document summarizes a case study about Lexus, a luxury car brand. It discusses how Lexus was introduced in 1989 to target an affluent market for high-performance cars. While Lexus included features of Mercedes, Toyota also focused on performance and stability. As Lexus grew successful, increasing prices did not work well, so new advertising campaigns aimed for an emotional response. The document outlines management decision problems for Lexus regarding price increases, advertising approaches, targeting younger consumers, and customer loyalty. It develops marketing research problems and hypotheses to address these decisions.
This document discusses using Khan Academy to flip the classroom and engage students more in their learning. It explains that Khan Academy provides educational videos and exercises on a wide range of subjects that teachers can assign for students to learn independently outside of class. This allows class time to be used for more applied, project-based learning activities rather than direct instruction. The document also provides examples of how one high school teacher sets goals and tracks student progress using Khan Academy to learn math, science and other subjects.
Digital Marketing Strategy for Education Courses IndiaSaurabh Gupta
?
Phonethics specializes in digital marketing for the education sector, focusing on lead generation and branding strategies that leverage hyper geo-targeting and alumni testimonials. The agency has successfully created tailored digital solutions, such as the 'jetking partner integrated website system', which enhances franchisee trust and maintains brand consistency. With a focus on minimalism and user experience, Phonethics achieved a conversion rate of over 7.1% for its campaigns, demonstrating the effectiveness of their marketing approach.
This document discusses a case study of how OLX, a classified advertising website, integrated anniversary emails with social media to engage customers. The email included an animated celebration graphic, encouraged social sharing, and offered upsells. As a result, 15% of inactive subscribers re-engaged with OLX by buying or selling, and 32% of subscribers shared the anniversary post on Facebook, vastly extending its reach. Integrating memorable anniversary messaging with social platforms helped OLX improve customer retention and drive business results.
Blue Ocean Strategy - Making Competition Irrelevant - Part 1Regalix
?
The Blue Ocean Strategy, developed by Renee Mauborgne and Chan Kim, focuses on creating uncontested market spaces to make competition irrelevant, based on extensive research of various industries. It emphasizes value innovation, allowing companies to tap into new markets and create demand while minimizing costs, as opposed to competing in crowded markets. The strategy includes tools and frameworks, like the strategy canvas and four actions framework, to help organizations shift from competition-centric approaches to innovation-driven ones.
The document outlines a content strategy for branding through online video, emphasizing the importance of creating 'hero', 'hygiene', and 'hub' content to engage audiences on platforms like YouTube. It highlights the need for emotional storytelling and compelling communication to connect with viewers, while also catering to their search needs for information and instructions. The framework encourages brands to align their content creation with marketing plans to effectively reach and inspire their target audiences.
David Clarke, CITSO at Digital Arena - Security Benchmarking, best practise a...Global Business Events
?
This document discusses security benchmarking, best practices, and strategy development. It outlines the experience and qualifications of David Clarke in managing large financial trading networks, global security services, and maintaining regulatory compliance. Clarke discusses security measurement, compliance, incident response planning, and the four main threats of internal actors, external hackers, regulatory issues, and inadvertent human error. An appendix provides information on standards like ISO 20000 and the phases of incident response.
University of Redlands: Marketing Case StudyGailGuge
?
The University of Redlands was facing declining enrollments across its academic programs due to regional economic factors and increased competition. Marketing was brought in to develop an integrated marketing strategy to reverse these trends and grow enrollments. The strategy included brand research and development of a unified brand message, an integrated marketing campaign across various media channels, and new interactive strategies. Results showed stabilized and increasing enrollments across programs, with the number of leads, inquiries, and applications all up significantly. The strategy appeared to be successfully reversing enrollment declines and regaining lost market share.
Jade Magnet Case Studies - Education VerticalJadeMagnet
?
Jade Magnet is an online marketplace that brings together over 15,000 creative professionals and technologists to provide design solutions, marketing strategies, and technology development for businesses. It offers services such as collaborative design work, online marketing, branding, and website development. The document describes how Jade Magnet crowdsources work and provides case studies of design and development projects it completed for education and business clients, highlighting the benefits of its platform over traditional methods such as reduced costs and timelines.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
?
This document discusses content marketing, outlining its definition as a strategy to create valuable and relevant content that attracts a target audience. It highlights the Meclabs Institute's research approach to understand customer engagement and provides examples of how various companies successfully implement content marketing. The document also addresses common barriers to content marketing and emphasizes the importance of storytelling and delivering valuable content to foster customer trust and drive conversions.
Using TED Ed, Sophia, and Khan Academy to Flip Your ClassroomTex Holden
?
The document outlines strategies for flipping the classroom using resources like TED-Ed, Khan Academy, and Sophia, emphasizing the benefits of reducing lecture time and enhancing student engagement. It provides an overview of each platform, detailing features such as video creation, lesson customization, and student performance tracking. The key takeaway is to start utilizing these digital tools to improve teaching effectiveness and cater to diverse learning styles.
El documento muestra las pulsaciones por minuto y las repeticiones durante un entrenamiento de farlek, que consiste en variar la intensidad corriendo a diferentes velocidades durante 10 diagonales seguidas de 2 minutos de recuperación.
- The document discusses Erica May's analysis of Best Buy's digital strategy and resources through interviews with customers.
- It identifies opportunities to better integrate Best Buy's online and social media presences to improve the customer experience across platforms and drive more engagement.
- Recommendations include better integrating video content, improving the mobile experience, leveraging social networks more effectively, and increasing awareness of digital resources.
The document provides an overview of the redesigned SAT, which is now more focused on skills relevant for college and career readiness. Key changes include an emphasis on real-world problem solving, evidence-based reading and writing, and a new optional essay reflecting college-level assignments. Student feedback from the first administration indicates a preference for the new format, with many students finding it more straightforward and relevant to their studies.
The document reports an increase in Facebook visitors over the last 12 months. It also highlights a growth in the Indian online video audience during the same period, according to Comscore Media Matrix in March 2013.
The presentation discusses the impact of digital media on education, particularly in engaging students who are often distracted by technology. It highlights the importance of adapting to the digital landscape, using platforms like social media and blogs to enhance communication and learning experiences. The document emphasizes preparing students for a technology-driven society and reflects on the effectiveness of various online engagement strategies.
YouTube, founded by former PayPal employees in 2005, started as a platform for sharing various types of user-generated videos and quickly gained popularity, experiencing exponential growth in viewership. By 2011, it secured billions of views daily and became essential for both small and large businesses to engage customers through online video. YouTube's success is characterized by its wide reach, user engagement, and diverse content offerings, positioning it as the third most visited site globally.
Social Media Case Study: The Role of Digital Marketing in Phenomenal Success ...Social Samosa
?
The document discusses the significant role of digital marketing and social media in the success of the film 'Chennai Express.' It highlights the use of analytics, targeted campaigns, and the integration of various platforms to engage a global audience effectively. The campaign resulted in unprecedented social media buzz, contributing to the film becoming the highest grossing Bollywood movie of all time.
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
?
The document discusses strategies for effective event marketing in a multi-screen world, emphasizing the importance of second screen usage among consumers. It identifies different types of second screen behaviors—such as real-time researching and ongoing grazing—and suggests methods for enhancing engagement, like using mobile apps for real-time interaction. To mitigate distractions, it encourages creating immersive experiences and requiring audience interaction through their devices.
Khan Academy offers free, world-class education accessible to anyone, with over 10 million monthly users and extensive use in educational settings globally. Its learning approach focuses on mastery-based education, personalized to individual learner needs, backed by positive outcomes in student achievement and confidence. The platform is utilized by diverse learners, teachers, and out-of-school programs across multiple countries.
Lexus Imparting Value To Luxury And Luxury To Valueboka manush
?
The document summarizes a case study about Lexus, a luxury car brand. It discusses how Lexus was introduced in 1989 to target an affluent market for high-performance cars. While Lexus included features of Mercedes, Toyota also focused on performance and stability. As Lexus grew successful, increasing prices did not work well, so new advertising campaigns aimed for an emotional response. The document outlines management decision problems for Lexus regarding price increases, advertising approaches, targeting younger consumers, and customer loyalty. It develops marketing research problems and hypotheses to address these decisions.
This document discusses using Khan Academy to flip the classroom and engage students more in their learning. It explains that Khan Academy provides educational videos and exercises on a wide range of subjects that teachers can assign for students to learn independently outside of class. This allows class time to be used for more applied, project-based learning activities rather than direct instruction. The document also provides examples of how one high school teacher sets goals and tracks student progress using Khan Academy to learn math, science and other subjects.
Digital Marketing Strategy for Education Courses IndiaSaurabh Gupta
?
Phonethics specializes in digital marketing for the education sector, focusing on lead generation and branding strategies that leverage hyper geo-targeting and alumni testimonials. The agency has successfully created tailored digital solutions, such as the 'jetking partner integrated website system', which enhances franchisee trust and maintains brand consistency. With a focus on minimalism and user experience, Phonethics achieved a conversion rate of over 7.1% for its campaigns, demonstrating the effectiveness of their marketing approach.
This document discusses a case study of how OLX, a classified advertising website, integrated anniversary emails with social media to engage customers. The email included an animated celebration graphic, encouraged social sharing, and offered upsells. As a result, 15% of inactive subscribers re-engaged with OLX by buying or selling, and 32% of subscribers shared the anniversary post on Facebook, vastly extending its reach. Integrating memorable anniversary messaging with social platforms helped OLX improve customer retention and drive business results.
Blue Ocean Strategy - Making Competition Irrelevant - Part 1Regalix
?
The Blue Ocean Strategy, developed by Renee Mauborgne and Chan Kim, focuses on creating uncontested market spaces to make competition irrelevant, based on extensive research of various industries. It emphasizes value innovation, allowing companies to tap into new markets and create demand while minimizing costs, as opposed to competing in crowded markets. The strategy includes tools and frameworks, like the strategy canvas and four actions framework, to help organizations shift from competition-centric approaches to innovation-driven ones.
The document outlines a content strategy for branding through online video, emphasizing the importance of creating 'hero', 'hygiene', and 'hub' content to engage audiences on platforms like YouTube. It highlights the need for emotional storytelling and compelling communication to connect with viewers, while also catering to their search needs for information and instructions. The framework encourages brands to align their content creation with marketing plans to effectively reach and inspire their target audiences.