Reinveting Pubications For Tablets
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This document provides guidance on creating branded digital content experiences and publications. It discusses determining the right approach, defining the optimal technology, assembling an effective team, optimizing the product, and recognizing common challenges. The goal is to monetize content, build relationships, extend brands, and create new revenue streams through digital-first branded experiences.
Reinveting Pubications For Tablets
- 2. Book Newspaper Publication = Magazine Brochure Catalog
- 3. Book Song Newspaper Movie Publication = Magazine Brochure = Store Game Catalog
- 4. NOT PAPER PAPER Book Song Newspaper Movie Publication = Magazine Brochure = Store Game Catalog
- 6. APPS Book Song Newspaper Movie Publication = Magazine Brochure = Store Game Catalog
- 7. Publication= branded content experience
- 8. No longer do we simply publish content.
- 9. We create experiences that create revenue.
- 10. How do we create revenue? + Monetize digital content Create new advertising opportunities Build (and rebuild) relationships Assert market position Extend brand
- 11. Step 1: Determine your approach
- 12. Determine your approach + Resell existing content.
- 13. Determine your approach + Reassemble existing content.
- 14. Determine your approach + Mix old and new content.
- 15. Determine your approach + Create something entirely new.
- 16. Determine your approach + Consider a mix of content models . . .
- 17. Determine your approach + . . . and a mix of business models.
- 18. Business models + A la carte or full course Sell your content by topic, timeframe or issue Standalone or serial One-time app or subscription-based product? App revenue or sponsorship revenue The right advertising partner can guarantee profitability Premium or accessible pricepoint Keep in mind, $4.99 is the new $99.99 Free samples, anyone? Get them hooked, and then get them to pay
- 19. Step 2: Define your technology
- 20. Define your technology + 10-inch tablet or 7-inch tablet Will your content even make sense on a tiny screen? iPad-only 200 million iTunes account holders. Isnt that enough? Apple, Android, WebOS, BlackBerry You can have it all. But at what price? Vertical or horizontal or both Twice the work. Twice the payoff? iPad and iPhone? 100 million iPhone users offer a path toward crossmarketing
- 22. Define your technology +
- 23. Step 3: Assemble your team
- 24. Assemble your team + Design Technology Editorial Advertising
- 25. Assemble your team + Design Technology management management Design Design Technology Integration Production User support HTML coding Content Revenue creators creators specifically Editorial Advertising specifically focused on focused on tablet tablet opportunities opportunities
- 26. Assemble your team + One team with common goals Design Technology Editorial Advertising
- 27. Step 4: Optimize your product
- 28. Optimize your product + Old world Read. Look.
- 29. Optimize your product + New world Read. Look. Watch. Listen. Search. Organize. Connect. Play. Buy.
- 30. Optimize your product + New world Audio. Video. Hotspots. 際際滷shows. Web elements. Scrollable type and images. Enhanced navigation. HTML
- 31. App publisher +
- 32. App publisher +
- 33. App publisher +
- 34. App publisher +
- 35. App publisher +
- 36. App publisher +
- 37. Optimize your product + Both worlds Content. Design.
- 38. Step 5: Recognize your challenges
- 39. Recognize your challenges + Technology New tablets, new software, new formats Discoverability How do you let people know about your 1-in-65,000 app? Pricing Impulse buys require low price, but high payoff in social marketing Inexperience Everyones a startup, regardless of how much experience Competition A level playing field, for better or worse
- 40. Summary
- 41. Define your brand. Know what it represents. Know your audience. Then create great branded products to satisfy their wants and needs.
- 42. WEBSITE joezeffdesign.com BLOG joezeffdesign.com/blog TWITTER @joezeffdesign