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Referron 
referrals you can trust
Referron stemmed from a pain in our 
business that needed to be solved 
BSI 
Innovation 
(grants and 
capital) 
BSI 
ADI 
Strart Up 
Incubator 
BSI Learning 
BSI People 
LIQUIDITY 
FINANCE 
Ark Total 
Wealth 
• BSI was created to help innovators and 
entrepreneurs grow by offering a range 
of services that they needed. 
• Over the past 14 years BSI has built and 
acquired a range of independent 
businesses, each with their own culture 
and management 
• Although referrals were made between 
the group – there was no easy way to 
track and measure those referrals , and 
therefore reward the rainmakers!
Value of Referrals 
‣ A loyalist is your best customer 
‣ A referral is your second best customer 
Referrals provide the highest close ratio 
of any sales lead
Trust in recommendations 
If 100 
buyers receive a personal recommendation, 
84 
will trust it 
67 
will act on it 
2013 Nielson Trust in Advertising Report
Trust in social advertising 
If 100 
buyers see ads on social networks, 
27 
will trust it 
8 
will act on it 
2013 Nielson Trust in Advertising Report
The Problem with Referrals 
Referrals don’t scale for four reasons: 
‣ People drop the ball and don’t make a 
connection 
‣ Connectors don’t link both parties effectively 
‣ Data on the referral isn’t tracked by anyone 
‣ Businesses don’t reward connectors
Introducing Referron 
Referron enables you to easily refer, track, 
measure and reward your referrals
The app 
‣ Download and signup 
‣ Update your profile 
‣ SMS or email connections 
‣ Refer within groups or 
from external contacts
Referron keynote prezzo
Connect people
Track relationships
Manage the process 
‣ Manage the referral 
process in the app or on 
the website 
‣ Customize website status 
labels for each stage
Reward your loyalists
The Engine 
‣ Measure KPIs through dashboard 
‣ Identify your most active referrers 
‣ Top level analytics for group administrators 
‣ Link referrals to accounting and CRM systems 
‣ Export data to CSV
Referron keynote prezzo
Manage Organizations 
Grouping of users for organizational insights 
‣ Access your data via 
a documented API 
‣ Measure intra-group 
referral activity
Shaping & Scaling with 
Referron 
Effectuate 
the referral 
Track the life 
of the referral 
Reward 
the referral 
Shape consumer behavior and scale referrals
Referron 
referrals you can trust 
Australia 
Ivan Kaye 
ikaye@bsi.com.au 
+61 413339888 
USA 
Douglas Chrystall 
dchrystall@referron.com 
+1 (781) 325-3414

More Related Content

Referron keynote prezzo

  • 2. Referron stemmed from a pain in our business that needed to be solved BSI Innovation (grants and capital) BSI ADI Strart Up Incubator BSI Learning BSI People LIQUIDITY FINANCE Ark Total Wealth • BSI was created to help innovators and entrepreneurs grow by offering a range of services that they needed. • Over the past 14 years BSI has built and acquired a range of independent businesses, each with their own culture and management • Although referrals were made between the group – there was no easy way to track and measure those referrals , and therefore reward the rainmakers!
  • 3. Value of Referrals ‣ A loyalist is your best customer ‣ A referral is your second best customer Referrals provide the highest close ratio of any sales lead
  • 4. Trust in recommendations If 100 buyers receive a personal recommendation, 84 will trust it 67 will act on it 2013 Nielson Trust in Advertising Report
  • 5. Trust in social advertising If 100 buyers see ads on social networks, 27 will trust it 8 will act on it 2013 Nielson Trust in Advertising Report
  • 6. The Problem with Referrals Referrals don’t scale for four reasons: ‣ People drop the ball and don’t make a connection ‣ Connectors don’t link both parties effectively ‣ Data on the referral isn’t tracked by anyone ‣ Businesses don’t reward connectors
  • 7. Introducing Referron Referron enables you to easily refer, track, measure and reward your referrals
  • 8. The app ‣ Download and signup ‣ Update your profile ‣ SMS or email connections ‣ Refer within groups or from external contacts
  • 12. Manage the process ‣ Manage the referral process in the app or on the website ‣ Customize website status labels for each stage
  • 14. The Engine ‣ Measure KPIs through dashboard ‣ Identify your most active referrers ‣ Top level analytics for group administrators ‣ Link referrals to accounting and CRM systems ‣ Export data to CSV
  • 16. Manage Organizations Grouping of users for organizational insights ‣ Access your data via a documented API ‣ Measure intra-group referral activity
  • 17. Shaping & Scaling with Referron Effectuate the referral Track the life of the referral Reward the referral Shape consumer behavior and scale referrals
  • 18. Referron referrals you can trust Australia Ivan Kaye ikaye@bsi.com.au +61 413339888 USA Douglas Chrystall dchrystall@referron.com +1 (781) 325-3414