2. Key Figures
Business Description Key Financials
IQ Travel operates in the fields of Destination Management, Tour ( k) 2010 2009A
Operation and Shopping mainly in Antalya, Istanbul and the Aegean region Revenue 119,873 90,609
With several loyalty and retention programs active in different markets IQ Revenue growth (%) %32 n/a
generates about 100,000 passengers via this system
EBITDA 4,814 2,063
Having a strong presence in Germany, France and Spain, new source
EBITDA margin (%) %4 %2
markets are being added as the growth now concentrates on new markets,
in particular, Russia, Scandinavia and the UK EBIT 4,803 2,052
EBIT margin (%) %4 %2
IQ Passengers Year By Year
IQ Travel Staff Department Sizes - 229 FTE
Transport
600,000 Guides
505,000 Finance
Contracting & Product
450,000 400,000
Administration
334,000 Operation
300,000 265,000 Reservation
177,000 Executive Management
150,000 Flight Dep
0 23 47 70
0
2006 2007 2008 2009 2010
3. Management
Yadel Oskan (44) Ebru Cinar (34)
Chairman & CEO Chief Financial Officer
With more than 20 years experience in tourism Yadel is one of the A solid background in finance stretching from PriceWaterhouse Coopers to
pioneers in innovative tourism in Turkey. He is the CEO and Chairman Yapi Kredi/Unicredito the leading bank of Turkey, Ebru has got a strong
of the IQ Group. track record as the CFO of large corporations. She is the CFO of the IQ
Group.
Yasemin Akladious (44) Ahmet Pandir (32)
Director Product Director Business Development
Ahmet has been leading several innovative business. From being part of the
Been working in several countries in the Travel industry, Yasemin knows all the
founding team at Morningstar Europe to starting Turkeys first free daily
ins and outs of the business. Since 20 years she has been heading product
newspaper. Ahmet has experience within Finance, Media, Advertisement and
departments for known tour-operators such as FTI, UFO Reisen, Lintur and
Tourism. Ahmet is heading the business development at IQ Group which
Setur. Generating innovative and price efficient products for our partners
includes Branding & Marketing, New Markets and Partner Development
Yasemin is heading the business division Product.
programs.
3
4. Loyalty & Retention - Cultural Tours
The IQ Group has together with European leading brands developed loyalty travel
programs with great success since 1994
Since 1994 the IQ Group has offered cultural tours in Turkey and has to date realized
unique experiences for more than one million passengers
In 2009 alone over 80,000 persons chose The IQ Group as their Cultural Tour Specialist
Since the IQ Group is the leading Cultural Tour companies in Turkey we can offer best
available rates and highest quality and best guides in our region
IQ Group is the local partner of several leading international specialized tour operators
Design of products and innovative marketing methods has been key to our success which
also have led to several awards, latest one the Golden Palm from GEO Magazine in
Germany
4
5. IQ Travel - Global Tour Operator Clients
Germanys fifth largest tour Last minute brand of FTI
FTI Groups 1st. minute brand. One of the leading tour operators in The spanish automobile club
operator and travel company.
Concentrated mainly on German Spain. Has travel arrangements all which also functions as one of the
Have more than 1.5 million
speaking markets over the world, and has operations leading tour operators in Spain
passengers per year
in both sejour and round trips
Mavie Voyage
A newly founded tour operator in
Online tour operator with main Germanys most experienced
Cultural tour expert with long Family owned cultural tour France active in both Sejour and
market in France. One of the cultural tour operator. Since 1928
experience. Bought and operated specialist from Germany. Ikarus cultural tours. Mavie aims to
leading online travel portals in Dr. Tigges has produced and
by TUI Group tours is a well-known brand and become one of the leading
France with last minute offers realised the most fantastic tours.
famous for its different tours operators in France
Today owned by TUi Group
5
6. Turkey Incoming Data
Turkey Incoming Breakdown By Nationality 2010 Antalya Incoming Breakdown By Nationality 2010
Russians Germans Brits Nordics Germans
%20.20 %16.50 %8.90 %2.11 32.4%
Others Others Others Others
%79.80 %83.50 %91.10 %97.89 Scandinavians
7.1%
Dutch
4.5%
Turkey Total Arrivals Year By Year Russians British
36.5% 2.9%
30,000,000
30,000,000 27,347,977
26,431,124
23,017,081 Others
22,500,000 20,522,621 16.6%
19,275,948
15,000,000
7,500,000
0
2005 2006 2007 2008 2009 2010
6
8. IQ Travel - Loyalty Program Clients
The S端ddeutsche Zeitung is the Mondadori is the biggest Gruner + Jahr GmbH & Co. KG is One of the worlds first independent
Europe's leading business daily
largest German national publishing company in Italy and the largest European printing and charge card established in the
newspaper with a circulation
subscription daily newspaper. It is leading in France, it is controlled publishing firm, the company is USA, now a global payment
exceeding 430,000 per day
published in Munich, Germany's by Silvio Berlusconis company owned by Bertelsmann. Has service specialized in travel and
third largest city and capital of FinInvest. global publications like, GEO Mag, entertainment
Bavaria Stern and Capital.
Volkswagen car owner club is one Bertelsmann is a transnational
Le Parisien is the largest national Germanys largest business daily
of the biggest car loyalty clubs in media corporation that operates in
newspaper in circulation in France with more than 300,000 daily
Europe 63 countries. It operates in five
with a combined circulation of readers
divisions, Gruner + Jahr, RTL,
530,000 copies (2008)
Random House, Direct Group and
Arvato
8
9. Customer Pro鍖le
+40 Years of Age
High Disposable Income
Long Service Subscribers
Married
9
10. Proven Success Channels
Subscriptions
Daily Newspapers
Magazines (No TV Weeklies)
Professional / Specialist Titles
Banks
Shared Deposits
Local Banks
Clubs
Book Clubs
Customer / Loyalty Clubs
Item Collectors Clubs
Unions
Trade Unions
10
11. 360 Campaign Mechanics
Product Creation Distribution of
START Print Of Offer
and Procurement Packaging
Travel
Bookings
Confirmations The Trip
Online & Hotline
Ticketing
12. 360 Campaign Mechanics
Product Creation Distribution of
START Print Of Offer
and Procurement Packaging
Travel
Bookings
Confirmations The Trip
Online & Hotline
Ticketing
11
13. IQ Nordic Pro鍖le - Sweden
Tour Operator Brand : Tema Escapes
Manager : Levent Pandir
Project Manager : Merve Anter
Active Clients
Grand Tours Sweden Senior Travel Agency (PRO)
Dagens Nyheter
Privata Affarer
Club Metro
SEB Master Card
Omnia Resor
Groupon
Flight Carrier (Arlanda - Antalya)
Sunexpress - Winter November - March
12
15. client: Dagens Nyheter, Sweden
type: National Daily Newspaper
loyalty club: DN Kortet
readership: 300k.
RES MED OSS DN.se/DNkortet
RES MED OSS I VR
RUNDRESA I TURKIET RES 3/4
ELLER 10/4
OCH F 250 KR
I RABATT
F旦lj med oss p奪 en f辰rgstark rundresa till naturreservatet med sina j辰ttesk旦ldpaddor.
sydv辰stra Turkiet och bes旦k platser du kan- D辰refter vidare till Efesos som 辰r en av histo-
ske aldrig hade kommit till p奪 egen hand. riens f旦rsta storst辰der. Ut旦ver ett 鍖ertal
Resan b旦rjar och slutar i Antalya och vi bor st奪tliga byggnader bes旦ker vi ocks奪 Artemis
genomg奪ende p奪 fyr- eller femstj辰rniga templet ett av v辰rldens sju underverk. Vi DN-kortspris: 5 490 kr (Ord. pris 11 299kr)
Datum f旦r avresa: 3/4, 10/4, 17/4, 24/4, 1/5,
hotell. Svensktalande reseledare f旦ljer med f奪r 辰ven uppleva den antika staden Hierapolis
8/5, 15/5, 22/5, 29/5
oss under hela v奪r resa. och Pamukkale med sina fantastiska vatten- I priset ing奪r: Flyg Stockholm Antalya t/r +
F旦rsta anhalten 辰r den antika staden Myra fyllda kalkstensterrasser. Ta ett dopp i de transfer. Del i dubbelrum sju n辰tter. Rund-
med sin am鍖teater, imponerande ruiner och n辰rliggande termalbaden som s辰gs ha posi- turer i modern buss. Svensktalande rese-
ledare. Ut鍖ykter och museumentr辿er.
l辰mningar. Staden 辰r 辰ven k辰nd som f旦delse- tiva h辰lsoeffekter s辰rskilt Kleopatras pool!
Tillval: Enkelrum 1 575 kr. Matpaket (sex
ort f旦r S:t Nicholas eller sankta Claus ett Sista dagen tillbringar vi i Antalya d辰r du luncher samt sju middagar): 1 499 kr. Extra
av den tidiga kristna kyrkans viktigaste f奪r m旦jlighet att bes旦ka turkiska hantverkare ut鍖ykter samt matpaket presenteras av v奪r
guide och kan k旦pas vid ankomst.
helgon. Vi forts辰tter till den spektakul辰ra och uppleva myllrande shoppingliv.
Bokning och mer info: 0771-44 55 00 och
badorten Fethiye med sina basarkvarter och www.temaescapes.se. Begr辰nsat antal
unika shopping. I n辰rheten av byn Dalyan V辰lkommen. platser.
g旦r vi en tripp p奪 鍖oden, badar och upplever L辰s mer: DN.se/DNkortet
17. CLUB METRO RESOR I samarbete med:
CLUB-PRIS:
5.200:-
/PERSON, 7 NTTER
(ord. pris 9.250.-)
ID. PROTOTYP. TVLING. SLD!
client: Club Metro Sweden VILKEN SMART PRODUKT SAKNAR DU?
G旦r din upp鍖nnar- eller designdr旦m till verklighet genom att vara
med i t辰vlingen Designa f旦r Designtorget d辰r du kan f奪 din produkt
type: Free daily newspaper
producerad och s奪ld i Designtorgets sortiment.
L辰s mer p奪 facebook.se/metrosweden
eller p奪 designtorget.se
loyalty club: Club Metro
readership: 1,2 million UPPTCK TURKIETS MAGISKA
SOLKUST I NOVEMBER
Det h辰r 辰r den ultimata resan f旦r dig som vill kombinera kultur,
historia, natur och shopping med sol och bad. Njut av sol och
bad samtidigt som du tar del av Turkiets m奪ng奪riga historia och
underbara natur tillsammans med svensktalande reseledare.
I PAKETET INGR:
Direkt鍖yg T/R med Sun Express fr奪n Arlanda
3 n辰tter inkl frukost p奪 5-stj辰rniga The Marmara Antalya
Turkisk afton inkl. obegr辰nsat med mat och drycker
Pamukkale ut鍖ykt med svensktalande reseledare
1 natt inkl. frukost p奪 4-stj辰rniga Polat hotell i
Pamukkale
Entr辿avgifter i Pamukkale
3 n辰tter inkl. frukost p奪 5-stj辰rniga Asteria Sorgun
Hotell i Side
Transport till/fr奪n 鍖ygplats i Antalya
CLUB-ERBJUDANDE: Nu kan du som Club Metro-medlem ta
del av detta fantastiska reseerbjudande f旦r endast 5.200:-/per-
son (ord. pris 9.259:-)! G奪 in p奪 clubmetro.se eller ring 0771-44
55 00 f旦r att boka samt l辰sa mer om erbjudandet.
R DU INTE MEDLEM?
Du registrerar dig kostnadsfritt p奪 clubmetro.se
WWW.CLUBMETRO.SE
Mejla club@metro.se eller bes旦k clubmetro.se
18. Sydv辰stra Turkiet F旦r dig med VLT-kortet
client: VLT Sweden
Rundresa i sydv辰stra Turkiet 20-27 mars 2011
type: Local Daily Newspaper F旦lj med p奪 en rundresa i exotiska Turkiet d辰r m奪ngtusen奪rig historia
m旦ter myllrande nutid! Landet, som koloniserades av greker och romare,
辰r fullt av v辰lbevarade klassiska sev辰rdheter. Upplev den g辰stfria lokal-
loyalty club: vlt kortet befolkningen, den goda maten och det behagliga klimatet!
Dag 1: Bekv辰m anslutningsbuss till Arlanda som teatern och biblioteket samt ett av
readership: 50k.
d辰r v奪r reseledare m旦ter. Direkt yg till v辰rldens sju underverk, Artemistemplet.
Antalya i s旦dra Turkiet. och vidare med Dag 5: Dagens ut ykt g奪r till de antika
buss till hotellet. Hierapolis och Pamukkale som hamnade p奪
Dag 2: V奪r rundresa startar med de antika UNESCOs v辰rldsarvslista 1988. Hierapolis
st辰derna Myra och Kas p奪 den lykiska kusten betyder den heliga staden p奪 grund av
d辰r vi bes旦ker ruinerna av St Nicholas- de varma k辰llorna som ligger h辰r. De vita
kyrkan. Vi 旦vernattar i staden Fetihye som terrasserna 辰r naturens resultat av tusentals
r辰knas till Turkiets naste badorter och i 奪rs rinnande vatten.
basarkvarteren nns sp辰nnande shopping! Dag 6: I dag bes旦ker vi en turkisk mattillver-
Dag 3: Vi beger oss till den lilla skebynDalyan kare och tid nns att bes旦ka ett 辰kta turkiskt
med sitt m奪ngfald av djur och v辰xter bl a bad hamam.
j辰ttesk旦ldpaddorna Caretta Caretta. Vi g旦r en Dag 7: Idag g奪r turen till st辰derna Perge och
odturi det intressanta naturreservatet. Aspendos med antika byggnader.
Dag 4: Dagens 辰gnas 奪t den historiska Dag 8: Tidig men bekv辰m direkt ygning till
staden Efesos. H辰r nns st奪tliga sev辰rdheter Arlanda. Vidare med buss till V辰ster奪s.
I priset ing奪r:
Pris per person
Anslutningsbuss V辰ster奪s-Arlanda t/r
Charter yg i ekonomiklass med med VLT-kortet 8 350 kr
Sun Express Stockholm-Antalya t&r Pris utan VLT-kort 9 250 kr
Inkvartering i delat dubbelrum sju Enkelrumstill辰gg per person 1 250 kr
n辰tter p奪 4- & 5-stj辰rnigt hotell
Valfritt till辰gg: 7 middagsbuff辿er och
Alla lokala transporter i Turkiet enligt
7 luncher exkl. dryck/person 1 800 kr
program
Alla ut ykter och entr辿er enligt program Information och bokning
Lokalguide under hela rundresan
7 hotellfrukostar samt 1 middag inkl
fri dryck (turkisk afton)
Stora gatan 44, V辰ster奪s
L辰ttare f旦rt辰ring ombord p奪 ygningarna
Svensk reseledare under hela resan
Tel. 021-12 90 90 - Fax: 021-18 98 90
info@omniaresor.se - www.omniaresor.se
Vill du ocks奪 ha VLT-kortet?
L辰s mer p奪 www.vlt.se/vltkortet,
e-posta vltkortet@vlt.se eller ring 021-19 91 60.
