Refresh your video strategy
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Your customers prefer watching informal, chatty videos about products over reading or watching highly produced videos. While companies think video marketing needs to be expensive and time-consuming, customers actually prefer more authentic, low-production videos. Shifting to a strategy of everyday video creation that is personal, conversational, and made across departments can help engage customers without large investments of time and money.
Refresh your video strategy
- 1. 66% 86% 83% Refresh your video marketing strategy We know we should be creating more video content. We get stuck because we think it has to be highly produced to be effective, which means: It takes too much time We have no idea where to start It’s too expensive We can't make it frequently Your customers are looking for something different: Prefer watching a video to reading about a product* Prefer an informal and chatty tone to voice overs* Say authenticity is important when deciding what brands to support+ Make the shift to day-to-day video creation Video isn't just a marketing tactic – it's a business strategy in its own right. And it doesn't have to be expensive to make an impact. Day-to-day video is: * Video Marketing Statistics Report, Wyzowl References personal and conversational low production affordable made by all teams, not just marketing + Survey Finds Consumers Crave Authenticity, SocialMediaToday