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Reference from Harley Davidson

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MohsinBasharmal

Mohsin Basharmal completed a one month industry placement at Harley-Davidson Europe Ltd from April 12 to May 12, 2010. During his placement, he familiarized himself with the office environment and culture, learned about the market research process, helped coordinate invoices and suppliers in SAP, designed new motorcycle concepts, and assisted at a Harley Owners Group event in St. Tropez, France. Harley-Davidson said Mohsin was a pleasure to work with and wished him success in his future.

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Harley-Davidson Europe Ltd. Oxford Business Park North, 6000 Garsington Road. Oxford, OX4 2DQ. England. Switchboard: +44 (0)870 8501903 Facsimile: +44 (0)870 850 2003 Re: Mohsin Basharmal 1 Month Industry Placement May 2010 Mohsin Basharmal worked for one month for Harley-Davidson Europe Ltd between 12 April 2010 to 12 May 2010. Mohsin was involved in a number of tasks and projects during his 1 month placement at Harley-Davidson Europe Ltd. These included; • Familiarising with the office environment and the Harley-Davidson culture including induction meetings with various Finance, Marketing Communications, Strategic Planning, HR. and Owner Experience colleagues. • Inducted into the Market Research process flow, from the identification of the Learning Objectives through to the competitive pitch process, selecting methodology and results analysis. • Involvement in brainstorming sessions with the H-D Originals working group to define Learning Objectives for a new Consumer Research study. • Coordinated invoice payment and supplier set-up within an SAP environment. • Designing several new motorcycle product concepts using various influences including Consumer Research results, and past and current Harley-Davidson styling language. These concepts were included in meetings with head office Styling depaltment staff. • Working with Harley-Davidson staff from across Europe at the Harley Owners Group event at St Tropez, France. At this event Mohsin helped setup and run the Custom Bike Show. Mohsin was a pleasure to have working with us and we wish him every success for his future. cfW°cerelY Laura Hendy HR.Generalist 01865719096

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Reference from Harley Davidson

  • 1. Harley-Davidson Europe Ltd. Oxford Business Park North, 6000 Garsington Road. Oxford, OX4 2DQ. England. Switchboard: +44 (0)870 8501903 Facsimile: +44 (0)870 850 2003 Re: Mohsin Basharmal 1 Month Industry Placement May 2010 Mohsin Basharmal worked for one month for Harley-Davidson Europe Ltd between 12 April 2010 to 12 May 2010. Mohsin was involved in a number of tasks and projects during his 1 month placement at Harley-Davidson Europe Ltd. These included; • Familiarising with the office environment and the Harley-Davidson culture including induction meetings with various Finance, Marketing Communications, Strategic Planning, HR. and Owner Experience colleagues. • Inducted into the Market Research process flow, from the identification of the Learning Objectives through to the competitive pitch process, selecting methodology and results analysis. • Involvement in brainstorming sessions with the H-D Originals working group to define Learning Objectives for a new Consumer Research study. • Coordinated invoice payment and supplier set-up within an SAP environment. • Designing several new motorcycle product concepts using various influences including Consumer Research results, and past and current Harley-Davidson styling language. These concepts were included in meetings with head office Styling depaltment staff. • Working with Harley-Davidson staff from across Europe at the Harley Owners Group event at St Tropez, France. At this event Mohsin helped setup and run the Custom Bike Show. Mohsin was a pleasure to have working with us and we wish him every success for his future. cfW°cerelY Laura Hendy HR.Generalist 01865719096