Re(dizajn) servisa
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The document discusses redesigning a service and defines key business model concepts. It describes how innovations are adopted over time according to Rogers' model. It also discusses Geoffrey Moore's book on crossing the chasm between early adopters and the mainstream. Finally, it outlines the key elements of a business model canvas including segments, value propositions, channels, customer relationships, revenue streams, resources, activities, partners, and costs. It provides examples of business model canvases for multi-sided platforms connecting buyers and sellers.
Re(dizajn) servisa
- 1. (Re)Dizajn servisa Dejan Restak CEO & Founder @ Vibe Network ex Mondo.rs - Wireless Media ex B92.net
- 2. Definicija tr 転i邸ta Skup aktivnih i potencijalnih kupaca/korisnika/posetilaca Za dati skup servisa ili proizvoda Koji imaju zajedniki skup potreba i 転elja Koji referenciraju jedni druge kada donose odluke o kupovini Ako dvoje ljudi kupi isti proizvod a nemaju naina da referenciraju jedan drugog, oni nisu pripadnici istog tr転i邸ta Crossing the Chasm, Geoffrey A Moore Nijedna kompanija ne mo転e priu邸titi da plati za svaki pojedinani marketing kontakt
- 3. Prihvatanje inovacije Rod転ers Everet (Rogers Everett)
- 4. Kako preskoiti ponor D転efri Mur (Geoffrey A Moore) Inovatori vole sve 邸to je novo, toleri邸u bagove, ne zadr転avaju se dugo Vizionari tra転e inspiraciju, totalnu promenu, nov servis, nov proizvod, koncept Pragmatisti Tra転e sigurne i postepene promene na bolje, nije potrebna inovacija, lojalni Konzervativci Ne vole promene, idu na provereno i ostaju dugo Negativci Nema vajde, minimiziramo 邸tetu
- 5. Kako se to uglavnom radi Concept Product Dev. Alpha/Beta Test Launch/ 1 st Ship Create Marcom Materials - Create Positioning - Hire PR Agency - Early Buzz - Create Demand - Launch Event - Branding Hire Sales VP Pick distribution Channel Build Sales Channel / Distribution Marketing Sales Hire First Bus Dev Do deals for FCS Business Dev. Engineering Write MRD Waterfall Q/A Tech Pubs
- 6. 油
- 7. Biznis model Svaku kompaniju opisuje 9 osnovnih elemenata
- 8. 1. S egment klijenata Koje klijente i korisnike opslu転ujete? ta oni zaista 転ele da im uinite?
- 9. 2. Va邸a ponuda (Value proposition) ta nudite? ta to njima ini? Da li im je bitno i koliko?
- 10. 3. Kanali (channels) Kako pristupi svakom segmentu klijenata? Kojim takama interakcije?
- 11. 4. Odnosi sa klijentima i korisnicima Kakve relacije uspostavljate sa svakim segmentom? perosnalne? automatske? akvizicija? zadr転avanje/lojalnost?
- 12. 5. Izvori prihoda ta su va邸i klijenti i korisnici spremni da plate? Koliko? Kako? Da li su prihodi periodini (pretplata), transakcionog tipa (prodaja ogl.prostora), servisni, po projektu?
- 13. 6. Kljuni resursi Koji resursi obezbeuju va邸 biznis model? Koja sredstva su esencijalna?
- 14. 7. Kljune aktivnosti Koje aktivnosti morate da radite jako dobro u va邸em biznis modelu? ta je kljuno?
- 15. 8. Kljuni partneri Koji partneri i dobavljai obezbeuju va邸 biznis? Na koga morate da se oslonite? Od koga zavisite?
- 16. 9. Struktura tro邸kova Koja je rezultujua struktura tro邸kova? Koji to kljuni elementi ine va邸e tro邸kove?
- 17. 油
- 18. Business Canvas #1 - Powerful sellers - Server providers - Variable costs:油server and traffic maintenance costs - Fixed Cost: rent, salaries Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness Web & App sales - Online social networks Seller: - Access to large online customer pool - Bulk sales with reduced commission Buyer: - Better discounts - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Pro-sellers in Amazon and eBay who sell electronics Buyer: Online shoppers
- 19. Business Canvas #2 - Variable costs:油server and traffic maintenance costs - Fixed Cost: rent, salaries Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness Web & App sales - Online social networks Seller: - More customer traffic - Bulk sales with reduced commission Buyer: - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products
- 20. Business Canvas #3 Sellers who need more traffic Server providers Established services - Online Marketing : Google/Facebook Variable costs:油server and traffic maintenance costs - Fixed Cost: rent, salaries - Online ad campaigns Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness Web & App sales Online social networks Online advertising Seller: - More customer traffic - Bulk sales with reduced commission Buyer: - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products
- 21. Business Canvas #4 Sellers who need more traffic Server providers Established services - Online Marketing : Google/Facebook -Payment Gateway : Paypal - Customer Service (Front side webservice) : Self - Customer Service (Product side) : Sellers - Delivery : Sellers Variable costs:油server and traffic maintenance costs - Fixed Cost: rent, salaries - Online ad campaigns Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness Web & App sales Online social networks Online advertising Seller: - More customer traffic Bulk sales with reduced commission - Access to customer contact information Cross-sell their products. - Site advertising - Power to create deals Buyer: - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products
- 22. Business Canvas Final Sellers who need more traffic Server providers Established services - Online Marketing : Google/Facebook - Payment Gateway : Paypal - Customer Service (Front side webservice) : Self - Customer Service (Product side) : Sellers - Delivery : Sellers Variable costs:油server and traffic maintenance costs - Fixed Cost: rent, salaries - Online ad campaigns Seller side: - transaction fees Buyer side: - targeted ads - float money Growing and maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Establishing credibility - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness Web & App sales Online social networks Online advertising Seller: - More customer traffic Bulk sales with reduced commission - Access to customer contact information Cross-sell their products. - Site advertising - Power to create deals Buyer: - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products