The document discusses relationship management in higher education and further education. It summarizes Jisc's investment in supporting relationship management through the development of resources like an information kit and good practice handbook. Relationship management can help institutions identify value by professionalizing management of important relationships, improving cost savings and efficiency, and enhancing the customer experience. The information kit provides guidance on implementing an effective relationship management strategy and continuum.
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Relationship management sw md cetis conf 2013 v3
1. Relationship Management
The Jisc or main title Management infoKit
Presenter Relationship
Session Title or subtitle
Jisc CETIS Conference 2013
16.40 17.20
Simon Whittemore
Programme Manager, Business and Community Engagement
Myles Danson, Programme Manager
2. Reputation Management?
an ineffective relationship management system carries significant
reputational risks. Sir Tim Wilson DL
Who will be the most influential reputation brokers for universities in the
coming decade? Some suggestions......
Paying students and their parents/families
Wider society paying taxes towards publicly-funded research
Alumni (who will be paying off student debts)
External partners of universities
So institutions need to manage these relationships carefully and ensure a
good partner/customer experience.......
Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
3. Jisc investment in supporting
Relationship Management in HE and FE
(source Innoget:
JISC Open Innovation - Simon Whittemore CETIS Conference 2013
4. Jisc Relationship Management infoKit:
a Compendium of Good Practice
Authors:
Sharon Perry, Lou McGill
Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
5. Jisc invested in Relationship Management
in HE/FE in order to.....
Help institutions identify and deliver increased value
for the institution itself and the customer/partner by:
professionalised mgt of business-critical relationships
cost savings, efficiency and process improvements
an enterprise-wide approach to developing and maintaining
strategic relationships; better connectedness internally
avoid purchasing costly /divisive systems prematurely
identification of and support for at risk students to reduce non-
completion and improve student retention rates
improved customer/partner experience through service design
web-enabled alumni engagement which improves employability
Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
7. CRM Good Practice Handbook
(Being developed into an infoKit)
Authors:
Kate Mitchell, Karen Race
Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
8. Relationship Management - A Road to Value?
(NB Points below are components not linear sequence)
EFFECTIVE SERVICES - HIGH QUALITY CUSTOMER EXPERIENCE
Reporting &
Change
BUSINESS VALUE
PARTNER VALUE
Bus. Intell;
INSTITUTIONAL
Mgt
CUSTOMER/
Policy ...CRM
Enablers
...Improved
Data Sharing customer/
partner
Process Efficiency experience.
Service Design and Management
System interoperability
STRATEGY
9. Overview of the resource
http://www.jiscinfonet.ac.uk/infokits/relationship-management/
(Or not needs to finish by 16.50)
Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
10. Practitioner Perspective
(16.50 17.00)
Jean Mutton, University of Derby
Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
11. Group Discussion (17.00 17.15)
What are the key issues for you?
student progression / retention
alumni engagement
business and community partnerships
Or another?
Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
12. Report Back / Where Next (17.15 17.20)
Feedback from Groups
Webinar
F2F event(s)
RM-IN-HEFE@jiscmail.ac.uk
http://www.jiscinfonet.ac.uk/infokits/relationship-management/
Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013