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www.pwc.co.uk 
Rediscovering growth - after 
the crisis 
Dr Andrew Sentance 
Senior Economic Adviser, PwC 
Capital Markets Top Seminar 
Aalto University, Helsinki, 25th September 2014
Growth trends in the “New Normal” 
average % per annum GDP growth in major Western economies 
4 
3,5 
3 
2,5 
2 
1,5 
1 
0,5 
0 
Source: OECD *GDP-weighted 
PwC 
ݺߣ 2 
-0,5 
1989-99 2000-07 2010-14 
The new normal
Sluggish productivity across the West 
GDP per person employed in major Western economies, 2006=100 
120 
115 
110 
105 
100 
95 
Canada Finland France 
Germany Italy Netherlands 
Spain UK US 
Source: IMF World Economic Outlook, April 2014 
PwC 
90 
2006 2007 2008 2009 2010 2011 2012 2013 2014 
ݺߣ 3 
The new normal
Pre-2007 growth drivers have been undermined 
PwC 
Sustained 
growth 
Easy money 
Cheap 
imports 
Confidence 
in policy 
regime 
ݺߣ 4 
The new normal
What is the “new normal”? 
• 2007/8 marked the end of a long and sustained 
expansion in UK and other Western economies 
• Conditions which supported this period of growth are 
not set to return quickly 
• Prolonged structural readjustment underway in 
response to financial crisis and East-West rebalancing 
• Significant parallels with disappointing growth and 
volatility of the 1970s and early 1980s 
The new normal 
PwC 
ݺߣ 5
Two phases of the “new normal” 
Current Phase: 
 Disappointing western growth to continue into mid-2010s 
 Financial volatility persists 
 High and fluctuating energy and commodity prices 
New Growth Phase? 
 Clearer and more sustained growth dynamic emerges 
 Perhaps starting in the second half of this decade 
 Different set of growth drivers from pre-2007 long expansion 
 Some Western economies better placed than others 
Businesses, policy-makers and investors need strategies to 
manage and survive through current disappointing growth, 
while building potential opportunities for the future. 
PwC 
ݺߣ 6 
The new normal
Business success in the “new normal” 
Opportunities in Asia and emerging markets 
Harnessing technology and innovation 
Repositioning for structural and market change 
Increasing business flexibility and adaptability 
Efficient use of energy/resources 
The new normal 
PwC 
ݺߣ 7
2014 Global Economic Weather Map 
Source: PwC main scenario 
PwC 
Russia 
Germany 
UK 
US 
Brazil 
Greece 
India 
1.7 
Spain 
Key 
Canada 
Mexico 
South Africa 
0.5 
Japan 
Australia 
Italy 
Ireland 
3.0 
France 
2.2 
2.3 
2.6 
0.9 
0.9 
1.8 
2.0 
0.1 
0.3 
1.8 
5.3 
2.6 
7.4 
1.5 
x.x = GDP growth in 2014 
China 
ݺߣ 8
Europe’s North-South divide 
Unemployment as % of labour force 
18 
16 
14 
12 
10 
8 
6 
4 
2 
Source – PwC calculations based on ILO standardised unemployment rates 
The new normal 
PwC 
ݺߣ 9 
0 
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 
N & E Europe (inc UK) S Europe & France United States
Policy agenda for growth 
• Regional and global trade liberalisation 
• Strengthening the supply-side of the economy 
PwC 
 Effective competition and business regulation 
 Tax reform 
 Labour market flexibility and efficiency 
 Infrastructure, education/training and research 
• Public sector restructuring and reform 
• Orderly exit from monetary stimulus 
The new normal 
ݺߣ 10
More on Rediscovering Growth … 
Email: andrew.w.sentance@uk.pwc.com 
Blogs: http://pwc.blogs.com/economics_in_business/ and 
http://andrewsentance.com/the-hawk-talks 
Book: “Rediscovering growth: After the crisis” 
Twitter: @asentance 
This publication has been prepared for general guidance on matters of interest only, and does 
not constitute professional advice. You should not act upon the information contained in this 
publication without obtaining specific professional advice. No representation or warranty 
(express or implied) is given as to the accuracy or completeness of the information contained 
in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its 
members, employees and agents do not accept or assume any liability, responsibility or duty of 
care for any consequences of you or anyone else acting, or refraining to act, in reliance on the 
information contained in this publication or for any decision based on it. 
© 2014 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to 
PricewaterhouseCoopers LLP (a limited liability partnership in the United Kingdom) which is a 
member firm of PricewaterhouseCoopers International Limited, each member firm of which is a 
separate legal entity. 
Design: ML3-2011-11-22-0836-NB

More Related Content

Rediscovering growth after the crisis?

  • 1. www.pwc.co.uk Rediscovering growth - after the crisis Dr Andrew Sentance Senior Economic Adviser, PwC Capital Markets Top Seminar Aalto University, Helsinki, 25th September 2014
  • 2. Growth trends in the “New Normal” average % per annum GDP growth in major Western economies 4 3,5 3 2,5 2 1,5 1 0,5 0 Source: OECD *GDP-weighted PwC ݺߣ 2 -0,5 1989-99 2000-07 2010-14 The new normal
  • 3. Sluggish productivity across the West GDP per person employed in major Western economies, 2006=100 120 115 110 105 100 95 Canada Finland France Germany Italy Netherlands Spain UK US Source: IMF World Economic Outlook, April 2014 PwC 90 2006 2007 2008 2009 2010 2011 2012 2013 2014 ݺߣ 3 The new normal
  • 4. Pre-2007 growth drivers have been undermined PwC Sustained growth Easy money Cheap imports Confidence in policy regime ݺߣ 4 The new normal
  • 5. What is the “new normal”? • 2007/8 marked the end of a long and sustained expansion in UK and other Western economies • Conditions which supported this period of growth are not set to return quickly • Prolonged structural readjustment underway in response to financial crisis and East-West rebalancing • Significant parallels with disappointing growth and volatility of the 1970s and early 1980s The new normal PwC ݺߣ 5
  • 6. Two phases of the “new normal” Current Phase:  Disappointing western growth to continue into mid-2010s  Financial volatility persists  High and fluctuating energy and commodity prices New Growth Phase?  Clearer and more sustained growth dynamic emerges  Perhaps starting in the second half of this decade  Different set of growth drivers from pre-2007 long expansion  Some Western economies better placed than others Businesses, policy-makers and investors need strategies to manage and survive through current disappointing growth, while building potential opportunities for the future. PwC ݺߣ 6 The new normal
  • 7. Business success in the “new normal” Opportunities in Asia and emerging markets Harnessing technology and innovation Repositioning for structural and market change Increasing business flexibility and adaptability Efficient use of energy/resources The new normal PwC ݺߣ 7
  • 8. 2014 Global Economic Weather Map Source: PwC main scenario PwC Russia Germany UK US Brazil Greece India 1.7 Spain Key Canada Mexico South Africa 0.5 Japan Australia Italy Ireland 3.0 France 2.2 2.3 2.6 0.9 0.9 1.8 2.0 0.1 0.3 1.8 5.3 2.6 7.4 1.5 x.x = GDP growth in 2014 China ݺߣ 8
  • 9. Europe’s North-South divide Unemployment as % of labour force 18 16 14 12 10 8 6 4 2 Source – PwC calculations based on ILO standardised unemployment rates The new normal PwC ݺߣ 9 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 N & E Europe (inc UK) S Europe & France United States
  • 10. Policy agenda for growth • Regional and global trade liberalisation • Strengthening the supply-side of the economy PwC  Effective competition and business regulation  Tax reform  Labour market flexibility and efficiency  Infrastructure, education/training and research • Public sector restructuring and reform • Orderly exit from monetary stimulus The new normal ݺߣ 10
  • 11. More on Rediscovering Growth … Email: andrew.w.sentance@uk.pwc.com Blogs: http://pwc.blogs.com/economics_in_business/ and http://andrewsentance.com/the-hawk-talks Book: “Rediscovering growth: After the crisis” Twitter: @asentance This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2014 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP (a limited liability partnership in the United Kingdom) which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity. Design: ML3-2011-11-22-0836-NB