The document discusses the importance of staying in touch with existing customers to retain their business. It states that over 60% of customers stop doing business due to perceived indifference. While customers may like a business initially, they will forget them if not contacted regularly. The document then proposes a low-cost solution of sending four appreciation cards per year to customers to help businesses be remembered and reduce customer acquisition costs.
1 of 10
Downloaded 12 times
More Related Content
Referral Presentation
1. Why dont your customers RETURN? 62% of the reasons customers fail to continue business with you PERCEIVED INDIFFERENCE
2. Why dont your customers RETURN? Even if they know, like and trust you, THEY WILL FORGET YOU if you dont keep in touch!
3. Its a FACT It costs a lot more to ACQUIRE a NEW CUSTOMER than it does to RETAIN an EXISTING ONE
4. QUESTION???? What are YOU doing to be remembered by YOUR Customers, Prospects and Referral Partners?