Relationships Matter
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This document discusses marketing solutions for Australia and New Zealand and focuses on content marketing and social/mobile strategies. It notes that content marketing can build relationships with consumers who now have more power. Lower barriers from social and mobile allow more engagement with content over traditional job postings. The key is to deliver informative and inspiring content to professionals through conversations on LinkedIn.
Relationships Matter
- 1. Director Marketing Solutions Australia & New Zealand Relationships Matter
- 3. Content marketing bridge that builds relationships
- 4. Social & mobile lowered barrier to entry
- 6. 7 More engagement with content vs jobs Content is our core x
- 7. 270 million minds One aspirational mindset Spend Time Personal Networks Invest Time Professional Networks Info on friends Info on personal interests Entertainment Career info Updates on brands Current affairs 1 The Mindset Divide research study, TNS, September 2012
- 8. Sponsored Updates Deliver content to professionals within the LinkedIn feed
Editor's Notes
- #5: Links to you tube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate