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Relationship Management




The Jisc or main title Management infoKit
Presenter Relationship
 Session Title or subtitle
Jisc CETIS Conference 2013
16.40  17.20
Simon Whittemore
Programme Manager, Business and Community Engagement

Myles Danson, Programme Manager
Reputation Management?


an ineffective relationship management system carries significant
   reputational risks. Sir Tim Wilson DL


   Who will be the most influential reputation brokers for universities in the
    coming decade? Some suggestions......
          Paying students and their parents/families
          Wider society paying taxes towards publicly-funded research
          Alumni (who will be paying off student debts)
          External partners of universities
   So institutions need to manage these relationships carefully and ensure a
    good partner/customer experience.......


        Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
Jisc investment in supporting
                                 Relationship Management in HE and FE
                                                         (source Innoget:




JISC Open Innovation - Simon Whittemore CETIS Conference 2013
Jisc Relationship Management infoKit:
                                   a Compendium of Good Practice



                                                    Authors:
                                                    Sharon Perry, Lou McGill




Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
Jisc invested in Relationship Management
                                                 in HE/FE in order to.....


Help institutions identify and deliver increased value
 for the institution itself and the customer/partner by:

       professionalised mgt of business-critical relationships
       cost savings, efficiency and process improvements
       an enterprise-wide approach to developing and maintaining
        strategic relationships; better connectedness internally
       avoid purchasing costly /divisive systems prematurely
       identification of and support for at risk students to reduce non-
        completion and improve student retention rates
       improved customer/partner experience through service design
       web-enabled alumni engagement which improves employability


    Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
Institutional Relationship Management Continuum




                                                                              Diagram :
                                                                              Lou McGill




Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
CRM Good Practice Handbook
                                               (Being developed into an infoKit)




                                                        Authors:
                                                        Kate Mitchell, Karen Race




Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
Relationship Management - A Road to Value?
                         (NB Points below are components not linear sequence)


 EFFECTIVE SERVICES - HIGH QUALITY CUSTOMER EXPERIENCE


                                                      Reporting &
                                             Change
BUSINESS VALUE




                                                                     PARTNER VALUE
                                                      Bus. Intell;
 INSTITUTIONAL




                                             Mgt




                                                                       CUSTOMER/
                                  Policy              ...CRM
                                  Enablers
                                                      ...Improved
                      Data Sharing                    customer/
                                                      partner
                 Process Efficiency                   experience.


                    Service Design and Management
                         System interoperability
                                 STRATEGY
Overview of the resource




   http://www.jiscinfonet.ac.uk/infokits/relationship-management/

(Or not  needs to finish by 16.50)




     Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
Practitioner Perspective
                                                                       (16.50  17.00)




   Jean Mutton, University of Derby




     Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
Group Discussion (17.00  17.15)




What are the key issues for you?
   student progression / retention
   alumni engagement
   business and community partnerships
   Or another?




     Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
Report Back / Where Next (17.15  17.20)




   Feedback from Groups
   Webinar
   F2F event(s)
   RM-IN-HEFE@jiscmail.ac.uk
   http://www.jiscinfonet.ac.uk/infokits/relationship-management/




      Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013

More Related Content

Relationship management sw md cetis conf 2013 v3

  • 1. Relationship Management The Jisc or main title Management infoKit Presenter Relationship Session Title or subtitle Jisc CETIS Conference 2013 16.40 17.20 Simon Whittemore Programme Manager, Business and Community Engagement Myles Danson, Programme Manager
  • 2. Reputation Management? an ineffective relationship management system carries significant reputational risks. Sir Tim Wilson DL Who will be the most influential reputation brokers for universities in the coming decade? Some suggestions...... Paying students and their parents/families Wider society paying taxes towards publicly-funded research Alumni (who will be paying off student debts) External partners of universities So institutions need to manage these relationships carefully and ensure a good partner/customer experience....... Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
  • 3. Jisc investment in supporting Relationship Management in HE and FE (source Innoget: JISC Open Innovation - Simon Whittemore CETIS Conference 2013
  • 4. Jisc Relationship Management infoKit: a Compendium of Good Practice Authors: Sharon Perry, Lou McGill Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
  • 5. Jisc invested in Relationship Management in HE/FE in order to..... Help institutions identify and deliver increased value for the institution itself and the customer/partner by: professionalised mgt of business-critical relationships cost savings, efficiency and process improvements an enterprise-wide approach to developing and maintaining strategic relationships; better connectedness internally avoid purchasing costly /divisive systems prematurely identification of and support for at risk students to reduce non- completion and improve student retention rates improved customer/partner experience through service design web-enabled alumni engagement which improves employability Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
  • 6. Institutional Relationship Management Continuum Diagram : Lou McGill Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
  • 7. CRM Good Practice Handbook (Being developed into an infoKit) Authors: Kate Mitchell, Karen Race Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
  • 8. Relationship Management - A Road to Value? (NB Points below are components not linear sequence) EFFECTIVE SERVICES - HIGH QUALITY CUSTOMER EXPERIENCE Reporting & Change BUSINESS VALUE PARTNER VALUE Bus. Intell; INSTITUTIONAL Mgt CUSTOMER/ Policy ...CRM Enablers ...Improved Data Sharing customer/ partner Process Efficiency experience. Service Design and Management System interoperability STRATEGY
  • 9. Overview of the resource http://www.jiscinfonet.ac.uk/infokits/relationship-management/ (Or not needs to finish by 16.50) Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
  • 10. Practitioner Perspective (16.50 17.00) Jean Mutton, University of Derby Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
  • 11. Group Discussion (17.00 17.15) What are the key issues for you? student progression / retention alumni engagement business and community partnerships Or another? Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013
  • 12. Report Back / Where Next (17.15 17.20) Feedback from Groups Webinar F2F event(s) RM-IN-HEFE@jiscmail.ac.uk http://www.jiscinfonet.ac.uk/infokits/relationship-management/ Jisc Relationship Management - Simon Whittemore & Myles Danson CETIS Conference 2013