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Reference from Harley Davidson

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MohsinBasharmal

Mohsin Basharmal completed a one month industry placement at Harley-Davidson Europe Ltd from April 12 to May 12, 2010. During his placement, he was involved in several projects including familiarizing himself with the office environment and Harley-Davidson's culture, participating in market research processes, coordinating invoice payments in SAP, designing new motorcycle concepts, and assisting at a Harley Owners Group event in France. Harley-Davidson found Mohsin to be a pleasure to work with and wished him success in his future.

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Harley-Davidson Europe Ltd. Oxford Business Park North, 6000 Garsington Road. Oxford, OX4 2DQ. England. Switchboard: +44 (0)870 8501903 Facsimile: +44 (0)870 850 2003 Re: Mohsin Basharmal 1 Month Industry Placement May 2010 Mohsin Basharmal worked for one month for Harley-Davidson Europe Ltd between 12 April 2010 to 12 May 2010. Mohsin was involved in a number of tasks and projects during his 1 month placement at Harley-Davidson Europe Ltd. These included; • Familiarising with the office environment and the Harley-Davidson culture including induction meetings with various Finance, Marketing Communications, Strategic Planning, HR.and Owner Experience colleagues. • Inducted into the Market Research process flow, from the identification of the Learning Objectives through to the competitive pitch process, selecting methodology and results analysis. • Involvement in brainstorming sessions with the H-D Originals working group to define Learning Objectives for a new Consumer Research study. • Coordinated invoice payment and supplier set-up within an SAP environment. • Designing several new motorcycle product concepts using various influences including Consumer Research results, and past and current Harley-Davidson styling language. These concepts were included in meetings with head office Styling depaltment staff. • Working with Harley-Davidson staff from across Europe at the Harley Owners Group event at St Tropez, France. At this event Mohsin helped setup and run the Custom Bike Show. Mohsin was a pleasure to have working with us and we wish him every success for his future. cfW°cerelY Laura Hendy HR.Generalist 01865719096

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Reference from Harley Davidson

  • 1. Harley-Davidson Europe Ltd. Oxford Business Park North, 6000 Garsington Road. Oxford, OX4 2DQ. England. Switchboard: +44 (0)870 8501903 Facsimile: +44 (0)870 850 2003 Re: Mohsin Basharmal 1 Month Industry Placement May 2010 Mohsin Basharmal worked for one month for Harley-Davidson Europe Ltd between 12 April 2010 to 12 May 2010. Mohsin was involved in a number of tasks and projects during his 1 month placement at Harley-Davidson Europe Ltd. These included; • Familiarising with the office environment and the Harley-Davidson culture including induction meetings with various Finance, Marketing Communications, Strategic Planning, HR.and Owner Experience colleagues. • Inducted into the Market Research process flow, from the identification of the Learning Objectives through to the competitive pitch process, selecting methodology and results analysis. • Involvement in brainstorming sessions with the H-D Originals working group to define Learning Objectives for a new Consumer Research study. • Coordinated invoice payment and supplier set-up within an SAP environment. • Designing several new motorcycle product concepts using various influences including Consumer Research results, and past and current Harley-Davidson styling language. These concepts were included in meetings with head office Styling depaltment staff. • Working with Harley-Davidson staff from across Europe at the Harley Owners Group event at St Tropez, France. At this event Mohsin helped setup and run the Custom Bike Show. Mohsin was a pleasure to have working with us and we wish him every success for his future. cfW°cerelY Laura Hendy HR.Generalist 01865719096